YY Voice Lucky

Absrtact: 1987 born Chengdu network singer Echo elder brother, originally is a turn to sing up person, in a short period of time quickly became popular and at the end of July 2012 released the first personal original album "Echo Echo". And let him become a popular singer's dance in such a short time.

1987-born Chengdu Network Singer "Echo elder brother", was originally a man, in a short span of a year quickly became popular and at the end of July 2012 released the first personal original album "Echo Echo."

And let him in such a short period of time to become a popular singer stage, is a voice transfer program--YY Voice. The software has a big face cat icon, it is said to refer to the founder of Lee Colling cartoon head made logo, and the Red Echo elder brother YY Voice also achieved its own.

It is little known that the Internet software, as a communications tool, has evolved into a platform company with social connections as its main link, and is positioned as an interactive platform for entertainment information, currently registering close to 300 million, while the number of online people is close to 10 million.

YY Voice profit model of the construction is purely lucky, and this is also coincide with the Internet's money-making laws.

Borrowing force to accumulate users

2011, the network spread out a section of two of men's funny dialogue, because of the dramatic, humorous, popular netizens sought after. Echo elder brother as one of the protagonist, since then set foot in his yy singer career. Even he didn't think he could be so famous in this online social circle.

Echo elder brother Famous, let YY voice business development department found a seemingly good profit model. According to YY Business Development deputy Director Lie introduced, currently YY voice music entertainment operations as the main business direction, followed by the game operation and education and training operations.

The software, which is originally positioned for game-related online voice services, has become a platform for entertainment and education. This is including YY voice of the company gathered time CEO Lee Colling, including the founding team at first did not expect.

YY Voice first started development in November 2007, just 3 months time, the introduction of the beta, operation to July 2008, the number of users have been close to 100,000, and renamed YY Voice.

At that time the positioning of yy is not so clear now. The most popular game at the time was "World of Warcraft", and Lee Colling felt that the users of the World of Warcraft were able to chat and perhaps find business opportunities. Because Lee Colling once in the relationship of NetEase work, engaged in games to promote the operation of the network will organize more than 8 development experts, using the structure of NetEase bubble developed yy voice.

At that time, a company in Shanghai developed a software called Ifspaeker, which has nearly millions of users. YY Voice team goals are locked beyond this number. After a few months, the goal was achieved, but what then? The founding team still has no clear direction.

Tried to serve game users to make money, but the business model didn't work. However, at that time in the game platform has formed a lot of online Games Guild, these associations often in UC, QQ group communication. YY voice with its not occupy the characteristics of both hands, get the first batch of users.

Relying on a small number of users, lie to seek the cooperation of game operators, the main mode is to help customers import users. "I've looked for almost all the game vendors I've ever looked for." At first when we were talking about cooperation with others, we were ignored by others. After all, the market did not appear on the way, the other side worry more, until 2010 registered operations center, only "perfect online" did the first attempt. Lie told the China Business newspaper reporter, YY voice in 7 days to perfect online "God Demon Continent" successfully entered nearly million users. Since then in the industry to establish a reputation, after the business more mature. Plus YY game Information module to do earlier, the user experience is good, quickly online number to achieve double.

YY Voice Smart Place is the launch of the Product Privilege Center, its platform as game users to obtain a variety of virtual privileges platform, and through a variety of incentives to encourage users to increase online time, to use this binding user.

"Including with the perfect cooperation, most manufacturers see the first half-I introduced him to the user, in fact, he also introduced me to the user, everyone to import users." I output a user, will bring back more than two users, so I will draw the user to come. Lie told reporters, every time with the customer cooperation, in the output of the user, but also customers "roll" to their own platform, this snowball effect, so that YY user number increased rapidly.

Making money from the business model of the game

When you have users, you naturally earn money. It turns out to be true. In yy, there are many manufacturers to do some activities, with 5000~10000-scale activities, the length of two hours, may have to pay 200,000 yuan.

After mastering a large number of users, some talented users, in the YY voice above singing, incredibly popular, they were regarded as idols. YY voice of the operation team found that this is to attract users a good channel.

YY voice on the basis of this business did another development: virtual goods, such as "Flower" "monthly" and so on, and these virtual items are required to pay for the purchase. A popular singer, in its performance program, may receive a lot of flowers, monthly tickets and so on, if received a monthly ticket, the value of 2,500 red diamond, if it is directly in the YY official website for Exchange, you can change to 2.5 yuan.

The huge fans often give these popular singers a considerable benefit, and some singers only Exchange Virtual items monthly income of tens of thousands of yuan. In yy, if you can become a "Super Idol", in addition to a significant increase in income, but also received a variety of game manufacturers invitation to the event.

In addition to selling "Flowers", another way to bring income is member value-added services. yy to the user to introduce a member-level service, buyers can enjoy a variety of privileges in the room, the highest price is "king" service, a monthly 120,000 y-currency (1Y currency exchange 1 yuan), and the lowest "baron" needs a monthly 200Y currency.

YY Virtual Goods Sales and membership services, to the gathering era brought a very rich return. According to its prospectus, the first half of 2012, yy total revenue increased by 173.2%. As of September 31, 2012, YY Music Monthly active users of 26.57 million people, of which 355,000 people pay users, the average income of 254 yuan per paid user. Foreign media commented that: yy voice take some nonexistent flowers to create 30 million of dollars in profits.

"The future will be the music business as the main direction, is currently planning to invite a number of first-line singers to attend activities, YY education and cell phone yy will also increase the strength of development." "Lie said.