Yupeng, Vice general manager of Yan Huang Network: The way of microblog operation

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ADMIN5 Webmaster Network April 10 News, 2011 Chongqing Hotline Internet Webmaster Conference April 9 in Chongqing Science and Technology Museum held, the conference by the Chongqing Hotline, Chongqing web site Alliance, laggards Forum, discusz! community, Baidu Entrepreneur Club jointly hosted, Chongqing Slip contractor, Chongqing Science and Technology Museum, Pig eight ring net, Online liberation of the monument and other assistance, from more than 800 webmaster and guests from all over the country attended the conference, the following is the Vice general manager of Yan Huang Yupeng's wonderful speech.

Good afternoon, friends, first of all, I do a survey, the webmaster here Please raise your hand? How many points to raise their hands? How many people have raised their hands on Twitter? Did not open to fill up, I was called Yupeng, net name Old K, first excited, because I was the first time to Chongqing. Thank you very much, I feel the enthusiasm of the people of Chongqing, thank the people of Chongqing. Of course, I did not give me food yesterday, and then I ate it, so I still want to thank him. How many people here feel that Weibo has a promising hand? This is much more than last year's microblogging link, because Weibo is growing fast. I also do not advertise today, to share my experience today, at the same time, I also hope to take you, together to make money, together to promote, thank you.

Let me just say that I am interested in opening Weibo at the same time also want to thank the general Cai, he told us a word, until today very recognized this sentence, I believe that all the webmaster also recognized such words, Webmaster's new opportunity is Weibo, that is, Micro Bo to the webmaster to a new survival opportunity. Why do you say that? Because I deeply felt, stationmaster's survival crisis more and more difficult, although our company to do IPC, but obviously feel the record, the relevant aspects do not give force, but it can be said, open a micro bo do not need to buy space, do not need to buy micro Bo, just to register, so micro Bo is very magical. In the morning of Chongqing television interview, I also in the micro-blog to share actively, in fact, this idea is right, although I do IDC, can recommend webmaster to micro Bo do marketing, backed by a good shade of trees, your profit, your publicity is relying on large enterprises. So give everyone a suggestion, you can consider how to operate? Here are some personal experiences to share.

First of all, I would like to ask everyone here, Micro Bo belongs to not a human beings how many? Raise your hand? I see there is a certain amount of data, I want to tell you that I have a concept, my first idea is, as a webmaster, first, unless you are very well-known webmaster, like Cai, Pang is always very top-notch, he spoke a lot of people back, If this is not the case, you can recommend opening number 2nd, the number one can express mood to do the log, number two can be subdivided to do characteristics. Our V5 push has a very good idea that allows the platform to grow fast. That is to say, what you need to do is not to tweet, but to build relationships, which means that when I do Weibo I know people from all walks of life. We webmaster not to consider how much money from Weibo? Of course money, I tell you, I have a brother, 92 years one months tens of thousands of dollars, through Weibo. There are other things not to say, first of all, through Weibo to give you a concept, you have to build relationships, through Weibo to find this circle. I have a concept, such as old FA a news, old Guo's fans have seen, then I turn old Guo's, my fans will pay attention to old Guo's things, will pay attention to old Guo's things. In fact, Micro Bo is very powerful, in this point, it's very very wide spread, so say, I give you a concept, why V5 push so short time to develop so fast? is to push each other to turn. This is not to say that we have to do this thing, as if the marketing of things, not the case, but our microblog to get more people's attention. So last year in Dongguan annual meeting to put forward a concept, fans are floating clouds, the real most power is what? Relay Force. Many people send out, many of them are stars, 1 million or 2 million listeners, the relay force is only 100 to 200, but I tell you that we have a group of 100 like V5 push, all Internet enthusiasts and students, maybe tens of thousands of, and every relay is thousands of, which proves that this is not to say that the more listeners, The higher the relay force, and what is your content in fact? So, I give you the second idea, you want to improve your broadcast power, of course, I have a suggestion, we do micro Bo must seize their position, what is the concept of positioning? What kind of microblogging do you want to be? If it's personal, it's not discussed. I give you some suggestions, we can not only Tencent Weibo, NetEase Micro Bo, may be some stationmaster very repel this thing, also some people to V5 push to have a question, but tell everybody, this thing really is actually has the dissemination force, the cold joke Select, but is the cold joke. I tell you, webmaster do Weibo has the biggest advantage, I just received interviews in Chongqing, said a word, stationmaster the biggest advantage is insist. This is very recognized, I think this is the biggest and strongest spirit webmaster, today there are so many webmaster here to share, exchange, share, this is our webmaster the greatest spirit, for our own applause, thank you.

First of all, Micro bo do good people do not have a website, but do not mark him before is not a webmaster, take cold jokes, but also one of our customers, he used to have a website, this site is what to do? is to make jokes on the website, through the jokes on Sina Weibo, there is a concept, preconceived, In all micro-blogging operations, are very recognized, must be preconceived. Just beginning to play Sina Weibo people, as long as the characteristics of micro-blog all up, regardless of the constellation or other aspects, including Tencent Weibo V5 push, many are hundreds of thousands of of the audience, this is a preconceived, we now friends do not prejudge what to do? I'm telling you, look for niche areas, those hot don't touch, For example, the recent look at Sina Weibo is very prosperous, can find other interesting things? In fact, not with everyone rob that piece, and to do a thing. In addition to webmaster a thought, I tell you, whether it is Sina Weibo, Tencent Micro Bo or Sohu Weibo, in fact, Micro Bo as a marketing platform can do the continuous flow chain. I share with you, Guo often share blog posts in Weibo, Weibo brings a lot of traffic to the blog, then through the understanding of the blog, and then back to the micro-blog, in fact, the flow of webmaster, but increased by one times, we understand from Tencent Weibo data for 230%, this is the official data out. So this is the webmaster do not do webmaster advantages.

The second webmaster can do soft marketing, we see a lot of webmaster words, webmaster very smart Ah, very hard, really have ideas, for example, in a very interesting picture with your site, for example, to do constellation category, it can be the constellation of Micro Bo do well, but also have the constellation of the site. As a webmaster, just talk about marketing, we choose a hot topic, you see today Weibo which one is hot, such as salt, you can choose salt to do some jokes, do some quotations, then his topic is very hot, including classical quotations, people quotes these things. In addition to seizing the time period, we found that many microblogging operators seize the time period, I share with you, is the peak of micro-blogging, in the morning 7-8 o ' clock, 8-9 o ' clock time, the afternoon at 3-4 o ' clock time, and the Night 7-8 o ' clock time to send micro Bo is very good, and now there are a lot of specialized marketing tools, Including the timer of things to do marketing advertising, it is true that this thing is very attention to micro-blog marketing.

Grass-roots platforms in less than 9 months now there are more than 7 million of topics, our banner at the door, can see the banner is passed from Beijing, passing generation. We have V5 process activities, and V5 blessings, this is our paper things, this platform is completely public welfare, as long as push V5 push can be on this platform. This is our introduction to the V5, and then, this is done some of the deeds, including the red Net has been reported. This is the event initiation ceremony, including sister Furong other star participation, and then back. So far, the broadcast is about nearly tens of millions of of the total broadcasting power. Finally do not say, because the time relationship, welcome everyone to communicate with me, my micro-bo boycott is Yupeng, we can communicate together. Finally, I believe that the webmaster can use this product of Micro Bo Good, and then Micro Bo application is also very good, Cai always said no longer said, thank you.