Yun-Chi Interactive: Domestic body sense game pioneer

Article/"Entrepreneur" reporter Liaoyu Recommendation: Suzhou International Science and Technology Park in the region: Suzhou City, Jiangsu Province in the industry: Game founder: Zhu Ding Juang Yao Genge 2009 sales Revenue: 72,009 year Gross margin: 0 Innovation point: Solve the problem of Chinese landing in the body sense game, create a model of cooperation with operators The whole family gathered in the living room to have a game story? The Nintendo Wii's body Sense game redefined the gameplay: Let the player's action to control the game, in fact, the people who buy and use the Wii not only pre-school children, but also the electronic equipment is not acceptable to the middle-aged and elderly people, the Wii and its body sense game has thus launched a wave in the world, and in China,　　Because the market is not open enough, it is almost a blank. But in Zhu Dingzhong, one of the founders of the Suzhou Transport-intelligence interaction, this is a good opportunity.　　The Stanford University Ph. D., a former U.S. listed company Avidtechnologies vice president, Hewlett-Packard, Disney and other international Top 100 company Advisors, self-developed Simplyu engine is currently the only body sense 3D gaming platform. However, the use of what kind of business model in a long period of time to perplex the interaction, video games is the core of video game host, but the benefits are mainly derived from software. In foreign countries, Microsoft, Sony, Nintendo and other hardware vendors often prefer to sell at a price below the cost price of the host to ensure the market share in the world.　　Because the highest-selling platforms are often the first choice for game content manufacturers, and game hardware manufacturers use the content quotient as their main means of profitability, in China, the model is completely unworkable.　　In order to evade the risk, the transport intelligence interaction has made several innovations: 1. Does not provide the game machine, through the Bluetooth will game handle and the computer connection, will transform the computer into the game host, this avoids the policy risk.　　2. The special game handle is no longer necessary, according to need can be at any time for a smartphone to increase game control function, transform it into game handle.　　3. Strategic cooperation with China Telecom, with the help of operators to push the "family music" game, and the proceeds from the division with operators. 4. Technical authorization.　　Yun-Chi interaction has been the technology OEM to a number of brand manufacturers, such as the introduction of Patriot G6 mobile phone. Yaobin, executive vice president of Yun-Zhi Interactive, said to maintain the technical leadership is the core of the work, so that the body sense of the game can be implemented on various platforms, not only on the Internet, even in the set-top boxes and other platforms can be used (at present, the technical still have trouble, after all, the operation of set-top box is generally low) In addition, the agent will continue to do the game in Chinese and necessary modification work, and then make it through the legitimate regulatory channels through the competent departments for approval.　　The content is rich and attractive, which is crucial for a gaming platform. At present, China Telecom has identified the body sense of the game as the focus of the promotion of content (Yun-Wisdom interaction has been confirmed to become China Telecom body Game exclusive partner, the agreement is still inProcess), starting from September 1, in Jiangsu 34 Business Hall, 170 campus halls will begin large-scale market promotion. "China Telecom will use the form of monthly subscription to promote the body sense game, our revenue will come from the operator's share."　　"Yaobin said. However, Yaobin also believes that the current body sense game is still in the market cultivation period. "It's going to be a whole new market, the degree to which it's commercially attainable, and we don't rule out the possibility of working with anyone," he said. Yaobin told the entrepreneur.