Yu: Millet can only be compared with Huawei's son brand glory

Source: Internet
Author: User
Keywords Huawei Huawei Honor Huawei Mobile Huawei Yu
December 21, Huawei Consumer Business CEO Yu Today, said Huawei has a high-end brand, a low-end brand, an Internet brand, Internet brand is the glory, with the Glory brand and millet such companies to compete. Huawei's brand is competing with Apple and Samsung. The following is the full text of Yu's Speech: Today my topic is entrepreneurship: a way of dreaming and courage. Huawei is a small company that once was very small, and although we are a big company today, but Huawei has also been on the road of entrepreneurship, but also constantly to the challenge, and constantly go forward, there may be within the entrepreneurial, but also on the road of entrepreneurship, so I would like to share with you. Huawei was founded in 1987, that year I was in college, I did not participate in the earliest period of time, we were agents switch, small workshop, as the boss with four people, equivalent to business, selling things. What was our dream then? We are standing in the communications forest with our superior products, from other people's products to later do their own products, I joined the Huawei is the end of 1992, the beginning of 1993, a few days is 22 years, this time Huawei has a dream, we want to do the best successful switch, the original we represent other people's products, Like your business, agents sell things, and then we do our own products. At the beginning of the year, I joined Huawei, at that time, we have more than 20 research and development personnel, selling things up to more than 200 people of small companies, in fact, we are an entrepreneurial small companies, there are not many processes, systems, many things have not yet, with the drive, from school to come out of the young people, then 92, 93 Shenzhen was the beginning of China's reform and opening up the stage of the sea, as you are starting a business today, but also need some courage, out of the time, everyone to the Shenzhen venture, including to Huawei, when Huawei was one of the small companies, engaged in communications industry, a small company. I remember when I arrived in Shenzhen, we said that a small company in Shenzhen Nanshan, when I was in the school to do research projects, to Shenzhen, they said it is a small company, many students went to a very like, went to do not want to go. I just want Huawei to take a turn, feel it, go in a few days, the result left, feel the atmosphere is very good, the start-up company is full of vigor, vitality, although we like university, in the company canteen to eat, work in the company, a bunch of school out of the young people, the office behind a row of cabinets, and sleeping mattresses, Night work, sleep in the company. At that time, Shenzhen was really passionate about the years, young entrepreneurs small companies. Since 1992, after the successful switch, the first successful switch is 94, when the switch sold very expensive, the profit is very good, when the successful switch huge profits, a single switch, we welcomed the rapid development of the company. At that time, Huawei from a small company, do not know whether the survival of the company quickly grow up, 1993 there was a period of time, Huawei hasCan not afford to pay, the boss to US IOU, the boss said we will become China's largest communications enterprises, we were all jokes, how possible, we can not survive. When the first generation of successful switch was developed in 94, Huawei came to another lad, called Chen Shoutao, who made the market, pulled me together, made mobile communications, did wireless, he was responsible for the market, I was responsible for the development, we started the company's wireless. Huawei then wireless we do the first generation of products, wireless to cover, called ETS, because the telephone line in the countryside too far, pull the past is not easy, through the wireless way to pick up the telephone, air wireless connection, to the bottom of the telephone to enter, this product is also our internal entrepreneurship is very difficult. Although we study wireless in the university, but still encountered many difficulties and problems. That product earned a lot of money, 2 billion or 3 billion of the profit. Since 96, we have officially processed the wireless product line, we began to do mobile communications, I recruited a person called Hou, the formation of a team, continue to recruit, formed a team, that is, the beginning of China Mobile (micro-BO) communications industry. Then there is the domestic ZTE dug some people, all our information to steal, to do his products, two companies from the beginning of the quarrel. We do mobile communications, we know the future of the era, from fixed exchange opportunities to the era of mobile communications, when the big cell phone is very cow, buy the first cell phone twenty thousand or thirty thousand dollars, when all the rich used things, 94 10,081 mobile phones, from more than 30,000 into the digital age 10,081 mobile phones, When wages were not high at the beginning of the 90, it was a very expensive thing. So we do this product, Huawei into this area is also very difficult, we do this product, China's own operators do not recognize us. We made the product, even to find an experimental bureau can not find the ground we open in Inner Mongolia, so even in Huawei in the switch to achieve a certain result, in the move into the field as difficult to foothold, very difficult. But we never recognize that recognition is a gradual process. Then we can see the 99 Huawei into overseas, 97 preparation for overseas markets, 99 large-scale access to overseas markets, just at the beginning is not known, as the boss engaged in a swearing, valiantly, Bayang, across the Pacific, we enter the poor country, selling wireless access products, and later sold fixed switch products, transmission products, Slowly do come over, and then we enter Europe, Europe is very difficult, the European market products are not sold out of the problem, send all send off, send more people do not dare to, because the European high-end market, very difficult. Huawei later made a breakthrough, relying on our innovative products. I was in charge of Huawei Wireless, rely on the advantages of innovation, access to European recognition, since then we began to foothold in Europe, Huawei today become the main supplier of Europe, I have worked in Europe, we have to market share from Shi to more than 30, but also rely on an innovative product to be done, rely on M2 products can not, Also rely on differentiated innovative products, Huawei's products can be sold than othersIt is expensive, and our products are really able to bring value to customers, which I would like to share an example. Huawei's 239 billion yuan revenue last year, covering more than 170 countries in the world, sales of our products, we feel that Huawei is very big, but Huawei is still maintaining a high-speed growth, Huawei in more than 200 billion yuan, but I think we can target a company with billions of dollars. Huawei's new venture, we enter the consumer domain, Huawei first to do consumer business, operators let us do terminals, including 3G data card, but this three years I am responsible for Huawei consumer business, we have made a strategic transformation, we have to do in high-end products, consumers really love products, to do Huawei own brand. Through our efforts, two or three years of efforts, our brand awareness of Huawei in the world less than 3% visibility to the day before yesterday to see our annual report, our brand awareness to increase to 65%, our first year rose to 25%, last year up to 52%, brand awareness rose to 65% this year, The brand's preference index rose from minus 24% to positive 33%, and we became the world's third-largest smartphone provider. This year our share is growing further and we are shortening the first and second gaps in our new round of entrepreneurship. For Huawei internally, the move from business-to-business to Business-to-consumer requires our business to innovate and challenge. At the end of last year we officially launched the Glory son brand, November 16, 2013, a few days ago just one anniversary, glory more than 2 billion dollars of income, profit has more than 200 million dollars of profit, glory This brand is Huawei Mobile Internet brand, with the Glory brand with millet such companies to compete. Huawei Brand, what do you ask Huawei brand? Huawei is competing with Apple and Samsung, we have a high-end brand, there is a low-end brand, there is an Internet brand, Internet brand is the glory, Huawei Brand is with the traditional Apple and Samsung competition. Huawei we take the fine route, take the high-end route, so we cut off 90% of the low-end mobile phone last year, said is 80%, actually more than 80%, we focus on doing few fine products. We know our goal is to do the first, to do the best products, a few years ago we made the world's thinnest products, mobile PE, the fastest mobile phone, D1, and then we launched the world's first largest screen of mobile phones, 6.1-inch mate, products are good, but we do not know the brand of Huawei, our marketing channels, Retail ability is very weak, this product dare not say failure, but not successful, experienced setbacks. And Huawei's P6 this product finally achieved results, sold 4 million or 5 million units, but also sell a relatively high price, in Europe to sell more than 400 euros, and won the European Best Smartphone award, we are determined to do the best products, not only thin, but the appearance is very exquisite, sell well. Recently Mate7 monthly production capacity of nearly million, or in short supply, do sell very well, now in China high-end products inside, we are 3699 of the price, in the market prices to sell more than 4,000, more than 5,000, we have a hand, thank you for your support. I was last night.Sent a microblog, I took first class, sat a lot of aircraft, every time in the first class can see Huawei Mate7, Chinese products finally into high-end products, thank you for your support. Because Mate7 this product compact, ultra-thin, at the same time is All-metal, the first time to achieve fingerprint security, and the other chips are all Huawei's own. Last week we released the Glory 6plus, dual-lens mobile phone, a lot of people recently used this phone to share the effect of the big aperture, use this phone to shine out. Huawei is determined to be the best and most innovative product, bringing fast and smooth operations to consumers, including our software. This year we have listed several flagship products, P7, Mate7, Glory 6, Glory 6plus, we Huawei in high-end mobile phone field finally foothold. Originally we do low-end products, a few years ago, the consumer is not willing to use, employees are not willing to use, now we staff use, in short supply, a model of one-month million capacity, the basic supply, more than 10 years and more than 20 years no contact, do not know where to find more phones, we want to buy Mate7 products. Our production is not small, daily output of thirty thousand or forty thousand units, still can not meet the needs of the market. We did not predict that there is such a good market reaction, because this product has sold more than 3,000 yuan price, so this inspires us, and entrepreneurs to share, we have to do the ultimate products, real users like products, so as to succeed. Everyone knows entrepreneurship, we are chasing dreams, chasing dreams need courage, need perseverance, need to put into action. We have lofty dreams, have clear strategic direction, more important is to have a strong executive power, I worked in Huawei for 22 years close, these 22 years, we have been maintaining a kind of entrepreneurial mentality, and constantly go to work hard. press conference, my eyes are red, we stay up too much, we have to keep making progress, I would like to sleep more, do not want to die young, but we keep the mentality of entrepreneurship, and constantly to innovate, and constantly strive to fall back in this industry, no matter what a great company, Everyone knows that motorcycle can disappear so quickly, not to mention us. So we always have to maintain a spirit of endeavor, the entrepreneurs here today may you have just started, one day you may become a bigger company than Huawei, Huawei itself in the effort. We could be 80 billion dollars in 3-5 years, and then we could be a more than 100 billion dollar company. I am in charge of Huawei consumer Business, our annual income will also go all the way forward, we have a dream, can motivate us to keep making progress, and constantly go beyond.
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