YY Cao Jin play live industry chaos: only know how to burn money does not understand the model

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Sina Science and technology news two months ago, the 1 billion-dollar acquisition of YouTube game broadcast site Twitch, the matter again to the domestic internet has played a exemplary role, a group of capital market gold owners began to find a team to the model "Copy to China." YY Vice President Cao Jin pointed out that the current game broadcast market has been a disorderly appearance, many participants are blindly burning money, but the game live in this industry can not be done by burning money.

Twitch is a live video game platform where users can watch their favorite games live on PCs, Xbox, and PS4. Twitch current income acquisition methods are mainly 2 kinds: VIP members and advertising. Advertising part, the current Twitch and the host is divided between the system, live gap between the advertising revenue will be part of the live broadcast; At the same time, because the platform's influence is already big enough, Twitch currently and many game tournament organizers will also get a certain amount of advertising revenue.

Cao Jin thinks, domestic this kind of pure imitation twitch mode will be more difficult, advertisement sells money hard to support. "YouTube users average online time is 2 hours, yy game Live platform currently users online about 117 minutes, about two hours." In view of this, the user time is very long, coupled with the size of China's population, once found in a cycle of economic agents, such an ecological will be rapid development, the previous purely advertising mode is not enough to support such a large plate. ”

At the same time, he pointed out that it is not the same as the video competition, it does not rely on the purchase of copyrights, support flow, financing, acquisition of this cycle, so the current by burning money to hit the right of the path is not feasible. Moreover, the video does not find a good enough to cycle the business model, so by this way at home certainly more difficult to become a healthy industry.

Cao Jin said that the game live subdivided into an independent industry is unlikely, but should gradually subdivide a game live market. According to the data, 8 of YouTube's top 20 hosts include the first game-related video and 6 are entertainment videos, so you can see that the video and the live user base are great.

"The game is actually a sitting in the electric competition industry, it is possible to change the whole business model of the competition industry," Cao Jin said, before 1.5 yy has begun to layout the game live, now from the data to see the market is very healthy. He revealed that YY live platform more active users of 45 million, of which the mobile phone end month active users more than 10 million, daily average users for 117 minutes. Cao Jin said, from the whole market, YY live data is currently all other live products of the total data.

Previous news shows that, as the domestic game host officially launched near, Microsoft, Sony is in the domestic market products, looking for its game in the Twitch Service alternatives. And according to Cao Jin revealed that YY will be on the line in August a live game of new products, just card in the game before the launch of the host this time. In this respect, he said, Yy's game live products are with a game host manufacturers to remove, but currently can not disclose more information. (Ivan)