Yue mi: Smart Health from data

Team office at the university's roadside

The first time to see Yue Rice this intelligent health-related entrepreneurship project, is in the Baidu cloud of a health care project, as a "large data service mining business" representative.

After an opportunity to visit the Yang Yufeng Team office at the university's roadside, after interacting with his CEO, he saw that they were doing more than expected.

Soft and hard combination of reverse thinking

With this smart hardware wave of intelligent health products, hardware, software and data are inseparable, but most startups are starting from the hardware, software as a supplement, the data is the goal.

And Yue-Mi's idea is to push forward from behind, data mining and analysis of the first, based on this to provide a healthy diet, exercise and other guidance programs. At the same time, want to push forward, cooperation to launch hardware products. This is the idea of Yue excellent rice.

What do you want to do?

Yang Yufeng says what they want to do, called lifestyle intervention, is mobile internet, which is called lifestyle optimization.

In short, through the analysis of the user's health information, equipment access to physical indicators, to provide food, exercise, nutritional supplements of the program. The aim is to prevent chronic diseases.

The big story is a "mobile-side personal physician, health coach and dietitian" through software, large databases and hardware collections.

How to Do

How can this be done? Yue Excellent Rice team is Tsinghua help, she herself is Tsinghua Communication Engineering master, after years of training to become a senior nutritionist. Partner CTO Xiaodong, graduated from Tsinghua Biological department, for medical Information science experts.

Yue Excellent rice team from the data backward intelligent hardware relies on a number of basic databases, such as Harvard Medical School, ADA, AHA/ACC, China Nutrition Institute and other institutions of the theory, began in the 1976 epidemic model.

In the provision of user advice, refer to more than 4,000 recipes, more than 800 kinds of sports and thousands of kinds of application supplements.

Several hardware and software products

The previous theory and data base is only on the one hand, in the data acquisition, analysis and presentation, but also need hardware and software and coordination to facilitate the user, this is the smart hardware and health of a key point of combination.

Now Yue-MI has such a few products: two software, one is called Yue-mi app, mainly for sub-health and 23 kinds of chronic Disease lifestyle optimization program, software free, access to personalized health programs, there will be fees. Another application is for weight loss of Yue gifted light body.

Hardware is the way to cooperate with OEMs and with third parties.

Participate in the production of products have body fat instrument and Bluetooth sphygmomanometer, has completed small batch trial. Cooperative medical intelligence products are chatting with several medical device manufacturers.

Conclusion：

At present, Yue-Mi has 20+ million Android client users and about 10 of the size of iOS users, iOS users more active. 8 months after the app's online operation, the team has 17 people.

For Yue Rice This project, I have a big doubt is that light to serve as the future direction of development in China's market environment, how many people will pay?

Yang Yufeng also believes that from the market point of view, hardware to get users more easily. Now it will take some time to nurture the market cycle by selling services to make money. But the hardware is very meager, the future health industry trend is to rely on service promotion. They have been active and partners to explore new user-oriented mode of cooperation, and strive to enable users not only to solve the pain point of the exclusive solution, there is a convenient home service.