YouTube says it is negotiating with NBA and all-American ice hockey professional league

According to foreign media reports, Google's video site YouTube said it is in the NBA and the United States ice hockey Major League (NHL) negotiations, ready to live their games.

Gautam Anand, Director of Asia Pacific, Google's content partnership, said YouTube hopes to Gautham Anand more games in the second half of the year. But he declined to disclose what was negotiated with the NBA and the NHL. Increasing the live competition will help YouTube raise advertising revenue.

The YouTube contract shows that the live India cricket Premier League has allowed the Google Department to share its advertising revenue, attracting 55 million viewers from more than 250 countries. "It can be said that YouTube will have a lot of appealing sports content," Anand said. We are talking to almost every league.

Brian Suh, head of Google's Brain Su YouTube partnership, said that Google, in Mountain View, Calif., was in talks with "most professional leagues", including the NBA, the NHL and the European Football League.

In response, Michael Bass, senior vice president of NBA marketing Michael Basse, did not respond to short and e-mail messages seeking comment. Gary Meager, senior vice president of NHL PR Gari Mig, also did not respond to short and email.

Push YouTube Content

One of YouTube's main goals this year, Anand said, is to provide longer films and TV shows under the leadership of Robort Kink, a former Netflix executive, Robert Kyncl. Google also hires Global Sports CEO and Chairman Claude Rouibard (Claude Ruibal) as head of the YouTube sports content partnership to promote sporting content.

In the broadcast of the Indian Super Cricket League, viewers averaged 40 minutes per game. Hunter Walker, Hunter Walk, director of YouTube's product management, said the company needed to do more to keep its viewers longer, with an average of 15 minutes online per day and consumers spending hours in front of the TV.

Google is also ready to provide more live music video clips, such as concerts. YouTube said this month that video ads clicked more than 3 billion times a week, a 50% increase from last May.