YY actively try to buy, but not really beautiful

Guide: From the industrial point of view, two acquisition is yy from the construction of a very positive attempt: through capital means to fill channels, brands and teachers of the short board. But from the point of view of news dissemination, yy this time to do is really not beautiful enough.

Last week, the education industry's most important event, no more than yy two shots: Monday acquisition of the Zheng team, Thursday announced the acquisition of global school.

From the industrial point of view, two acquisitions is yy since the construction of a very positive attempt: through capital means to fill channels, brands and teachers of the short board. But from the point of view of news dissemination, yy this time to do is really not beautiful enough.

One, Zheng years into the 千万3亿 acquisition, global schools but only 120 million?

December 8, 100 education announced the acquisition of Zheng team, and set up 100 schools. A number of media reports are full of "300 million" of the transaction amount.

In terms of wording, all 300 million dollars are "the source said." Although there is no conclusive evidence to judge the source as YY internal staff, but from the Internet company acquisition of news dissemination of the common "hearsay acquisition-disclosure-official confirmed" operation process (sometimes there will be a few smoke bombs, mixed with some other true and false acquisition information confusing, such as learning?) Look, the amount is not a figment of the imagination, at least the official has never denied it.

300 million! The unknown truth of the masses can only exclaim too tyrants, of course, many people also point of doubt: Zheng Team annual income tens of millions of years, broken toe of the city dream rate can not reach this number.

If 300 million is yy planned spread of the explosion point, two days after the relentless face of their own-brand stronger, annual income billion level of global schools, the price is only 120 million, at least to show that yy is not a bad money of the gold, Zheng strong 300 million, also can only hehe.

Although the financing/acquisition of water has become a trend, but the amount of small to do not need to announce the disclosure (note: To achieve a certain amount of listed companies mandatory disclosure), and know that two days after the announcement, still advocating this obviously wrong board of 300 million, is your wrong?

Two: The same nature of event marketing, the interval of two days?

Acquisition Zheng strong surplus heat has not dispersed, two days yy that announced the acquisition of global schools. YY hope that through the combination of boxing to the education industry to a final. But don't forget, in the process of information dissemination, the value of coordination of information in different dimensions is much larger than that of similar information. Paper media, such as the depth of the contents of the carrier has not had time to Zheng events brewing, fermentation, attention was immediately attracted by the global net, wasted this set of "cock silk" reverse the good material.

The capital level information, should and product, data, function and so on coordinated release, through the public opinion attention for the latter brings certain exposure, realizes the true dissemination value. Pure speculation of capital, and in a very short period of continuous operation, is not a wise choice.

Three: Jesheng strong, you do a negative plan?

These days, you can see in addition to the acquisition of Zheng, Global school outside, the circle is very important about YY news is, operating yy channel for many years of your education to quit and do it on their own, and occurred in the announcement of the acquisition Zheng strong the next day.

For a long time, YY has been playing the role of the platform, in such a relaxed ecology, a large number of institutions, teachers self-sufficient, peaceful. But the acquisition of Zheng team, means that the official use of power to squeeze the platform of the other IELTS team's living space, to "retail investors" bring great psychological pressure. In addition to your study, other individual teachers have the same concern.

This situation, also occurred in the early investment after Xing Shuai, yy education in the IT training field.

The accumulation of these negative emotions may make the whole marketing naught. Then ask yy in the wide spread before, whether in the interior to do the corresponding soothing work, there is no corresponding negative emergency plan?

Two days, and haven't seen any action.

Finally, if it is a traditional education company, the dissemination of rough some extenuating circumstances, after all, no experience. As an entertainment start, good marketing internet companies, should know that the revolution is not a dinner, public opinion is not a weak text so simple?