Yupeng to attend the fast way online salon chat about Weibo marketing

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Now the popular is Weibo, and hidden in the back of the micro-blog marketing is unfathomable, fast way online salon tenth invited the domestic well-known micro-BO marketing experts gathered yy channel 80153, on the current micro-Bo marketing and future trends and other issues with netizens launched a series of discussions, lectures lasted for five hours, Netizens also reluctant to listen to the exchange of their back, until the salon news responsible for Mo Shi trillion repeatedly stopped, just under the wheat rest, enough to see the speed of online salon popularity and value.

According to this salon host the most technical Hui introduction, Hin Solomon founder Zehou, V5 push the founder Yupeng, run State Strategic investment director Zong Ning, Huitong Marketing founder Zhu Weikun, marketing planning experts to be kicked, Speed road network Editorial Center editor Dingdao Division, Tao Hongkai, deputy director of Community Management Center of South Central University and @ Tencent Micro Blog Emotional psychology and other guests attended the salon.

"Microblogging marketing this thing is very hot, social sharing tools a lot." "The first sentence of the founder of Zehou Solomon opened the salon's prologue, as Weibo goes deeper into every Internet user, the microblogging marketing value behind it is being dug up and practiced by more and more Internet entrepreneurs, and in the past two or three years, Weibo has been invaluable.

Zehou said that the future trend of microblog marketing will tend to the following major areas, and made a summary:

One: Localization. Weibo will tend to be localized in the future, and the marketing model is simple, word-of-mouth effect is very good, suitable for the characteristics of mass, can be carried out, to bring us a future micro-bo development or micro-blog marketing is the most intuitive one, and I think in the future localization of micro-blog can indeed be instantaneous, relative to the Forum and other community interaction, This lightweight approach is more suitable for future development.

Second, the electronic business. Many individuals and businesses choose micro-blogging, is the micro-bo has cheap, effective fast. At present, along with the electricity merchant's hot, the micro-Bo electric quotient This concept also enters the audience's brain, whether from Durex or other cases, this is hot.

Third, interactive diversification. Interaction is very important, and there are micro-blog positioning of the argument, interactive marketing, how to close the relationship with users. Micro-Blog interaction is to make micro-blogging alive, and Weibo itself is a social product, features have been set such a form, interactive micro-blog is more dynamic.

Four, micro-bo positioning. This point from the current account classification can be clearly seen, such as Tencent Weibo micro-channel, we can see a lot of different positioning content display, this will be gradually subdivided, and the trend of the electricity quotient is not very different, will move towards a vertical subdivision of this such a field.

"Weibo is a fast, most valuable brand-sharing channel that promotes brand-driven networking," says Yupeng. "It's not hard to see this kind of interpretation from Yupeng's contacts and brands, where marketing, promotion, networking and branding affect the outcome of the whole thing, and he says that Weibo is a must to read content and find out why others are listening to you." It's also a valuable way for us to be a Twitter fan.

He believes that micro-blogging marketing must be interactive after the microblogging is based on interactive micro-blog, micro-bo marketing is good or bad you planning ability, using hot he pointed out:

First, the fans positioned in resonance, controversial display. The first time I heard of this noun, to a certain extent, the micro-Bo resonance is indeed one of the first, followed by Yupeng use of vivid cases to illustrate this point, the more the micro-blog controversy, the better the effect, such as the recently kicked off the "goddess of virginity" incident, the controversy is very large.

Second, the star effect. Stars are almost everyone's dream, in particular, such as the author of such a group, the face of any star that is attractive, micro-bo marketing is in the star Halo, the effect is unimaginable, he used the case of Xu Song to the Netizen to analyze, the lecture site listeners have said dry goods, to their own understanding very deep.

Third, the sharing of people, forwarding must match degree. The reason why this kind of microblogging can be so hot, I think because of his characteristics, such as enthusiasts, he is more willing to spend time and energy to study such a field.

Finally, Yupeng said that Weibo marketing needs to be combined to rally momentum, and is a marketing network for the king of a platform, because there is no class on the platform of Interaction, and the open microblogging marketing market has put forward: "Micro-bo Marketing has a market, is the construction of good faith relationship chain, this is the real value of micro-bo marketing, Do microblogging marketing must have integrity. "View, let us see the microblogging market must.

The value of microblogging marketing is huge, then how to marketing, these marketing why will be successful, Zehou that Weibo released our mouth, as a common user is very necessary, will become the standard of Internet users, his value on personal contacts, brands. This view is analyzed from a netizen's point of view.

Second, micro-Bo marketing is the enterprise's own brand value, marketing value, the past a variety of channels are not comparable. Indeed, the value of micro-blogging for individuals and businesses has also prompted the rise of many micro-blogging marketing companies and teams. Yupeng that everyone on Weibo wants to be a spokesperson, expanding people's freedom, the high-end development of a mobile internet. Sina 60% from the mobile client, is a minimum cost, the most penetrating, diffusion power of the promotion channel.

Zong Ning said Weibo solves two problems, 1 push, 2 spread the active relay, not the previous passive relay, but there is also a crisis, the relay down let users feel that they are being used to become a stepping stone for others to promote themselves, but no matter how valuable will spread, Zong Ning a passage, Let us see the future of the microblogging crisis.

Zhu Weikun talked about how to stand on Weibo, how to combine Weibo with blogging, and he believes that Weibo marketing is more of a crisis pr. And the general Ning is to think that micro-bo transmission is more random, need to grasp the psychology of consumers, improve the content of the forwarding rate, Micro Bo also need creative. Each point of view is colliding, and it also reflects the idea that the fast-forward Comment center has been contending.

On the topic of how to attract high quality users, Tao that the following four reasons are basic:

Cheap. Weibo marketing costs are few, in the previous topic, Yupeng said, V5 push planning two activities themselves spend 2000 less than enough to see the micro-bo cheap marketing, and huge gains.

Second, timeliness. Weibo is a wide range of time-sensitive social tools, compared to QQ, facing the entire Internet users.

Third, accurate, but also a disadvantage. From this point I do not accept this view, in micro-blogging marketing is determined by positioning, not from any angle can be an advantage and disadvantage, and micro-Bo can play a role in the first place is to let more accurate users know.

How to plan a microblogging event marketing, what needs to be prepared, what methods, can you give a successful case description?

Yupeng:

Word-of-mouth, mobilize the participation of the people to the product when the prize sent, supporting activities + Star + products + Prizes + topic, dual 11 marketing double 12 event marketing, the topic first.

By kicking:

Do any event need to draw out, a kind of occasion, two kinds of hype, attract people to pay attention to the controversy, to user demand-oriented, and the need for the people and, to us in detail on the "chastity goddess" planning ideas and processes.

Dingdao Division:

After analyzing the fast-track theory and the things behind the online salon, he says that choosing a platform and teamwork is the importance of achievement planning.

Sina Weibo and Tencent Weibo are constantly deepening the marketing model, but this kind of marketing model in the future will cause marketing to the enterprise marketing, always prefer to do microblogging marketing has a sense of crisis, from this point many successful and failure cases are enough to see, and Zhu Weikun that micro-bo marketing needs to build: Positioning touch Forwarding, Whether in micro-blogging activities, let netizens see the benefits of interaction.

Zehou that Sina, Tencent is a micro-blogging forest builders, in order to get the above contacts and attention, first in all aspects need to do a solid interaction, momentum, and Yupeng put forward to be good at using micro-blogging tools to assist, the presence of every netizen can see this case, in a full four or five hours of communication, Tencent Weibo then share the emotional psychology of the activity again set off the climax, has continued to the early morning, netizens are reluctant to stay in the fast way online salon official YY channel.

It is reported that the salon by the speed of the Review center hosted by the partner Tencent Weibo, more play crooked, the most technology, news and pleasure, the network leader, ADMIN5 Webmaster network, webmaster Home, Silicon Valley power, 28 push, lazy interconnection, Lin Xi Pavilion and other media support.

Brief introduction of Quick path Online salon

The Fast way online salon is an online salon based on YY, launched by the fast-transit network, held on channel 80153 58 per week. Each issue of the launch of an Internet hotspot topic discussion, by the industry veteran and netizens to interact with each period of the salon News records will be in the speed network, such as a number of cooperative media release.

Fast Path Online Salon team members

Initiation/Planning: Dingdao Division

Organization/Outreach: Tao Team

admin: Zhu Weikun, Wang Liyang, etc.

Audio/Text finishing: Mo, Wang Jiwei, etc.

Partners: Tencent Weibo, more play crooked, the most technology, and news, meet, network leader, ADMIN5 Webmaster network, webmaster Home, Silicon Valley power, 28 push, lazy interconnection, Lin Xi Pavilion and so on.

Welcome more Internet enthusiasts to join the fast-path salon team.

Note: This article by the fast Way online Salon news manager Mo Shi trillion based on the on-site recording of the views of the integration and comments, want to know more comprehensive salon process, please download the recording. Welcome to this lecture official micro-blog: http://weibo.com/u/2316326617, on the Fast way column lectures have any good suggestions and views welcome to put forward, our development can not be separated from your support.