Yu Hua said, the cosmetics electric dealer channel is moving from the PC end to the mobile end big migration

Absrtact: June 20 News, a few days ago, the power network line cosmetics electric business people yu Hua, Yu Hua, to share the current development of cosmetics manufacturers part of the view. Yu Hua said that the change trend of the cosmetics electric business channel is very obvious, is moving from the PC end to the mobile end big migration

June 20 News, a few days ago, the power network line cosmetics manufacturers in the industry Yu Hua, Yu Hua, to share the current development of cosmetics electric business part of the view.

Yu said that the changes in the trend of cosmetics electric business channels are very obvious, from the PC to the mobile end of the large migration. The reason is that the mobile end can be online from time to time, consumer participation and interaction significantly enhanced. So now a variety of mobile-end sales channels, such as the official app, micro-letter, etc., is becoming a new battlefield of cosmetics electric business.

In the discussion of this topic, Yu Hua mentioned cosmetics brand Qiao 10 years old. According to billion power network, Qiao 10-Year-old brand was established in 2010, headquartered in Beijing, its main product line mask, and expensive, single film mask price of more than 80 yuan.

Billion power network from cosmetic practitioners to understand, Qiao 10-Year-old entered the market on the show is very clear high-end, strong line, has been in the CCTV prime time ads, and then the use of micro-letter Friends Circle for product sales. The cosmetic practitioner said that he was taking goods from a micro-credit public number claiming to be a 10-year-old official micro-signal, and that the more the goods were taken, the cheaper the public numbers were. They can also sell the 10-year-old product to others, and independently according to the number of goods to be priced, the whole process unsupervised. Product packaging only two dimensional code can be verified authenticity, in addition, there is no other way to verify authenticity.

The employee also said that Qiao 10 years old in the micro-ring sales of products is its brand of various masks, entry level mask price of 80 yuan per piece, in addition to a higher price of products.

According to the billion power network, there are rumors that Qiao 10 years old last year in the circle of friends sold more than 100 million yuan, but the industry in the data expressed doubts.

In addition to such a "wonderful" cosmetics brand, just the successful listing of cosmetics vertical electric Platform poly beauty products also mentioned in the prospectus its mobile side sales accounted for 49%. In addition, there are a number of cosmetics merchants said mobile end sales accounted for more than 30%.