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We have a sugar shop downstairs, and I thought it was always selling sugar water, so my breakfast and dinner are going to a few more distant places to eat, the sugar shop next to a restaurant not only a small amount, but also fried really bad, just today, I came to Guangzhou for nearly one months of the day, I accidentally found it there is a person in the eating of cooking, So I went into the store and found that there was no big difference with other fast food, just a little more tidy than the small restaurant, because its signboard is the sugar shop, so at least earn me 20 days of money, so at the time of ordering I advised the boss to do a small light box, highlighting the fast food breakfast, he also gladly accepted my proposal, When communicating with him, he said that his store had been open for 5 years, and he thought everyone knew, I told him, the population of this place is very fluid, there are new people to live in every day, so you did not hang fast food sign at least a group of potential customers.
While waiting for the meal, I thought of SEO and sugar-eating fast food. Their similarity and relevance and analysis, purely personal point of view, no matter right or wrong, you can shoot bricks but not curse.
One, positioning
Huazhou Sugar Restaurant His aim is to eat and drink water, whether he has a fast-food signs, and buy clothes to buy shoes absolutely no relationship, must pinpoint the target user is also the demand, the evening back to eat and do not like to cook their own people. And I live in this place are all migrant workers and is just arrived in Guangzhou crowd, shop opened in the alley and Price is a low-cost route, in line with the geographical conditions and consumer spending capacity. We do the site when the same precise positioning, in the early inspection and analysis must be good Kung fu.
Second, experience
I have been eating a lot of stores, before this, I only locked a Xiang restaurant, although the rice in that restaurant is for money, but I still go to eat, the reason is that the vegetables are sufficient, I can eat more food to eat enough, otherwise I can only have 2 dishes, that would increase the cost of my life, So I pass off all the restaurants that don't have enough weight, even if they don't have the money, because I can't meet my needs. Today, I went to a sugar-eating restaurant, I was a new user, is to experience, I also want to see its weight and cooking level, in the absence of food, I found that there is a little bit of it to do well, is the hands of a teapot, which many other shops did not do, including the one I previously locked in the Hunan restaurant, Because I like to drink water when I eat, so I often need to take a cup back and forth to open the bucket there to pick up tea, and it is not needed here, this is differentiated services. summed up in the user is a user experience. I felt the difference in the shop before I had the food. and experience the real convenience, increased my friendliness to it, if the analysis to the site is a wonderful column, you can temporarily attract users, but also to see the actual service content, because I do not come to drink water, my purpose is to eat.
Iii. Content and optimization
The dishes come up, taste and weight are good, at least one with that Xiang Restaurant basic as much weight, but his rice do not money, the chain do very well, from tea-free rice-restaurant neat, this is the height of the chain embodies. Another is the content has an absolute richness, there is sugar water, fast food, as well as breakfast, as well as brine. Basically meet the full needs of the people I eat. 7478.html "> Internal optimization done quite in place, talk about external optimization, that is, the first mention of the signboard problem, I have lived here for nearly 1 months only in an inadvertent discovery of the store also has fast food and breakfast. If he has the sign all the time, maybe he has earned me more than half a month's money. Because he did not deeply understand and try to think of this, so he did not do, the result is less than half a month to earn my money, such as I have a lot of new residents, it can be seen that he lost not only my own this profit, there are many people like me. If his sign adds a fast-food breakfast sign, many potential customers will experience the second step, and then the service and quality of the content attract users to revisit it. Do the site must have real high-quality content, from positioning to experience the need for the stickiness of the real Kung fu, the same truth, if this shop does not have enough weight, rice, even if it is not money, I will not choose to patronize again, because it is the existence of vegetables to let me eat enough to meet my ultimate goal. SEO is always an experience of the import port, in time you SEO again good, the surface do again gorgeous, no real things, will not retain their loyal users, will not be in the competition of many sites have their own place, will eventually annihilate in the development of the torrent.
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