Z Fresh Electric Business battlefield: Excellent vegetable network CEO Ding Jingtao

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The following is the best vegetable network CEO Ding Jingtao attended the 118th phase of z Cold chain fresh-electric Shang new battlefield activities of the speech record.

Do fresh electricity business, we have exhausted various methods, there is no way to enhance customer experience, as a fresh electricity supplier is a pre-order, we have no way to ensure product consistency, what is called product consistency? Each time give you the tomato, the quality is similar, a class of tomatoes certainly almost, this is no way to guarantee. The tomatoes we gave you this time are sweet and may be sour next time. Also have a fresh electrical business as a whole network platform, the original price and sell books are the same, are all regions a price, what is the problem? That means the high-end community feels so cheap, can you eat anything? For the low-end community, your things sell so expensive, why don't I go to the vegetable market to buy? Vegetables these problems are different from others,

Therefore, excellent vegetable network marketing is also good, the design promotion development is also very good, made more than 1000 single, later because this experience is not good, the customer gradually lost, we saw this loss speed is still very fast.

Later in 2012 some of our pilot, now called O2O, is the community to integrate online models to develop. This model transformation is starting from this March, the real prophase did a pilot, do about July, July this online pilot perfect, we started exerting force, so far done 15 through train, 25 shops, we entered 40 communities, an average store sales in 3,000 yuan, there is a six-mile, is in Wangjing North, we combine the physical store to do micro-letter. In the west there is a villa area, do online mall, the current online with aerospace ready to open an online mall, is being piloted.

Our development steps, that is, the first offline pilot successfully, the development of a large number of offline stores, and then the line and online together, each community has its own micro-letter, have their own online sales.

Excellent vegetable network To do this thing, the most important link is the customer experience, we now have mobile phones, in fact, the most simple way to buy food is language, now micro-letter support voice calls, such as potatoes, eggplant and radish, as well as Apple, the last time I sent the tomatoes good, later to send this tomato. In this way, we can collect a variety of customer preferences, but also to simplify his program, we can in any situation through this interaction to achieve.

Now the cost of the development of the electric business is very high, we go through the development of the shop, can be rapid development, now 40 offline shop.

Community-based E-commerce, is the community to move together, by the original physical store can have a better experience, this is excellent vegetable network we are doing one thing. Beijing has a lot of pop selling vegetables, a day of sales in 1-2 thousand yuan, for them is very good, excellent vegetable network is whether we can cause some things, so that each store to achieve 6,000 to 10,000 of sales. Such a store competitive or successful ability to be a lot more powerful, we go to the community store and do not choose the exact location, now our 40 stores have a very accurate location, a total of 7,000 communities in Beijing, the five-ring range, including Changping District, about 4,000 communities, these communities we have basically traveled, We have a very good site selection criteria.

For the offline store we actually provide a few integration, including resource integration, service integration and channel integration, channel integration is the Community entity shop, Community Online mall, mobile micro-letter microblogging, call center telephone customer service, we have a variety of experience to enhance customer satisfaction. And one is the experience of the vegetable itself, the experience of the vegetable itself is very difficult to do, vegetables this piece I originally said standardized practice, in fact, standardization is only one piece, how to ensure the consistency of vegetables, this is to do the most important vegetable experience, especially fruit, fruit you like to eat, such as eating grapes, Each person to the grape request is not the same, you eat this grape, how can guarantee its consistency, each time you buy in the excellent vegetable net this grape, the quantity is very big, only then can do. Some people ask us why we have to purchase new goods, not from the base of the purchase, one day sales hundreds of thousands of can not come to the base of the purchase, we can only do some of the base of the purchase of goods, such as the summer watermelon, even to do 3,500 stores, there is no way to do all the products are base to purchase, we are relying on new hair, Then some rely on base stock.

Logistics：

About logistics, logistics is the largest short board, we will be based in Beijing's eight wholesale vegetable market, when you purchase, this shop in the new purchase, we have a new place next to a warehouse, into the goods, from where we turn a circle, carrying the goods back, this is 0 cost. The second of our site are selected in the community, a community has a fence, the final distance from the customer at 100-200 meters, customers from the mention of more than 200 meters, or to the outside to mention, there is no good experience. Through these two self mention can do 0 cost, logistics cost to 0, we have and market and supermarket competitiveness, 200 meters distance can play a customer interception, shopping in the community can be completed, the future of grafting services, the core of things to do vegetables and fruits very good shopping experience.

Data：

This is the C2B model, mainly through large data, so that customers know what to buy, let the store know what to sell, let the base know what to do, a base of dozens of kinds of vegetables, this is not only a waste, there is no large-scale production. In the future, through the collection of some experience data, we can grow the kind of things he is more suitable for and good at. Through the excavation of large data to realize what these three stores buy and what kind.