Yunnan Online business is not expected to be less than last year's e-commerce status is still weak

Yesterday, China's E-commerce Research Center released the "2012 Q3 China Network retail market data Monitoring Report" showed that the third quarter of 2012, China's online shopping market transactions amounted to 294.3 billion yuan, an increase of 36.9%, and the reporter learned from the Yunnan Internet Association, The overall development of E-commerce in the province is still weak.

The report shows that in the third quarter of 2012, China's online shopping market transactions amounted to 294.3 billion yuan, compared with the third quarter of 2011 year-on-year growth of 36.9%, compared with the second quarter of 2012, the quarter-on-quarter increase of 5.7%. Business Network shopping market share, the number one is still the cat mall, market share accounted for 46.8%, Jingdong Mall ranked second, accounting for 21.5%; In the third place is suning easy to buy, accounted for 3.8%.

"Traditional retail enterprises" NET has become a trend, a traditional retailer happy enclosure, to seize the domestic online shopping market war has begun, with the traditional retail enterprises to join the industry, traditional electric business enterprises will also feel pressure. "One of the reasons for the growth in the Internet retail market in the third quarter of 2012 was a price war," said Mo Dai, an analyst at China's E-commerce Research Center. The price war created a momentary "eyeball economy", and gained a large number of users, traffic and even considerable profits. "The Future network retail enterprises further layout of the mobile electric industry chain, the traditional enterprises will also enter into mobile e-commerce through various means." In addition, business enterprise to social media more and more attention, the future shopping site services more diversified such as microblogging marketing, community power, shopping search. ”

"Behind the 294.3 billion-dollar figure, the contribution of Yunnan Enterprises is not large, although there is no three quarters of Yunnan data, but the 2011 official disclosure of the annual figure of 4 billion yuan, this year is estimated to be less than last year." "Yunnan Province Internet Association director Shi Ying said, Yunnan's e-commerce is mainly concentrated in tea, medicinal herbs, spirulina, jewelry and other advantageous industries, but the scale of e-commerce is not large, each industry to participate in the number of large companies are not many." "Yunnan's advantages of the industry as an example, the annual sales of more than 20 million yuan in the enterprise but 四、五家, the largest network sales a year but 60 million or 70 million yuan; in the jewelry industry, E-commerce has done the best one-year net selling also only more than 40 million yuan. ”

Shi Ying said that Taobao, Alibaba open an online shop is not the real meaning of E-commerce, E-commerce needs professional talent reserves, team operation and the promotion of each industry talent. The Government should support some of Yunnan's leading enterprises to gradually grow into a benchmarking enterprise in the field of E-commerce, only in this way, Yunnan's e-commerce in the country can occupy a place.

Reporter Sinre (Kunming daily)