YouTube 1 billion dollar takeover twitch

Previously we have reported that Google wants to buy game streaming media live company Twitch. Now, according to insiders, Google has signed an agreement with Twitch to buy the game live platform for 1 billion of dollars, but details of the timing and exact price of the deal are unclear.

Twitch was originally just a Justin.tv game section, separated from operation in June 2011 and became a live video game platform. Its business model is very simple, players use software to upload their own game live screen to Twitch, and then users can watch their favorite game live on the PC, Xbox and PS4, while Twitch based on the game category and the number of viewers to the live channel to sort, get subscription fees and advertising revenue, The anchor receives a corresponding income-sharing.

With a more than 50 million of a month's huge active users and millions of player members uploading video, plus the occupation of PCs, home machine channels, and massive Internet traffic (Sandvine May data account for 1.35% of the entire North American prime-time fixed broadband internet traffic) To create the Internet first-class media Live service brand, Twitch 1 billion of dollars in the purchase price was born. Over the past few years, Twitch has received 35 million of billions of dollars in funding from Bessemer Venture, Alsop Louie and Westsummit Capital, and the company's valuation was 4200 last October. Million dollars. A 1 billion dollar takeover means those investors will make a big profit.

The popularity of the Internet games attracts millions of of viewers, many of which have even surpassed the professional golf prizes, such as the DOTA2 T14 bonuses of the first domestic team Newbee won a championship of $5 million trillion, and a billions of-dollar active advertising market. There is no doubt that the deal will enhance the value of the Internet live platform.

The acquisition was allegedly led by YouTube. , which will open up new business growth space for YouTube-youtube is the Internet's largest video platform, bringing 1 billion users a month for 6 billion hours of video content, but most of the video content is uploaded rather than live. For the 2006 video platform, which Google bought for 1.65 billion dollars, the acquisition is a significant business change.

With Twitch, YouTube can extend streaming live services to other types, such as collaboration with television networks like Disney and Machinima, which focus on adult video games. Although YouTube has previously launched live services, the effect is limited.

In addition, YouTube, a year ago on the online pay channel also needs to twitch. Although pay channels already have more than 30 partners including the Jim Henson Co., NatGeo Kids, Nelvana Enterprises and DHX Media, the pay channel has not received much attention from users. Twitch's addition can clearly bring content and loyal users to YouTube's channel.

But for Google, regulation could be a stumbling block to the takeover. The first big online video platform + The first big Internet streaming live media service merger may trigger the government's antitrust action. According to sources, Google lawyers are already preparing to deal with the problem.

Although the 1 billion dollar acquisition to the game operators excited, but, in view of the domestic market bandwidth costs and high operating costs, such as constraints, Tencent gaming platform product owner Qian mentioned that such models are still in dire straits at home.