YouTube's online audio sharing service SoundCloud

Twitter is planning to buy an online audio-sharing service called the "audio version of YouTube," SoundCloud, but everything is still in an unknown state. Both sides declined to comment on the matter.

SoundCloud completed a round of $60 million worth of funding in January this year, with its latest estimate of $700 million trillion. In October 2013, the number of subscribers they announced was 250 million.

Music has always been the interest of Twitter, and in the latter's eyes, online music is an effective way to boost the number of users. After short-lived Twitter music died, it was the second time that Twitter had tried to include its fans in the (consolidated) user base. SoundCloud, as the number of users of these similar sizes, is undoubtedly Twitter's ideal acquisition partner, and coincidentally, Twitter says that SoundCloud is sharing the most music-sharing service with a short message.

For Twitter, the significance of acquiring SoundCloud may be to increase the number of users and enrich the diversity and independence of their core services. For SoundCloud, teaming up with Twitter will increase its bargaining chips with premium music sources. The current soundclound is similar to the early YouTube, although many users in the production of quality and legal content, but also a lot of companies complaining about copyright infringement, which for SoundCloud is a constant growth of the number of users of the time bomb. Also, joining Twitter will help SoundCloud launch the original advertising program that was announced a year earlier.