Yu, chief executive of the Search era on Internet entrepreneurship

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In the interview in the general process, although we are talking about the hardships of entrepreneurship and suffering, but he has been heartfelt feeling: Do the Internet is really happy! And this feeling of happiness is palpable, think in his 180 days after the creation of the Internet miracle, in the era of the search for a smooth and rapid development of the track today, he is busy and happy. Perhaps it is due to the love of the Internet, the dedication to entrepreneurship, so bitter is also happy, tired also happy! Once this devotion to the entrepreneurial drive, the success of course is not far away.

A cup of green tea, a quiet melody, in the total explained the pain and joy of entrepreneurship ...

Entrepreneurial climate, geography and people and

When talking about the success of entrepreneurship is always more emphasis on the business to speak of climate, geography, people and, he thought that these are the key factors in entrepreneurial success, the process of the creation of the era, it is in compliance with these favorable conditions, in such a short time to create today's extraordinary achievements. The spirit of his condition and lack of conditions to create is that they are adept at discovering opportunities and preparing themselves for the success of their careers. As the saying goes: Opportunities always patronize people who are prepared.

Talk about that year, in the total said that the Chinese unforgettable SARS is the turning point of the Internet, but also the opportunity to start their own business. SARS caused people to lack the normal life of the source of information, for the application and prosperity of the internet has brought a golden opportunity, then the second on the internet has just emerged, in strict sense, after the SARS internet is really the appearance of the Internet, before the Chinese Internet companies are mostly hard, The profits, including the famous portals, are also very limited. SARS to some extent created the internet trend, the external situation is good, and the industry has a lot of inspiring, inspiring deeds, internet companies have listed, and began to truly substantial profits, which are stimulating the young and full of passion in the total eager to entrepreneurial impulse. It was then that he came out of the famous Internet portals, in the context of the rational prosperity of the Internet, with others with passion to start the process of cooperative entrepreneurship.

After graduating from the General University in 99, he stepped into the internet industry, optimistic about the prospects of the industry, and has been engaged in related occupations, his youth, ideals, passion and career positioning in this industry, amateur is a super big net worm, his life and "net" early to inseparable. In fact, there are many good opportunities to enter other industries, arts and Crafts graduated he gave up, but love the internet. Compared to traditional industries, as the sunrise industry, the Internet does have her unique charm, attracted to the total number of aspiring young people into the industry and willing to struggle unceasingly.

In the total frankly, the reason to think of entrepreneurship, was actually inspired by a lot of friends, at that time the turning point of life, plus the bones unwilling to ordinary life, the inner accumulation of a strong creative impulse, in life experience and work experience have been greatly improved in the case, To continue to serve other companies may be difficult to produce a strong sense of achievement and self-identity, so think of their own career, to do a career evergreen. For him, the choice is still his favorite-the internet, when he looked at two industries: one is the investment, one is the pharmaceutical industry, and then think of the network to combine the two.

He thinks that the network investment as a key part of the whole industry chain, has a broad market and development space, upstream there are many large, medium and small, and so on different grades of the urgent need for investment enterprises, downstream market is infinitely large, anyone who has a certain amount of money is afraid to have entrepreneurial needs. Network investment as an intermediate link for the upstream and downstream to build a platform for communication and communication, it has the final buyer, there is the ultimate demand, can better promote the whole industrial chain virtuous circle. Combined with China's national conditions, he believes that the 20 reform and Opening-up has created three major waves: white-collar entrepreneurship, laid-off workers entrepreneurial tide, college students entrepreneurial tide. When some white-collar workers do a certain stratum, to complete the accumulation of personal capital, there are cars, houses, and savings, simply for other companies have been unable to meet their spiritual pursuit and self-worth recognition, they will have a strong entrepreneurial desire; Moreover, as the reform deepened, there were a large number of workers, The government granted them a certain subsidy to buy out the seniority, the Chinese industrious, the wisdom does not zuochishankong, also they will look for the project to start a business; third, the university students ' employment difficulty is not to be neglected under the big background of the enlarged enrollment of colleges and universities, many graduates can not find a job, and the family may put out some money to let the children start , there are some are not willing to work directly to start a small business, their ability to do the brand is not enough, common is to join other projects. Network investment to the first three to provide business and business needs, so the market potential is very big, hot plus.

Large base of pharmaceutical industry, there are a billion of people in China, medicine is necessary for everyone, this is the potential market, another number of drug companies, according to statistics: domestic drug manufacturers have 6,368, GMP certification of 7,884 Enterprises, pharmaceutical enterprises 34,572, through GSP certification enterprises have 39,174 The number of domestic health products enterprises is more than 5,600, medical equipment, medical materials, medical supplies manufacturing enterprises for more than 1000 (above data sources: State Food and Drug Administration registration Department, "China Pharmaceutical Enterprise Yearbook", Xinhua, Sina, pharmaceutical economy). Moreover, pharmaceutical enterprises are a relatively stable group, manufacturers usually adopt a variety of product strategy development, the general manufacturers have more than 10 kinds of products, or even hundreds of products, each product has an independent investment project team, participate in market competition, such a large group are potential customers in the pharmaceutical industry. In addition, so far the Internet industry has no better than the pharmaceutical industry portal, relatively better foothold.

After choosing the right business direction, he put the entrepreneurial location rich in "China's Silicon Valley," said Beijing Zhongguancun Business Circle. On the one hand, since the university has always lived in the city and has a deep feeling, in a sense, Beijing is his hometown. Most importantly, Beijing as a national economic, cultural and political center, the university gathered, the Internet entrepreneurial environment is good, the network is the new economy after all, the need for a lot of new talent, the choice of Beijing entrepreneurial talent recruitment and choice of space is relatively large.

The setbacks and twists and turns of financing

Starting at the beginning, in the total with the people of a business investment industry television media, at that time also made a website for investment, after more than a year of struggle, in the industry has also been a small reputation, but he slowly feel different ambitions, China has an old saying: The road is different from each other, this cooperation will soon end in discrete. Summing up this relatively unsuccessful cooperation experience, in the total not without a harvest. He said that the choice of what kind of partner for entrepreneurship is particularly important, if the ambition of different will certainly have conflict, certainly can not do things wholeheartedly, everyone forces to go together, together what problems are good to solve. In addition to the importance of integrity and fairness, integrity and fairness are the basis of good faith. Collaborators are best able to complement each other, for example, in the total good at the tripod and macro strategy, his partners are good at sales, have good technical, financial, human resources and so on. It is precisely because of the first cooperation experience and learn from the present achievements, today's fruit, yesterday's cause.

The first cooperation has lost its meaning, so the urge to start again. It is very difficult for young people to start a business because there is no more social resources and what to do to start a business? One has no money, no capital, and the other has no social resources. But he has a good idea, a knowledge background, have a good professional quality, have to do the cause of passion and integrity of the quality, so think of financing, then actively looking for investors, the first to negotiate a large group of companies, the business plan in all aspects of the good and mature, the negotiations are relatively smooth, Soon the group agreed to invest tens of millions of dollars in venture capital, but they hope that the overall team to become a large group of the business unit, which is expected to make a big career in the general is difficult to accept, and finally he gave up the Hard-won funds and opportunities, Even if the other party made a generous salary of millions of conditions did not shake his determination.

Through a variety of ways to contact a lot of investors, but there is no suitable, almost in despair, the team of the war brought to an old man-Beijing City Wai Cheng Group Chairman Liuchang, the result of the elderly is also particularly interested, he is not only a person to talk, but also sent a team to talk about. Peng always admitted that he did not think there might be, inadvertently inserted Willow Shady, did not think that less than one months old decided to invest in their team, which was the internet industry is a small shock.

Think back to the process of financing, in general concluded that entrepreneurs and investors inevitably have running-in period, for entrepreneurs who did not find investors need is to wait, find investors need is tolerance, tolerance is based on trust. His honest conduct, which he had always valued, had been of great help at the critical moment, on the integrity of a few details: Chairman Liu for the first time to give him 70,000 yuan, cash, did not hit the receipt, the second to his millions of cheque, even the head did not write, mutual trust is slowly built up.

Always said that the entrepreneur and the investor mutual appreciation is very important, between the words can be fully seen his recognition of investors Liuchang personal style, Liuchang in such a short period of time to invest heavily to the team is also for the total of this young people's integrity and drive to admiration. In the general list of several daily details of chairman Liu said: "The Don gives us the feeling of special vigorous and resolute, we walk together, walking along he walked to us, we are a few more than 30-year-old young people are not, last July or August, we went to Hangzhou meeting, The Don was wearing leather shoes around the West Lake for 15 kilometers, compared to the more than 60-Year-old's drive, we young people have no reason to work hard?

The psychological endurance of entrepreneurship is more important than entrepreneurship itself

In the E26 start-up, similar investment platform at that time had four or five, the time of the start is a relatively late project, so the competition threshold is relatively improved, and Liu chairman of the money only enough to enter this threshold. In the face of the difficult situation in the sum of his team after escape, to finish the media account face only 3000 yuan, at that time the company has forty or fifty employees, you can imagine this is what kind of dilemma! In the total smile: Rent office buildings, the walls are all gray, the staff and leaders themselves to brush, and even paint the money did not; The box to sell the box in the downstairs to account, and even threatened not to give money to move the computer.

At that time, one of the most critical projects repeatedly frustrated, in the office of the total one months of sleep in the sofa, Huang not negative, finally the project successfully won. He said: "Any successful company is unwilling to talk to a new company, even if the other side can ignore the risk of cooperation, how to operate for a new company is also a test, but also a crisis." ”

Entrepreneurial beginning is really difficult, ah, at that time the engine room did not find good, server, room and other hardware have problems, after a number of days and nights to finally stabilize the server stabilized, the company's credibility, the Internet company is the server is life.

Similar to the above life and death test There are many, the hardships of entrepreneurship is not the words can express, hard since needless to say, after the ordeal, the taste of how many people can experience? People always see the halo of success, but rarely pay attention to the sweat behind the success and hardships. On the basis of overcoming these difficulties, the end of the year through the era of successful implementation of the more than 30 million profit, this is a miracle in the Internet field.

"The psychological endurance of entrepreneurship is more important than entrepreneurship itself", as experienced in the total deep feeling, "in these vital moments, not only to survive, but also to confidently actively seek a way out, spending money is more difficult, money is two-way, the purpose is to consider how to make money, as a company leader, Its ability to withstand directly determines the company's employees and investors, such as the interests of many Parties. ”

For a start-up enterprise need to solve three aspects of the problem: survival maximization, development maximization, brand value maximization. The age of the search has now solved the problem of survival, the next step is how to seek better development.

Any investor is in pursuit of a lucrative profit, survival problem solved, the next is the development of the problem, investors will always set development goals, may be several times the growth, which in the company's performance to a certain extent, is not realistic, one is because of the increase in the base, in addition, the obstacles to the industry bottlenecks. If the helm is not assertive, it will be exhausted. In general said if the enterprise simply to pursue the number is not long-term, on the basis of the development of enterprises need stability, rapid development of the management and other aspects of the inevitable will appear some problems, enterprises can never be a few times growth, blindly chasing the number itself is wrong. In the development can alleviate the pressure of the investor, can lead the team according to the actual development, otherwise certainly will make the big strategic mistake. Entrepreneurs and investors are a pair of contradictions, the two sides are not right or wrong, but the position is different, it needs both sides of understanding and coordination.

What is the most precious thing in the world?

In the end with a story image of the metaphor of what is the world's most precious, he said is not lost, nor did not get, now has the most precious. For people with entrepreneurial ideals, for the accumulation and preparation of the business needs a process and opportunity, it is impossible to be in the preparatory stage of the preparation phase of the matter, haste makes waste; For those who have already started the business, the same need to grasp, always pay attention to each step of the foot, no need for future anxiety, Steadfast to do, the success of the natural nature of the coming.

Two hours of interviews, in the total eloquence and calm, despite the hundreds of busy, but he has mastered, to himself and the future of mountains and rivers full of self-confidence and certainty, and with a tolerant and grateful heart to see things. We wish him and his team to create more business miracles and create more social benefits while creating business benefits.