YY exerting the game live platform, can become the Chinese version of the "Twitch"?

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Since the beginning of this year, the major events of the electric competition industry, the first is the 14-year history of the WCG officially announced the curtain. The second is that Google and TWITCH10 billion-dollar acquisitions appear to be officially awaiting official propaganda. Last Newbee's trip to Seattle, the 5 million-dollar TI4 title bonus, is the most impressive.

Compared with a few years ago, the basic WCG for the Single display window of the electric competition industry, now the electric competition is ushered in its best time, whether it is the level of capital or players, have been the Great Leap forward development, in this node, YY announced August will be the next entertainment, education, the third platform-type business-game Live platform.

In the outside world, yy this time to choose to open up the third main line of business and the overall trend of the industry, YY is the homeopathy, to do the Tuyere pig, but I think yy do so, at least there are several other elements.

First, the target audience is highly consistent.

First of all, yy development of the beginning, is the Game Voice platform, the first wave of users should be imported from the Warcraft user, I remember the clearest is, that time the competitor has Sina's UT, tmspeak, ispeak and so on, But gradually yy with free to kill tmspeak this need to charge the imported products, to technology killed Sina ut and so on.

And even now YY is defined as online entertainment company, we see that his game revenue can achieve Xxxx,yy game income is mainly the transport platform, this piece is stable, but to tell the truth, the growth of the income of this son is also visible ceiling.

So how does this part of the user stay? In addition to the Game Voice tools, Yy thought is the game live to enhance the user's active degree, in order to open up an internal cycle.

Second, even users of online entertainment, although this part of the user will not be all converted, but their match with the game is very high, they are at least in these areas is very consistent: cock Silk user attributes, male majority, 28 law and so on, this is why YY's transformation of online entertainment can be so successful reasons, This time it was just a repeat of the same.

Second, the Twitch 1 billion Dollars "Temptation"

This is the most important reason for me, compared to the first reason and the third reason I am going to say next.

YY Game Live platform set up already 1.5, this time take out said to prepare vigorously, Twitch 1 billion dollars temptation is certainly helped push a.

Twitch now has a bonus of 50 million users, according to a new data show, twitch traffic in the United States ranked 4th, more than Hulu, Facebook and other well-known sites.

Its business model is simple, subscribe + ads, host split, game development company and game release company like Twitch, because they feel that the site is a very good platform, can easily and their fans directly interact.

But does the Twitch model work in China?

First of all, Twitch is the user to actively upload, using software to broadcast their own game live screen upload to twitch, while the domestic is mainly well-known players, this part of the cost is very large.

Second, twitch bandwidth costs in the United States, there have been reports, basically negligible, "Twitch built the computer room and the state of the fiber, while in the states and municipalities, access to at&t these carriers are free, in the United States if you have a large number of content, telecommunications operators are very willing to open access to bandwidth , because users will pay more broadband packages for video, and the content and telecoms providers are here to stay. ”

But in China, the cost of bandwidth is huge.

YY Executive Vice President Cao Jin said, "Now the game live a bit like early video, burn money, buy content, buy races, buy War team, rely on media, advertising money, but not so long." ”

That is to say, twitch opportunity everyone saw, but so far no one can twitch localization, YY will do, I do not know, may have to wait until the August product officially online.

Third, game consoles are coming into China

Twitch platform is multi-platform, Xbox, PS These two big platform is the important main part, one data is when the Xbox One that carries Twitch streaming media game video service is listed, only after the release of the week time, The number of game podcasts on the Twitch site has risen 22%.

PS, Xbox's game natural contain athletics attribute is the main reason that is popular in Twitch.

And these two game consoles, of which the Xbox has been determined to enter China in September, Jingdong, Cat, Suning and other electric manufacturers have begun to preheat, PS is also determined to cooperate with the Oriental Pearl.

There are a number of decisive factors in the game's entry into China market, but it is certain that the industry chain has seen opportunities in the downstream.

Microsoft and Sony are also actively promoting the development of this thing in China.

Four, the attribute of YY is the broker

This is what I said earlier, YY platform properties have become, then you can extend a lot of fun things, Yy chose to "broker" as the core to carry out.

From online Entertainment to online education, we can see an obvious trend that YY has become the biggest brokerage firm, signing artists or teachers, wrapping them, and sharing benefits with them.

This time the game broadcast business, certainly will also with this core to unfold.

China's electric competition industry is still very elementary

In the previous time board Deng and YY CEO Lee Colling Dialogue, Lee Colling that, "China has not really the electric competition industry, YY video of the game live, I think it is the largest ever attempt, can be successful, I think we should look again." ”

Lee Colling words can be said to China's entire electric competition industry so many years of development of a total negation, from a point of view, this sentence is wrong, because after all, last year IG, this year's Newbee, and then to the sky, and so on, China's electric competition history has a lot of players to bring pride to the top players.

But from the perspective of the overall situation, Lee Colling's total denial is correct, the entire electric competition of the industrial chain, the training of players, etc., are inadequate, not with the Korean power competing power, compared with some countries in Europe and the United States are more vulnerable.

One of the simplest examples is that most of the previous competition's income is to play, get bonuses, but the domestic league is scarce tight, and the amount of bonus is not high, so you can often see professional players appear in the Internet bar ribbon such activities.

Another example, the current electric competition industry, commentary, host, through the opening of Taobao store way, than the players earn more money, resulting in a lot of players directly want to do the commentary, this is very abnormal.

Again, the professional career is very short, this is a bowl of young rice, retired after the basic choice to become a commentary, but after all, the industry needs fewer people, and in other directions, occasionally there will be one or two of good development, but more is lost in the crowd, may even future life are problematic.

It is true that there are still big problems with the electric competition industry.

This year, although the domestic competitions gradually increased, and such as TI4 such a game can be a total bonus to get 10 million dollars, the situation is improving, but to tell the truth, far from passing, the professionalism of the electric competition is still a small number of people exclusive.