Yuo Hao: In-station optimization is the core competitiveness of SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

To successfully carry out the SEO, in the course of operation must always run through the two main lines: one is to speed up the site included, one is to promote the ranking of the site. Included is the premise, only a page is included, this page has the opportunity to participate in the rankings. A website is included more pages, the weight of this site is higher, the more favorable to the overall ranking of the site. Too much emphasis on SEO outside the chain, while ignoring the construction of the site itself, often difficult to achieve good optimization results. And for the vast number of SEO, Yuo Hao that the real technical content and core competitiveness of the place is also in the station optimization. The following is to speed up the collection and improve the ranking of the point of view to talk about how to do good internal optimization of the site.

Website title and description optimization

Among the many SEO factors, website title and website description is undoubtedly very important. This is the search engine to determine the content of the main basis, but also search engine rankings of the key factors. Title shows the theme of the Web page, description A simple overview of the content of the Web page.

In a website, if each page title or description are the same, it is very bad for the site included. Search engines may therefore judge that the site has a large number of duplicate pages, thereby rejecting the inclusion. If your site is left to a bad impression by a search engine, it's not a good thing to rank.

Search engine favorite site title and description often have the following characteristics: 1, each page title and description are unique. 2, each page title and description can accurately convey the content of the theme of the page. 3, the use of simple and fluent text to describe, rather than the keyword stack. 4, reasonable layout you want to optimize the key words.

At the end of the page, our website is still for users. The title and description of the page appear directly on the search results page, and their user experience directly determines the click rate of the site. So we must not forget to please the user when we write the website title and description.

II. website URL optimization

Web site URL is the URL of each Web page, search engines are reached through the Web site each page, and then the content of the crawl. Bad site URLs will often put the search engine spiders shut out, so that the search engine can not crawl the content of the page. Long, too many dynamic URLs are not conducive to search engine crawling.

Web site is a search engine and the content of the bridge between the Web site crawl has a great impact. A good website URL must follow the following principles: 1, the use of simple directory structure, a short URL. 2, the same page only corresponds to a URL. 3, the URL should have a certain meaning, such as containing a keyword pinyin or English.

A simple directory structure requires that the site hierarchy not be too deep, and that a short URL requires no dynamic URLs with too many parameters. For the general Web site, we should update the article to generate a real static web site, which can greatly improve the search engine crawl efficiency. The traditional CMS program can easily do this, it is not difficult to develop such a website function alone.

If the content of the site is enough, the amount of daily updates is large enough, a large number of static pages may cause a huge burden on our servers, at this time we will consider the Dynamic Web site pseudo static. Like Discuz this kind of forum program or dream of the CMS program can be implemented pseudo static, but the different configuration method is not the same. One thing I would like to remind you, this is a very test level of work, if improper operation, may be crawling for the site to bring a lot of trouble, so we should seek professional technical personnel to complete the work.

Many sites will also include the Web site with www and no www urls, if the two are evenly balanced, for search engines is not a good experience, and the weight will be dispersed. So we should identify a preferred domain for the website and tell the search engine which is my primary domain name. Take the WWW URL to set the preferred domain as an example, you can use the following methods: 1, the Web site in the XML map submitted with the WWW Web site. 2, in Google Webmaster tools such as the background of the initiative to set the preferred domain name. 3, to the Web site without www 301 Permanent redirect to the Web site with www. 4, to ensure that the site of each URL link is with the www.

Third, website navigation optimization

A website often has a lot of pages, and a clear website navigation can take the search engine smoothly to find all the site pages. If the site navigation is not clear, search engine spiders may be lost, perhaps simply can not find the road, let alone crawl data and included in the page.

Clear site navigation is important for search engine crawling, and it is important for users to quickly find what they need. Search engine often through a page in the entire site to determine the location of the page in the end what kind of status. Therefore, the reasonable website navigation can pass the weight of the website to the most important page. Tips: This article by push a member Yuo Hao original, I mainly engaged in network marketing work, want to see the author more articles, please search "Yuo Hao", reprint please retain this copyright information.

A Web site navigation that conforms to both SEO principles and a good user experience should contain the following points: 1, the navigation should have a clear level, but not too detailed, to help users quickly find what he wants to find. 2, the relevant content of the page into the same navigation. 3, the navigation uses the text as far as possible, avoids using the picture, the Flash or the Pull-down menu. 4, the use of breadcrumbs to tell users at any time he is located in the site. 5, for search engines and site users, respectively, the production site map.

Site maps are designed to tell users and search engines which pages are most important. First, we should place a map of HTML on the site that contains links to all the important pages in the site. And we should classify these web links in a reasonable way, mainly to improve the user experience. Search engines also use this map to access many internal pages. XML-formatted maps are submitted to search engines, and we can use some sitemap generators to make XML maps directly. In the end, we should write the URL of the XML map to the robots file or submit it to the Google webmaster backstage.

Iv. website Content Optimization

Search engine favorite content is high-quality original content. High-quality content is often able to better meet user needs, to bring users a better access experience. Users like content, often also search engine like, after all, the ultimate goal of the search engine is to serve the user.

How does a search engine judge the quality of a site's content? 1, users in the search results page for a site click-through. 2, the user came to the site of the length of access, the number of pages and bounce rate. 3, the content of the site is reproduced and the number of shares.

The original content of the site to enhance the weight is very good. Yuo Hao think there is a point to understand that the search engine came to a website, the first thing to look at is the quality of the content of the site, the second will be to see whether the site content is original. If the original and high quality you can only do one, then first the content of the site to do up. Original content is unique content, has not previously appeared in other sites of content. Such content is often able to highlight the diversity of the site itself, so that they stand out from a large number of competitors. Search engines are often able to better determine which sites are the content source of the Internet, and give such a high weight of the site.

Whether from the SEO point of view or from the user's point of view, we should first understand the user's search habits, know users often use which words to search related topics. Therefore, we must make good use of Baidu keyword recommendation tools, Baidu Index, Baidu related search and Google adwords keyword tools to understand the user's search habits, and in our site content layout of these keywords. Only in this way, when the user searches for a relevant keyword, our content will have an opportunity to present to the user. A mature SEO will often study a large number of long tail keywords, and according to these keywords for the site to write content, this method can often bring a large number of accurate users.

We are planning the content of the website, we must grasp a core principle, is to maintain the high degree of relevance of the content of the site. Therefore, we should put the content of different topics to different channels or navigation, so that the user can quickly find their own needs, but also conducive to the ranking of the site optimization. This is why search engines particularly favor some news site topics, and give such topics a high weight and good rankings. Because such topics tend to have a high degree of relevance, can well meet the user for a certain type of information acquisition. The relevance principle of the website is in fact the most important principle that affects the keyword ranking, the concrete content can see another article of the author "decide SEO rank three core principles".

V. Website anchor text optimization

The website anchor text is the text link in the website, is also the important constituent of the website content. He can tell the search engine clearly what content the linked page contains. Site text navigation, column title links, articles in the relevant links and site links are the site Anchor text category.

Both for search engines and for users, anchor text has a very important significance. The search engine determines what the main content of a page is, starting with the anchor text. Site in a keyword on the number of anchor text, the keyword ranking is often the more forward, of course, including the anchor text outside the station. Therefore, the text in the anchor text should have a certain meaning, can tell users and search engines are linked to the main content of the page. In the station anchor text layout keyword, is also very conducive to SEO rankings.

When we set up the anchor text in the station, we should follow the following principles: 1, the text of the anchor text can explain the main content of the linked page. 2, anchor text should use short words, not a very long sentence or paragraph. 3, let your anchor text is obvious, and around the ordinary words have a difference. 4, do not link to the user is worthless to the garbage site.

VI. website Image optimization

The search engine itself is unable to obtain valid information from the picture. In the eyes of a search engine, a picture is a collection of pixels with different colors. If we have some pictures on our website, we should tell the search engine what the images are about.

There are two main ways to convey picture information to search engines. One is the name of the picture, and the other is the alt attribute of the picture. From a compatibility point of view, the picture name should still be the main letter, but you can use some interpreted pinyin or English to name the picture. The search engine will use the name of the picture to determine what the picture is about. The alt attribute of the picture is also very important, this is the search engine judgment picture content main basis. The advantages of anchor text for SEO rankings is obvious, and the alt attribute of the picture link seems to add an anchor text to the picture, also can play the role of optimizing rank.

The text in the Alt attribute of the picture should not be too long, and you should use a short phrase or keyword that can express the subject of the picture. Be sure not to put a lot of keywords in the alt attribute, nor do you want to write all the ALT attributes of all the pictures on the site exactly the same, and each picture should have a unique ALT attribute.

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