Yu-Run the most innovative "hostages" electric business innovation to win the opportunity

In the end of 2011, the successful United Taobao together with the launch of "Regiment Pork", Jiangsu Yurun Group has sounded the Horn of E-commerce. The author recently learned that the Yurun group in the field of electronic commerce, and further innovation in the network marketing of its products--in the days of the Cat Net (formerly Taobao Mall) on the sale of fresh rain hostages, the main push cutting-edge products wet cold fresh meat. Not long ago, yurun cold meat and low temperature has just been recognized by the Chinese Business Association and other authoritative institutions identified by the Chinese market share first.

With the rain-run cold meat market share of continuous improvement and brand influence continue to strengthen, yurun vigorously develop E-commerce, platform running wind. Analysis that the Yurun through catering to the broad masses of white-collar and business people's online shopping habits, to cold meat health and facilitate the impact of the mass consumer groups, will further enhance the yurun in the cold Meat market leader status, for meat enterprises to expand marketing channels to provide a successful sample.

Push "fresh hostages" rain run electronic commerce increasingly adept

In the day of the cat net Yurun official flagship store, Yurun launched the cold meat Electronic gift coupons-"Yurun virtual hostages", a total of 50 yuan, 100 yuan, 200 yuan three. Users through the input of friends mobile phone number will be the purchase of products to consumers, friends can rely on mobile phone two-dimensional code SMS, in the vicinity of the rain-run store to buy rain-run cold meat.

This kind of sale method has "the economical and economical, relieved also convenient, the brand is more fashionable, the introduction is clearer" and so on many selling points, soon becomes the family life receives the attention the OTO new Vogue. At present, the Yurun has been in Shanghai area Shop 150 support virtual hostages to buy the dot, through two-dimensional code POS machine, Consumers stroll the market, just carry a mobile phone can choose to pick like the rain run fresh meat, stylish and convenient.

OTO (Onlinetooffline) is a new marketing model. Refers to online payment, purchase offline goods, services, and then to the line to enjoy service. Fresh hostages, refers to the buyer through the official Taobao Rain run flagship store under a single purchase of certain denominations of electronic coupons, the system automatically issued two-dimensional code to the buyer's mobile phone, the buyer in the specified time to the designated store by the distribution of the two-dimensional code to collect raw meat marketing model, buyers to store value coupons to buy cold meat can enjoy a certain discount.

The rain run fresh hostages launch, in the form and content and services, all show the action of rain-run electronic commerce more adept. Last December, Yurun United Taobao launched the "New Year, the regiment pork" activity test water e-commerce, caused the majority of netizens ' high attention and participation. "Regiment Pork" first-day performance, 24-hour sales of nearly 7 tons of pork, the rain run into the field of E-commerce since the all-time high.

Exerting the "healthy meat" and mastering the Network Marketing opportunity

Rain Run network to sell cold meat hot, also highlighted the cold meat as a "healthy meat" is increasingly favored by the market.

Because of the endless food safety problems and the popularization of healthy eating concept in recent years, the residents ' consumption concept has been promoted. In this context, healthy and delicious cold meat is increasingly on the people's table.

According to the introduction, cold meat because at low temperature, not only to overcome the hot meat, frozen meat in the quality of the deficiencies and deficiencies, but also inhibit the growth of most microorganisms and reproduction, and texture soft and flexible, less juice loss, good taste. Developed countries early in the last century in the 230 's began to promote cold meat, the current cold meat has accounted for fresh pork consumption of about 90%. Experts predict that in China, a few years of cold meat will become the major supermarkets "protagonist."

The relevant national ministries have also increased the regulation of the pork market, prompting meat enterprises to speed up the construction of quarantine inspection system, and to drive the rapid growth of cold meat category consumption, for the rain-run such a cold meat for the meat enterprise's development has brought unprecedented benefits.

Strong market share and brand appeal, but also accelerated the pace of rain-run into E-commerce. Through a series of network marketing activities to promote, Yurun successfully enriched the marketing system, and through the healthy consumption of knowledge and scientific cooking methods of popularization, to lead the responsible posture, successfully nurtured the market. Based on the pioneering measures in the field of electronic commerce, Yurun has grasped the market opportunity in the Internet tide.

Building the "whole cold chain" technology achievements to assist network logistics

Cold meat in the network behind the hot, the test is the meat enterprise cold chain logistics system strength.

In order to ensure food safety, Yurun Group has purchased hundreds of various models of fully automatic control refrigeration vehicles. All refrigerated vehicles adopt imported refrigeration equipment, can be set according to the temperature required by the product, to protect the products in transit constant temperature transport. At the same time, in order to effectively monitor the operation of the cold chain during delivery, all vehicles have a temperature tracker. Through the temperature tracking meter feedback data, the product in-transit temperature control to achieve full monitoring. And through the logistics ERP system, vehicle GPS positioning system, to achieve scientific management of cold chain logistics, refrigerated vehicle real-time control.

Not only that, Yurun also make full use of social resources, and third party refrigeration logistics close cooperation, integration of cold chain resources. A full range of refrigeration protection measures, so that the rain-run cold meat from raw materials quarantine, slaughter, fast-cold segmentation to bone, packaging, transportation, storage, sales of the whole process is always in the 0~4℃ of the whole cold chain transport system, to prevent the possible pollution occurred. Yurun is therefore to create a "from the source to the end" of the whole rain-run food safety monitoring system, to achieve "the source of protection, the whole cold chain."

"Because of the particularity of fresh meat products, the electronic commerce of meat enterprises should pay more attention to the maintenance of brand and word-of-mouth than traditional food, especially the quality of products and the quality of service," says the

. "Thanks to the skilled experience in network marketing, as well as the protection of the whole cold chain, as the pace of life of the residents accelerated, Yurun launched this new, fashionable network marketing consumption will be more and more broad prospects."