Yurun: Product innovation and market development

Through product innovation and technological innovation, Yurun's product structure has grown from a single variety to a low temperature meat product, high temperature meat products, fresh meat, frozen food, Chinese traditional meats, baked meats 6 categories, a total of more than 1000 varieties. In addition to product innovation, market development, marketing mode of innovation should also become the agricultural enterprises, especially leading enterprises to develop the focus. Because, the modernized marketing pattern is the agricultural industrialization management important constituent. Through the establishment of good new results, new product transformation mechanism, Yurun has more than 100 innovative varieties each year, has won two "China famous brand products" title, and in the domestic meat and food industry took the lead through the "Five Certification": ISO9001 International Quality System certification, ISO14001 Environmental Management system certification, OHSAS18001 Occupational health and Safety Management system certification, HACCP certification and QS Quality and Safety market access certification, product quality to reach the international advanced level of similar products, in the domestic similar products in a leading position to ensure a higher market share of products. Yurun aimed at the fifth generation of agricultural and sideline products logistics trading platform, layout of Nanjing, Xi ' An, Tianjin, Shenyang, Chengdu, Wuhan, Changchun, more than 20 logistics hub cities, to create a display exhibition, trading auctions, cold chain logistics, warehousing, processing and distribution, testing and other multi-functional integrated global Procurement Center, the implementation of "base direct supply, Factory outlets, terminal distribution, electronic settlement "new model, creating a new platform for the production of Chinese agricultural products, so as to build a modern circulation system of agricultural and sideline products." At present, Yurun Group's agricultural and sideline products logistics has been in the forefront of the industry. The current Yurun has formed a sound industrial structure, namely: the front-end development of modern aquaculture, the middle end to enhance value-added processing industry, the back end of the development of modern agricultural products logistics and bio-pharmaceutical industry, forming one or two, three production of scientific combination, to achieve the transformation from labor-intensive enterprises to agricultural science and technology enterprises, Truly through the perfect development model to ensure food safety.