Yuan Chong: corporate website Optimization Considerations

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now more and more corporate Web sites, E-commerce sites began to focus on product network promotion, especially in small and medium-sized enterprises in the promotion, can not find the appropriate skills and promotion methods, in a forum to find the diagnosis, the problem is resonance! How to promote the effective promotion of small and medium enterprises, to bring more effective users, Today Yuan Chuang first from the enterprise website How to optimize the research!

Corporate websites often make mistakes:

1. Use Flash to do homepage

2. Title Only company Name

3, no update content

4, the function is not perfect

5, the details are not sure

Now Yuan Chuang detailed said how the Enterprise site optimization

1. Use Flash to do the homepage. Generally only the site as a business in the online display window, so pure pursuit of visual effects, the use of a large number of flash elements. It should be said that the concept is good, but in the pursuit of visual effects at the same time, to fully consider the user experience to promote the effect of enterprise and SEO only line. Suggest adding a site's text description in the appropriate location!

2, the website title must include the website product keyword, the user searches, often searches is the keyword, is not the company name, according to the search engine grasping principle, only has the related key words in the title to be searched by the user, the title position is very precious, like "The Earth King" same.

3,logo pictures should be annotated with the ALT description, link to the home page, to help users visit the pages directly into the homepage!

4, navigation less with pictures and Falsh, navigation as far as possible with text. Use Flash to do navigation first, reduce the user experience, because many user browsers are shielded flash. Second, the search engine can not identify the contents of flash, so for the search engine, you this station is not navigation, spiders come in will get lost.

5, the Product keyword density distribution should be reasonable, search engine based on keyword density to judge the theme of the site, generally in between 2%-8%, density is too low, the theme is not prominent, the impact of ranking; Too much density, there is suspicion of cheating, will be down right or K!

6, the bottom of the site to add record information and copyright information, in search engine crawling, to prove that the site is legitimate, the more detailed information, can improve a certain weight, in the Alexa ranking is a website copyright information!

7, web site static, whether it is ASP, PHP, JSP,. NET, such as dynamic programs, need to read the contents of the call database, to display data, relative to the flow is relatively large, it increased the number of database read, occupy a lot of server resources, affecting the speed of the site. And the use of Web sites to make static, directly remove the database to read the operation, reduce the link, improve the site reflects speed. Easier to crawl, search engine SEO ranking easier to improve

8, the site map needs to be established, for the enterprise station, product content is not much, site map makes the entire site links at a glance, to facilitate the reader to find their own content, search engine is also very good. One is to provide web spiders browse the entire site links, for the search engine to point to some dynamic pages and difficult to reach the page.

9, Site statistics, daily observation site keyword sources, analysis of data, analysis of user needs!

10, daily observation of the site included, keyword ranking situation.

Inner page:

1, the article title, the keyword, describes the condition needs to be set up separately.

2, the title of the article as far as possible around the site theme, including keywords.

3, the release of product information, source, time, the author, should be carefully filled out to capture the source of identification and author information, there is certain certainty!

4, the article head should be reasonable to appear keywords.

5, internal links, related links, hot products and other related internal links to do a good job.

6, to indicate the article copyright information.

Yuan Chuang summed up some of the enterprise website optimization problems, hope for everyone to help, Yuan Chong is responsible for the enterprise station to promote optimization, these are the most basic requirements, these are done, the site rankings and included a lot of help, the rest is the time, product information updates, external links increase and other issues, the need for certain endurance! Welcome everyone to exchange with Yuan Chuang!

Author information: Yuan Chuang, push a (tui18.com) Super Moderator, Blue Beacon members. Want to see the author more articles please search Yuan Chuang seo, or Deng lxysem.cn. New operation/Promotion communication 15 Group 77038111 or SEO Exchange Group: 7552748, Welcome to join.

Copyright NOTICE: Welcome free reprint, reprint please reserve yuan to create the information, thanks cooperation http://www.lxysem.cn/post/456/