Yu: A series of acquisitions is only the beginning of a grand game transformation

Shanda Game CEO Yu January 20 Evening News, 2009 Annual Gaming Industry conference held in Dalian 20-21 days this month. Shanda Game CEO Yu here to Sina Technology, said that the series of acquisitions is only the beginning of the 2010 transformation of the Grand game, more is the integration of resources and strategies to implement in place.　　In addition, the project to establish a joint venture with Jinshan has been advanced to the detail level.　　Starting from the end of last year, Shanda games, in addition to the plan to set up a joint venture with Jinshan, has acquired a gold cool, mochi Media and other online games companies and platforms, and Yu previously revealed that Shanda Games will be a strategic transformation in 2010. Talk about the new positioning of the grand game, Yu told Sina Science and technology, the future Shanda games will be more in-depth development of the entertainment industry, but also will further develop into a network of media platforms.　　At the same time, Yu said the series of acquisitions is only the beginning of a Grand game transformation, the next 80% of the work is the integration of resources and strategies in place. On the other hand, Yu revealed that Shanda's game and Jinshan set up a joint venture in detail, including product and market positioning, but she said more details will be released at the time agreed by both parties.　　"Our cooperation with Jinshan is a deepening relationship," Yu said. The 2009 annual Gaming Industry Conference is officially held in Dalian today. As one of the most influential conferences in China's gaming industry, the conference takes the "New decade of Responsibility new leap" as the theme and invites leaders and executives from relevant ministries to discuss the current situation and future of the gaming industry. (Menghong)