YY Music profit model controversy: suspected infringement of copyright is questioned

Last year just launched a profit of more than 50 million yuan, the first half of this year's income will be nearly billion, YY music performance, not only in its overall profit ratio in the sudden rise to the second largest income, and in the entire music market facing piracy attack and repeatedly "rout" of the background, become the industry highlights. However, in the outside of the beautiful performance of YY music acclaim at the same time, there are also industry people calmly pointed out that YY music may be suspected of infringing the copyright of music producers, the profit model exists risk.　　This question, in YY company to seek the crisis of listing, become particularly sensitive.　　Half a year of revenue over 90,000,010 months 15th night, YY voice of the parent company-gathered time company to the United States Securities and Exchange Commission (SEC) to submit a prospectus, listed on the Nasdaq market, financing 100 million U.S. dollars, the stock code as "YY." The prospectus shows that in the first half of this year, the company net income of 51.1 million U.S. dollars, to achieve a net profit of 3.3 million U.S. dollars, the gathering era of income mainly online games, yy music, other income (member value-added services, etc.) and online advertising.　　In its first half of this year's total income, online gaming accounted for 28.6% of 46.4%,yy music, other income accounted for 9.5%, online advertising accounted for 15.5%. YY in the company's prospectus, YY music performance has become the focus of attention. yy Music is yy chat tool in the music channel, launched last March, mainly provide online live music performance services. Performers can interact with the audience in the form of karaoke, singing contests or video.　　In addition, YY music also provides a wealth of virtual goods, users can pay to buy gifts to the favorite performers. According to the data, YY music was just launched when its revenue accounted for the entire company's operating income of only 13%, now more than online advertising revenue leaped second. And the single from YY music of its own development, growth rate is called "rocket-type". YY Music in the last two quarter revenue reached 9.61 million yuan, the subsequent quarterly results gradually increased to 17.79 million yuan, 25.42 million yuan. The first quarter of this year amounted to 33.76 million yuan, the two quarter climbed to 58.96 million yuan.　　The first half of the revenue reached 92.72 million yuan. In addition, the user's free access to services has also been diluted here, instead of training more paid users.　　Data show that as of September 31 this year, YY music service monthly active users 26.57 million people, of which 355,000 people pay users, the average income of 254 yuan per paid user. Value-added service as the core profit point YY music behind the rapid development speed, is its efficient profit model. In charge, take the value-added service model, those who pay monthly and participate in the VIP Member Service yy voice users can get the privileges of members, including the use of additional video flow of the channel, priority to enter some real-time live performances, VIP members of the exclusive head, ringtones, fonts and expressions and so on. Future YY Voice program to develop more members exclusive rights, to provide better service for members, and then strive to attract more usersJoin the ranks of VIP members. In addition, YY music also provides online live music performance services, these live performances include a variety of ways, including karaoke, singing competitions and song club. YY Music allows users to stay at home can be realized on the Internet K song Exchange or participate in live performances. YY Voice also supports and organizes a number of large online music events, such as fan-line rallies, singers ' meetings, and arranging performances or competitions with singers with different yy voice channels. Today, YY music channel has become a live platform for online music performance, providing a stage for grassroots singers, celebrities and professional performers to perform in real time.　　At the same time, when the user watches the performance, can also by the purchase fictitious kind gives the performer, the performer may then turn these fictitious rose to become the real gold silver, this also becomes the YY profit one kind of source.　　In addition, YY music with the popularity and appeal of channel owners, performers for the benefit of the split, making the plate more and more, while promoting the content of YY music channel programs to improve the platform to enhance the user's appeal. Suspected infringement of music rights is questioned YY music snowball roll The bigger, from the Nasdaq listing only one step away.　　However, some people in the industry said that YY music in this mode of operation is risky. "If YY music allows netizens to open concerts on its platform, singing karaoke works is not original works, but with the use of existing music copyright people's works, resulting in commercial profits, half of the income is to be paid to the music owners." But in fact, many music copyright owners are not aware of their work and have not received any benefits. This is a copyright infringement of the works of music owners.　　"The industry insiders said that the proposed YY music and all music copyright owners or music copyright organizations, such as signing agreements, otherwise this mode of profitability is difficult to continue."　　Beijing Hui Cheng law firm Wang bin also said that if YY music by such a profit model to obtain commercial profits, and the music copyright owners have no agreement, which involves infringement of music copyright owners. Another legal person, who declined to be named, also analyzed if the karaoke on the YY music platform and the songs sung by the grassroots singers are the works of the music copyright owner, and thus profit, in the absence of authorization from the rights holders, then at least violate the interests of three subjects.　　The first is the copyright of the songwriter; The second is the right of the songwriter to give the singer exclusive performance, and the third is to use the original person's audio and video recording in the Netizen's performance, which involves the right of the recording person, also called the recorder right.　　The reporter learned from the relevant industry personage, YY Music, which has been caught in a dispute over infringement, has been working on agreements with music copyright holders, and has also made clear the risks involved in the prospectus, and is working with the regulatory authorities, and the relevant approvals are already underway. Business model can be used for reference also risk in the musical person bells, yy music enriches the form of online music, let the soundLe civilian, conducive to YY music platform to attract popularity, music works will be the spread of a good promotion; in the pay model, but also conducive to the formation of Internet users pay consumption habits, from this point of view, YY music profit model does have its unique advantages. However, the bell said that such a profit model is still in the experimental stage, whether the remaining risk. "YY music so that netizens and grassroots singers in this voice, but did not get the music copyright owner's consent, but not to spend a penny, the platform is a bit unreliable." "Multi-meter music president Shi Jianping said, yy music related to the music copyright is not a difficult thing to solve, as long as through the relevant procedures to obtain copyright, and all kinds of rights and interests to coordinate good relations of interest, this problem in a short period of time can be solved." On the contrary, YY music business model is worth learning from the industry.　　But this model is also faced with the risk of being imitated, pirated, in the long run, YY music after the competition will increase. Shi Jianping that yy music captures the characteristics of modern young people's love of interaction, on this platform, the music is not dead, but alive, we can participate together, vote together to support the performers; In addition, YY music has an innovation, in this platform, no matter what kind of people you are, you can play music freely,　　Many outstanding original works may emerge in the future. Commercial newspaper reporter Wu Cran