Yuo Hao: Common terminology interpretation in network promotion

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For beginners who have just entered the field of network promotion, often encounter some professional terminology in the work and study, and these professional terms of the online interpretation of some more obscure, many new people read a lengthy explanation, often still do not understand. Yuo Hao based on his long-term experience in the network promotion work, summed up some novice may encounter the professional terminology, and these terms in the most understandable, the most obvious way to express, hoping to help the general novice.

Alexa rankings: Alexa ranking is currently the only reference site in the world rankings, he mainly to the world's various sites to the number of visits, and then to all the sites to a ranking. Alexa ranked data does not have absolute authority, but there is no and it is difficult to have a more scientific and reasonable evaluation of reference, so Alexa ranking has always been the major site reference technical indicators.

PR Value: PageRank page level is a critical criterion for Google's importance to the site. The higher the level from 0 to 10,PR indicates the more popular the site. The main influence factor of PR value is the quantity and quality of the external link of the website. Yuo Hao that the PR value is only a reference to the site weight, there are many other factors affecting the weight of the site, so that can not be fully PR value to evaluate the weight of the site. Now the PR value for the SITE keyword ranking impact has been very small, so stationmaster no need to blindly pursue high PR value.

External links: referred to outside the chain, that is, the site outside the link to this site. There are many places to query the number of chain, relatively accurate is to Yahoo Webmaster tools to query.

IP number and PV number: IP number is to access the site of the total number of different IP addresses, PV number is an IP access under the page browsing volume. Maybe for beginners, it sounds a little dizzy. So Yuo Hao give you an example. I am a Beijing's internet users, my IP address is one, I entered a car sales site, after reading 5 pages, it withdrew. The number of IP on that car website increased by 5 1,PV. Calculation formula: PV number =ip x number of pages browsed.

Included: The number of pages that a search engine adds to a Web site in its database. For example, a site a total of 100 pages, if Baidu this search engine included the site's 60 pages, said the site's collection number is 60. The page of a website is only indexed by search engines, it is possible to be queried in search.

SEO: Chinese translation for "Search engine optimization". The main purpose is through the site internal and external optimization, so that the search engine input some keywords after the site's ranking ahead. Example: There is a selling mobile phone site, when the search engine input keyword "mobile phone", the site may be ranked on the 5th page of the search results, when the reasonable optimization, the search results may be ahead to page 1th.

Bidding rankings: Relative to the nature of the SEO to achieve the ranking, the auction ranking is essentially a pay ranking. That is, by paying the search engine companies to pay a certain ranking fee, so that their site in some keywords ranking appears on the 1th page of the search results. In general, the higher the bid, the better the ranking. But in Baidu switch to Phoenix Nest system, the rankings also refer to a number of other factors, is no longer exactly according to the level of the bid to rank.

Website conversion rate: The number of visitors to your site can be converted to the purchase of your services or products customers. This is particularly important for e-commerce sites. Because E-commerce site is mainly to achieve the sale of products or services, if there is no good conversion rate, even if the site has a high flow, there is not much practical significance. Yuo Hao that to improve the conversion rate of the site, it is necessary to work on the content of the site, only visitors to see the quality of content, will be interested in products, services, and finally to reach a deal.

SNS: Social networking sites. Online users can interact in many forms on social networking sites. Like everyone's most familiar with stealing vegetables, car parking, good business is the most prominent form of this kind of website. The core of this kind of website is "interaction", fully let the netizen carry on the interactive exchange, finally achieves the sharing knowledge and the entertainment populace's goal. Facebook is still the first social networking site in the United States. China's most famous such website is happy net.

Community: The definition of "community" on the web is similar to "forum". Mainly refers to the vast number of users around one or more topics for discussion, exchange and share their views, to express their views. Some of the forum post form to reflect, some of the form of personal blog to reflect. China's most famous online community has Tianya, mop community and Chinese media community.

B2b:business to Business, namely enterprise to Enterprise's electronic commerce mode. China's most famous web site is Alibaba and HC net. This kind of website for many small and medium-sized enterprises to build a product supply and demand platform and communication platform.

Btoc:business to customer, that is, the business model of consumer E-commerce. China's most famous such sites have excellent network, Dangdang, Jingdong Mall, new egg nets.

C2c:consumer to Consumer, that is, consumer e-commerce model. The most famous web site in China is the Taobao and the fun net. The above buyers and sellers are mostly consumer individuals.

Granville Guest: Granville Guest refers to those who through the Internet to their wisdom, knowledge, ability, experience to convert to real income. Specific implementation: The questioner on the website of the issue or task, the respondents to give tasks or problems of the solution, the final questioner according to the appropriate solution to the respondents agreed to good remuneration. China's most famous such websites are China and Pig network.

Wiki: wiki, formerly known as a wiki, is also translated into Wikipedia. is a lot of netizens for a subject to write content. For example, Baidu Encyclopedia, Wikipedia. In one entry, such as "push", everyone is writing about the topic.