You're destined to be hurt by time.

Some of the former friends of traditional enterprises to find me, big and small have, are interested in the company. In the communication, they found that the prediction of the VANCL is too simple, is to see Jingdong, red children, the scenery of envy, want to cut. It is often thought that there is no cost to the Business-to-consumer, a year or two to do, did not think about what losses. When chatting with friends, everyone laughed: Light saw the thief eat meat, did not see the thief was beaten. I have been with the traditional business friends said: "Business is not a quick money business, to do a good job of 3 years of preparation, they just can not understand, their understanding is: Enterprises can not profit is a crime." This is true, but it depends on where. Although the nature of the consumer is retail, but after all, its Internet properties more.

The loss, not the stage, but long-term, like a long-distance race, endurance and running too slow will be eliminated. In the initial stage of development, the promotion of cost, http://www.aliyun.com/zixun/aggregation/17234.html "> procurement costs, logistics costs, operating costs and so will be very high, it is difficult to avoid losses, unless the investment itself is very small, Commodity profits are large. And so languish a few years finally made the scale, with a certain number of users, the cultivation of a number of loyal users, the promotion of the cost has finally dropped, and a certain amount of procurement and logistics bargaining power, the profit is higher, finally can profit? Wrong, at this time with the rapid expansion, warehousing costs, technology costs, human costs to go up, and for market share, but also with competitors competitively big battle. Especially when a mountain of two tigers, the price of war hand-to-hand, free shipping to reduce the joy of freight; CPS return spray coupons than to give ... Of course you can choose not to follow up, but not with the result of what, everyone is very clear. This is why when the success of a few years ago to achieve a profit in the last few years the continuous loss of the reasons.

Of course, some people will say that many small and medium to profit early, stuffy sound made a fortune. This is true, just like a few days ago a child was proud to tell me that their web site a year to profit. I did not respond to him, why, he himself has positioned himself into small and medium-sized sites, I also said what, I can imagine their site's investment in how much. My friend around me, take shopex whole small website, make 3 5 a day list, that also call profit, oneself do oneself eat. Besides Shang, how has the egg, last year when the excellent dozen free shipping, there is a medium-sized business boss told me that when the Battle of excellence has affected them, orders count off a lot of, have to follow the free shipping save orders, finally calculate down a lot of losses.

To take the wind, look at the profit to see the scale, there is the scale of profits can take a lot of money (VANCL), there is no profit scale can also take a lot of money (Jingdong), there is no scale of profits can get a little money; no profits, no scale, no money. This has a profit to see, the profit is how much. Determined that the online part of the year's gross margin of about 150W, sales growth rate is 50%, can be found to grow more and more slowly more and more difficult. I was determined to talk to the boss is not a profit, sales growth to double, is to rush to the wind. To give up millions of of gross profit to double the sales, the cognitive boss is agreed, because the boss wants to be bigger, at the same time do a line for online blood transfusion to make up for the loss of online, to play a few years of tough battle preparation.

It's not that there is no profit, no future, just not yet. In the United States, Amazon has lost 8 years, and now has a more than 20 billion dollar annual business, 500 million dollars in profits, in the United States, there is a TOP500; This is based on, the American market has experienced a number of years of market development fight shuffle, the collapse of countless giants after the market for mature big. In China, there has been a brutal period of time to enter the United States has been a precursor to the era of cruelty, China's Amazon and top 500, when it will appear, I do not know. Let's just say we tend to be too optimistic about what's going to happen in five years, and we're too conservative about what's going to happen in five years. As practitioners, I experienced, I participate in, Hero Jules Verne by us to achieve, this is enough.