Yu, chief executive of Science and Technology: why the three nets are difficult to fuse

Triple-Net fusion is a layer of window paper, the past 10 years many people want to pierce this layer of window paper, but I think within 5 years, this layer of paper is difficult to pierce. Interested in this entrepreneurial friend, I am pessimistic to advise you early to accept the source of this article | "Entrepreneur" Author: Yu Chinese New Year for me is a relaxed thing: do not have to work, no meetings, no social intercourse, can be at home before the toil of the lack of sleep together.　　The only problem is that surfing the internet, watching TV is always unavoidable, although not a national leader, but the daily access to information has become a living habit, which is also called an occupational disease. During the spring Festival with the family to see "Day up" program, just put is Baidu recruitment that period, trailer said Robin Li to come, are peers, I am particularly concerned about.　　Hunan Satellite TV and Baidu together is a strong cooperation, on the show on the stage, Li also on the show dance, if I remember correctly, this should be his third tango--the first time in the annual meeting of Baidu's own, the second is in CCTV's "Yong Le Hui", which let him win the "Tango Prince" reputation. The recruitment of the issue of entertainment, domestic internet company Baidu is also the first home. As a regular TV audience, I think the show is really getting better. But as a CEO, I can't understand Robin Li's intentions. To my understanding, Baidu should be a technology-oriented company.　　Research technology is a strict and prudent thing, so technical companies are mostly low-key, even the brand promotion is also quite exquisite, at least to meet the temperament of technical companies. The CEO of a company in public any action will bring unpredictable impact on his own business, can be said that the CEO in any public occasions are in public relations behavior, representing the company's corporate culture and brand image. Excellent depending on the technology of the annual meeting we are also very selfless, I like the figure also went up to show a dance, but this is the internal party, if the change to do "up every day" or "Xu Le Hui", I think I can not make such a behavior.　　Because we are also a technology-oriented company, we need a mature, stable brand image. I thought that many people have witnessed the dance of Li, the results back to the company, the original many people did not notice. People do not seem to pay attention to entertainment life, but I have the same "leadership mentality", more concerned about national affairs-after the festival everyone is discussing "triple net integration".　　Three network fusion refers to the telecommunication network, computer network and CATV network through technical transformation, can provide voice, data, images and other integrated multimedia communications business. This is really a controversial thing lately, but it's not new, in my mind, it's a more than 10-year-old concept. Perhaps because our products are mobile browsers, there are many friends Wenfengerdong, recently have asked me whether I want to seize the opportunity to do a good deal. I think this is the same thing as Robin Li dancing, to understand the nature of it before you can grasp it, notAs for doing the wrong thing. In my opinion, in 10 years time, three nets actually already fused.　　Why do you say that?　　From the screen material, whether it is mobile phones, computers or television, now the unified use of flat-panel technology. From manufacturers, the previous, 32-inch screen we call home appliances manufacturers, 14-inch screen we call PC manufacturers, 3-inch screen we call mobile phone manufacturers.　　But now, the domestic Haier, Hisense, foreign Samsung, LG, they are three production.　　From the system software, Microsoft's 10-year-old "Venus" program, which is from 14 inches to 32 inches, and 3-inch screen Microsoft has always had Windows Phone. From the store channel, the former is a typical home appliance stores such as Dazhong Electric appliances, PC stores such as Sea Dragon, mobile phone stores such as Di-Tong.　　And now Gome, suning inside three have, diversification is the trend of the development of the store.　　From the perspective of human resources, home appliances talent job-hopping to mobile phone field, computer talent job-hopping to mobile phone field of people everywhere, three areas of personnel can freely circulate, to a certain extent also shows that the three industries have been through.　　So let's take a look at the part that's not fused. First, the issue of licences. It's an old problem, from radio and television to Mii, from 3G licenses to video licences, that today's internet companies have gradually become licensed businesses.　　This is a policy set by the Government, which cannot be solved through integration. Second, regulatory issues. There are more departments, and regulation is apt to go wrong. Either, or you're dead. The current situation of NetEase and Warcraft is a typical example.　　A proper regulatory measure should be a full policy discussion before it can be enacted, rather than involving companies at the point of debate. Now, the integration of the three network is the result of market selection, it is certainly a resource for rapid optimization of the configuration, and not the integration of the part of the market-oriented factors, so this part can not be measured by market-oriented standards.　　In fact, three nets integration is a layer of window paper, the past 10 years many people want to pierce this layer of window paper, but this window paper looks very transparent, material is really not general, so that today we still poke. I personally think that within 5 years, this layer of paper may be difficult to pierce, the intention to start a business friend, I am pessimistic to advise everyone to accept the hand.　　If this is a minority business, there is no need for so many people to dream together.　　Finally, the example of digital television in the year to everyone as a reference. 2001, many people believe that digital television is about to usher in a burst of growth. The situation at that time was quite similar to the current triple-net fusion situation. At that time, I still invest in Lenovo, a lot of people to recommend this hot field, so I put the domestic and digital TV industry links-to service content, down to the set-top box are carefully studied.　　At that time I gave the judgment is not mature industry, non-market factors too much, so I did not vote. With the current numberThe development trend of television, I think the measures at that time should be right. The CEO of Yu UC (excellent view technology)