Yue Huai Marketing: The use of SEO to help push the site branding process

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A5 Yue Huai Marketing (http://www.yuehuai.com/) that the search engine marketing (including SEO and SEM) The biggest weakness is: Because of the search engine huge brand appeal, too rely on SEO and sem marketing means, the site (enterprise) brand to create a serious impediment.

In particular, keyword optimization rankings, is the conscious weakening of their brand awareness of the marketing process, even those "XX products which brand good" such as the long tail keyword optimization does not emphasize the role of brand building, only to emphasize the conversion rate of real-time merchandise turnover. However, all seoer experience shows that the efficiency of brand keyword conversion rate is far higher than the general industry key words.

It can be imagined that such SEO methods, even if successful, when the search for users through the search engine in your website (shop) on the satisfaction, but the vast majority of users did not remember your business (or products) brand, only remember that I was found in Baidu; All your marketing efforts have been temporarily profitable, but in the long run, Your marketing efforts just deepened the netizen mind that "Baidu, you know" the inherent concept-unknowingly in their own hard labor, financial resources marketing has become free to promote the search engine "learn Lei Feng" behavior.

More frightening is, if due to Baidu algorithm changes or auction site financial resources to keep up, your ranking will be Mingluosunshan, real-time sales will be greatly shrunk, or even harvest, into a serious "Baidu dependency disease" in the extricate.

"The brand building on the Internet is to the quality content, the service in exchange for the user to the website content Trust, lets the user from a search engine passer-by become the loyal user process". Baidu "Baidu Search Engine Optimization Guide 2.0," said.

Domestic well-known Seoer said: "A successful seoer of the highest level is not the industry's top keywords to do the home page, but to create a successful industry top keywords to"-He here refers to the "industry's top keywords" is the brand keywords, such as seowhy, Han clothing homes, wheat bags and so on.

It must be emphasized that there is no brand site is simply relying on SEO success, seowhy is not, the network brand building is a systematic project, must be from the outset to have a comprehensive brand planning, and integration of various resources, using a variety of marketing propaganda means, long-term unremitting efforts to succeed.

However, "a platoon leader also must have the general picture", if a SEOER has the brand to create the consciousness, consciously in the daily SEO process reduces, avoids that keyword ranking SEO the brand weakening function, further strengthens the website brand keyword optimization, creates a series of website brand keyword, Such seoer can truly achieve from the tactical level to the strategic level of Ascension and transformation.

The following author on how to use SEO techniques to help push the Web site branding process to talk about their own views, a point of view.

First of all, we must lay a solid foundation, from the site's interface style of the fuss, interface friendly, has its own unique style, significantly different from other sites. In each page suitable and eye-catching position site logo and website brand propaganda language, logo must have a visual angle of impact, and brand propaganda to concise, powerful. Website logo and website brand advertising language with the same industry brand has obvious differences, not easy to confuse.

Secondly, must start from the content of the website (characteristic service), tamping Foundation, the content is informative, the writing is vivid, the propaganda does not exaggerate, enough in the content has the consciousness strengthens the brand propaganda, strengthens the website each page the user experience, lets the user create the trust, on this foundation does the SEO to be

Third, in the process of SEO must strengthen brand awareness, do "XX product which brand is good", "XX product selection Standard" and a series of brand long tail keyword optimization work, and constantly from the website traffic statistics, Google keyword trends and other tools, mining more relevant brand keywords long tail, to optimize, and do the corresponding page article content, effectively increase the real-time sales at the same time, to build the ultimate goal of brand keywords pave the way.

Four, follow the trend, timely find those can be used as a positive publicity theme of the "timeliness of the topic", and in a relatively short period of time, in-depth excavation of the topic and the relationship between the industry, select a good article to promote the entry point, do the "timeliness keyword" article, and these valuable "timeliness keyword" do the optimization work, so adhere to , not only in the content of different from other industry sites, and can gradually form the website "Timeliness keyword" system, which can not only in a long period of time to bring a certain long tail flow, effectively enhance the weight of the site, but also to better promote the brand, stimulate the search user's curiosity, Let him remember his brand even the website.

Five, the use of SEO data analysis, insight into the potential needs of users on the basis of in-depth enterprise, carefully refining all the useful material (industry changes and corporate news), intentions planning, targeted appropriate to some netizens interested in the activities of marketing, supplemented by high-quality news marketing and soft text publicity, This can not only increase the brand and netizens (media) interaction, effectively expand brand awareness, and even bring a part of high-quality outside the chain, SEO work for the site.

Six, choose the right promotion strategy, some industry competition (keyword too hot, too many bidding enterprises), simply rely on SEO methods can not win in the short term, this time do not prison, their own ideas limited to live in the SEO above with other weight higher peer site marching.

This case to jump out of SEO to do seo, deep inside the enterprise, and constantly excavate the characteristics of the enterprise, to find the most distinctive "selling point", reasonable set the site keyword (long tail keyword). At the same time, must be through other effective ways to enhance the promotion of their own "unique selling point", adhere to a period of time, there will be some harvest, and as long as you such a brand promotion measures to choose the right, adhere to the end, the ultimate SEO will also have a great help.

Finally, must establish the website customer complete file and carries on the classification management, according to the different level user's different demand and the consumer psychology, according to the different time period, in the spirit which for the user considers, with each kind of effective marketing measure (for example email marketing, short message marketing, QQ Group marketing or even micro Bo marketing) and in which constantly strengthen the user's brand awareness of their own brand, and actively guide users to use Baidu "do not search that use" function will add their own site to Baidu home page, consolidate their hard-won seo effect, in order to effectively pull large and other similar web site gap.

In short, we do SEO can not be seo and SEO, only focus on a few can bring large flow of the industry keywords. Must integrate SEO and other promotion methods, in the promotion of marketing process to build brand awareness, the formation of their own website promotion and SEO overall strategy. Because the purpose of SEO is to really set up as much as possible to cover the entire industry keyword keyword system, and to really do this step, strengthen brand awareness of brand keyword building is a good way, although not easy, but as long as the method is appropriate, Brand keywords to build and site SEO keyword system will enter a complementary, mutual promotion of virtuous circle, this is worth all seoer thinking (this article is gouyn12 for "Yue Huai Marketing" manuscript, reprint please bring the website http://www.yuehuai.com/article-586-1.html).