Yuo Hao: Precision Marketing is the key to the success of Weibo marketing

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Small and medium-sized enterprises to carry out microblogging marketing, the quality of the fans is the most important, because the ultimate goal of enterprise marketing is to achieve product and service sales. For this to happen, our Twitter followers are best targeted customers. Otherwise, even if there are more fans, if they are not interested in our product information or service information, it is difficult to achieve any transaction. Therefore, Yuo Hao that enterprises in the microblogging marketing, do not put their own micro-blog positioning as a platform for mass media, but to position themselves as a precise interactive platform audience.

Search for accurate users on Weibo

1, through the label to find users.

Users on Weibo will have different labels for their tweets based on their own characteristics or preferences. These tags are set by the user itself, the most reflects the characteristics of the individual. According to the characteristics of these fans, we can be their age, identity, occupation, hobbies and other aspects of the classification. If our target users coincide with a certain group of people, then this kind of microblogging users is our target users, but also we need to guide the crowd.

2, through the topic to find Users

The topic on Weibo is achieved through #话题名称 #, and the biggest advantage is that we can find people who are involved in a topic discussion directly through Weibo search. If you find that some users are often involved in topics such as #NBA #, #足球 #, and your business is selling sneakers, those Twitter users are your target users.

3, through the micro-group to find users

The micro group is like QQ Group, is a group of people because of a common characteristic or topic come together, exchange and interaction place. If the main topic of the micro-group and your product has a closer bond, then the user in the micro-group is also your target user. For example, a micro-group is mainly talking about the topic of "weight loss", your business is to sell weight loss products or provide slimming services, then these users can not be more appropriate.

Second, let accurate target users become our microblog fans

1, Weibo to attract users of high-quality content

A microblog to have more fans, the most important thing is to have quality content. Weibo can write a lot of content: to record their daily thoughts, feelings, events around their own fun, new, related industry comments, hot topics of discussion, valuable experience sharing and so on. Yuo Hao thinks it is important for other users to feel a true self through our microblog, only in order to win the trust of the user. Simple enterprise information or marketing information release platform, is very unpopular.

If it is a cosmetic business, the content of Weibo can include many aspects. First, it should be a display of personal information. Their beauty tips, what they have today, what they have done today, how the mood today, and friends to talk about the fun and so on. Second, talk about cosmetic makeup. For example, such as Star beauty cheat cheats, some cosmetology information forwarding and recommendations, some cosmetics use experience. Third, microblogging should be more interesting or valuable content to attract users. Like a little joke you just saw or a very valuable piece of news.

2, actively focus on your users

If your microblog can have some quality content, and most of what the target audience loves to see, the next thing is to lure them onto your microblog. It's a good idea to take the initiative to focus on your target users, and the average user will revisit each other's tweets after getting new attention (ie getting new fans), and see who the new fans are and what they have published. At this point, if your microblog content can arouse users ' interest, then most of the time he will also take the initiative to focus on you and become your fan. If your profile is richer and your avatar is more attractive, the likelihood of mutual powder will be greater. Tips: This article by push a member Yuo Hao original, I mainly engaged in network marketing work, want to see the author more articles, please search "Yuo Hao", reprint please retain this copyright information.

3, forwarding and commenting on the user's information

Not all users will revisit or powder their own new fans, in which case we need to take the initiative. Often forwarding the user's microblog, and in the forwarding while writing some valuable, in-depth comments, without a few times will cause the user's attention. Users will feel that they have been respected, they published something that people appreciate, and found a like-minded friends. At this time, users take the initiative to pay attention to you, to become your fans is the right thing. This method seems simple, but as long as the stick to do, the intention to comment on other people's information, ultimately can achieve very good results.

4. Active interaction among target users

Micro-groups provide a forum for communication and discussion around a topic, and members of the group are often the ones who are concerned about the topic. If we can often send some users concerned about the content, often and the group of users to exchange discussions, to help users solve problems, and even become a group of celebrities, then the group of users will slowly turn into our fans.

Third, in the micro-blog interaction to achieve business marketing purposes

1, to obtain the trust of fans is fundamental

Weibo marketing is a kind of active communication based on trust. In the release of marketing information, only to obtain the user's trust, users can help you forward, comments, to produce a greater dissemination and marketing results. The most important way to gain trust is to keep interacting with fans and make fans feel that you are a sincere, enthusiastic person. To always forward and comment on the fan information, when fans encounter problems, we also need to help them in a timely manner. In this way, we can form a more close relationship with fans. When we release marketing information, they will also actively help us forward.

2, advertising needs to have certain skills

In releasing the marketing information of the enterprise, Yuo Hao suggested that you should not be too direct in wording, and that the advertisement information should be cleverly embedded into the valuable content. Such ads because can provide users with valuable things, but also has a certain concealment, so the forwarding rate is higher, the marketing effect is also better. Like tips, free resources, fun can become the content of implanted ads, can provide users with a certain value.

3, through activities to do marketing

Lottery activities or promotional interaction, are very attractive to the user eyeball, can achieve a relatively good marketing effect. Lottery activities can be stipulated, as long as the user in accordance with a certain format for marketing information forwarding and comments, there will be the chance of winning. The prizes must be very much needed by the users so that they can fully arouse the enthusiasm of the fans. If it is a promotional campaign, there must be large enough discounts and concessions, so that can trigger the viral spread of fans. Promotional text to have a certain temptation, and to cooperate with exquisite publicity pictures. If you can have a large number of fans of the popular bloggers to help you forward, you can maximize the effect of the activity.

Author Info: Yuo Hao, push a member, Blue Beacon member. To see the author more articles please www.yuehao9.com

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