YOUSEI: Notification deletion mechanism at present easy to abuse

Last year, Taobao received the right to complain, nearly 50% of them are based on channel management, not infringement. Zhang Hengyan/photography (material picture)

Yousei, vice president of Alibaba Group's legal Affairs, said in a recent meeting of Experts on Intellectual property protection in the field of electronic commerce that last year, nearly 50% of the rights people complained of Taobao were based on channel management rather than infringement. In other words, in Jingdong Mall, Dangdang staged brand and electricity between the "authorized war" in Taobao also exist, but slightly different is, Taobao put forward "appeal" is more brand-level distributors or agents.

Data show that Taobao last year to deal with infringing goods information 63.2 million, which received complaints to handle more than 8.7 million commodity information processing, the first quarter of the "suspected counterfeit and infringement of intellectual property rights," the operation, processing relevant information about 25 million. However, in respect of the rights holders, half of the complaints were caused by the regional distribution of the line.

Recently, there have been disputes over infringement between brands and E-commerce sites. Last year, the shuttle watch has accused Dangdang sales of the shuttle watch is not authentic, said "not authorized to sell any network mall, please go to shuttle licensed retail goods to buy authentic shuttle." Dangdang CEO Guoqing admitted not authorized, but said the goods from the formal channels, is true goods. Not long ago, Swarovski has a similar "complaint" for Jingdong Mall. Yousei said that the traditional economic model is a regional distribution model, E-commerce can achieve rapid transmission and trading, regional and time differences have been broken. In this case, some regional agents, distributors, and even the general agent in China to combat infringement to protect their interests in the traditional economy.

Last year, Taobao United LV, GUCCI, Chanel, Swarovski and other 89 international manufacturers to hold the network rights action. Taobao capital to buy 100,000 of funds purchased by the brand to provide the alleged infringement of merchandise, by the brand and professional Third-party agencies responsible for identification, in the confirmation of the fake Taobao rules on the corresponding sellers after the punishment, but for the real goods, Taobao does not require the next shelf.

China Internet Association, the Internet Industry Association of Mediation Center Director Wang bin at the symposium, before and the court in the investigation found that there are complaints of infringement network merchants showed the formal channels of the purchase of bills, will be complained to the court situation. He said, "received the deletion of the notice can not be closed, the genuine channel optimization may be the next phase of the normal mechanism to solve the problem."

The notification deletion mechanism is now susceptible to abuse. "Yousei Introduction, in the current environment, any side does not audit, may cause a kind of abuse of rights, the parties should work together to design a set of mechanisms, the network shopping platform of intellectual property disputes according to the different nature of the classification management, and with different government departments or social groups, such as the program docking, In order to fundamentally address this problem.