Yurun: Brand under the moral mark

Yurun from the beginning of the establishment of the very focus on brand building, although said "wine is not afraid of alley deep", but the bouquet needs people to praise, the brand can cast the brilliance of the enterprise. Brand is a key condition for the survival of an enterprise, if there is no brand, the survival of enterprises is impossible to talk about. Yurun set up at the beginning, put forward the "food industry is the moral industry" concept, to their own brand has played a deep "moral" branding. In order to maintain the moral image of their brand, rain-run strict food safety, food safety management meticulous, from the pigs into the factory to the People's table, rain-run plexus do not miss every part of the impact of food safety, the use of High-tech technology and advanced testing equipment to ensure product quality and food safety. At the same time, Yurun in doing a good job at the same time, do not forget their own as a corporate citizen's social responsibility, in their own development and growth at the same time, to social development responsibility, adhere to the industry to feed agriculture. At present, Yurun has been in the country 30 provinces and municipalities to invest in construction plants, many of them in the "old, small, edge, poor" area. Yurun every investment, will improve the local agricultural industrialization services, enhance employment, promote income, drive local economic development. Yurun focus on the implementation of the "millions project", in order to cycle every 3-5 years, the construction of 100 agricultural industrialization base, covering the country 1000 townships, directly absorb 30,000 migrant workers employment, to support the group's production base and raw material supply region farmers to create more income. It is yurun over the years in the food safety of persistent and social responsibility in practice to cast the rain-run brand moral image, Yurun brand has been playing a deep "moral" brand, Yurun brands are deeply rooted. At present, the group has "rain Run", "Wang Run", "Fu Run", "" Mass Meat Union "four brands, and won a well-known trademarks in China, three Chinese famous brand and a century old, but also has its own brand in Jiangsu province famous brand" snow run "and its own halal brand" Yi Run ".