Yu Guangdong: 360 search refused to be promoted in a bundled way

At the one-year launch of the 360 search online last week, 360 released "My Search" and "CTRL, CTRL" two products. In response to the network questioned 360 search bundled security defender Rumors, 360 search director, Vice President Yu Guangdong in the press conference, said the bundle is a mechanized method, 360 search refused to use this mechanical method to promote.

Yu Guangdong said that if the 360 security guards bundled with 360 search, this approach will not only solve the user problem, but also attract users of disgust, return to affect 360 security guards in the user's reputation. 360 Search hope to become a not rely on 360 security guards and 360 browser products, have their own independent development space.

"360 security guards and browsers are 360 of the advantages, although the channel is good, parents are very good, but children are not good, children will not be widely disseminated." The 360 search is not tied to the 360 security guards that do harm to the user experience or enhance the user experience without added value. ”

360 Another vice President Xiaodong also said that 360 internal contempt for "rich second generation" approach, 360 have a lot of good, very large products, if the use of bundled way is "rich second-generation" approach, is the advantage of the original product to obtain the number of users. This way is not real site access to user products, may eventually become a chicken products, Buthen.

Xiaodong said that real products to rely on real user value alive, so 360 will not be bundled 360 security guards to promote 360 search. Xiaodong also pointed out that 360 does have 360 security guards and browsers are 360 of the channel advantage, only after the product is truly recognized by the user will be able to use 360 channels to help.

Data show that 360 of the search shares in the last six months to basically stable, channel bottlenecks revealed no doubt, however, 360 has set an annual search share growth of 10% target. In this respect, there are rumors that 360 will sacrifice a powerful bundle of kill, through 360 security guards bundled 360 search, blood spell Baidu. Logically, the next 360 search share will get a few percentage points boost, which is expected to approximate 20% of the share.

The rumors also point out that 360 of searches rely mainly on channels rather than brands. 360 need to strengthen brand construction. But early 360 mainly in the transmission of safe search concept. Security and search requirements are far from relevant, no net silver, online shopping and other products strong. The problem of unsafe search engine results is mainly focused on medical advertisements and phishing websites. Baidu has launched a "full pay" service, the results of security, search engine will be responsible, which makes 360 search to rely on security to attract users is not effective.