Your website marketing?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Good site, need good planning, not only the design is good, but a natural fluency and comfort. Let visitors quickly find the information and products he wants, so that visitors can quickly reach a consensus or reach a deal, that such sites we are called marketing-oriented sites. Now, discover the marketing value of the website

The site is not open, it is a few years ago, the product information updated, is used to do display and publicity, but many of the same name, according to Baidu's latest survey: More than 70 of the site can not effectively attract customers, the site has become a decorative bottle.

The following conditions illustrate several cases:

The first situation: the website only pursues the beautiful, the Flash is many, sometimes the customer looks for the contact way to be unable to find, is only to look good?

The second situation: just in order to add an official website on the business card, in order to build stations and stations, completely regardless of the content and beauty of the site, as long as the inside is their company's information on it.

The third situation: the design of the site is very beautiful, but it seems reluctant to let the public know, nor promote, nor publicity. Even if the site has many treasures, the display is still the first, otherwise nobody knows there are so 1 websites.

These three types of Web sites, the main reason is the lack of scientific methods and the correct understanding of network marketing, and network marketing is a systematic project including:

Website construction, promotion strategy, online marketing services to promote the three links, enterprises only carefully run a good Network marketing trilogy, can be understood by the marketing effect.

Unscramble 8 Network Marketing Strategy password

Image: The website image is the visitor's first impression, represents the enterprise's brand image, the website image should be consistent with the brand image

Product: The customer visits the website is in order to understand the enterprise product and the service more, the enterprise website value is the flexible demonstration product Description text, the picture as well as the multimedia.

Information: Web site is an information carrier, to make full use of the release of all the benefits of corporate image, corporate news, products, customer service, promotional and other cooperation information.

Customer: Through the website can provide customers with a variety of online service support, such as common help information, e-mail, prior orders, real-time communication to answer customer inquiries and so on

Relationship: The website can help enterprises and customers to establish and maintain a good relationship, through the network community and other award-winning activities to attract customer participation, help enhance customer loyalty, increase will directly increase sales.

Survey: Market research is an indispensable step in marketing work, corporate web site can be online questionnaires, e-mail, forums and other real-time information to obtain valuable user feedback information

Resources: Resource integration is a unique marketing means, with suppliers, distributors, customer websites, and other content, functional complementary or related enterprises to establish resource cooperation, to achieve the purpose of sharing resources to benefit sharing

Sales: construction site is the Foundation and foundation of Network marketing activities, a full-featured website can complete order confirmation, online payment and other E-commerce functions, thereby increasing sales revenue.

Common web site problems, by the deep network to tell us common five major problems!

One, website visit: Flash too much, video, pictures too large, resulting in poor access to the site, the purchase of cheap host, resulting in the site is often paralyzed

Second, interface design: With color clutter, flash, floating ads more, destroy the overall beauty

Third, information display: Humble introduction, all the same, the product shows not exhaustive, poor picture, shoddy, do not update product services

Four, user experience: navigation is not clear, visitors to circle, lack of site search function, visitors can not find the content of the requirements

Five, interactive function: The website has no online contact method, can not message feedback, contact way is not conspicuous.

The website with marketing value is embodied in the following 14 points.

1, the website opens fast

2, product information to find convenient

3. Clear and Comfortable page design

4, Consulting phone home display

5, online message and online customer service

6, often updated content and products

7, accurate navigation, no chaotic navigation

8, the daily flow of increasing

9, the regular website traffic analysis, the crowd analysis

10, timely adjustment of site content to meet the planning

11, the regular revision, meets the event or the festival, adds the topic page

12, web site with professional knowledge of online customer service

13, to visit the customer timely response, do long-term follow-up and return visit

14, compare the advantages of peer to disadvantage

If your site conforms to the above 14 points, I think your website already has the characteristic of Network marketing website.

The remaining to be ready to promote, whether it is Baidu SEO promotion or auction promotion, are a good way.

The purpose is to: Let your website also marketing.

Reprinted from: http://www.shenwang001.net/seoknowledge/288.html