Zac Visit Webmaster Encyclopedia sharing SEO Practical skills

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Good afternoon, ladies and gentlemen. This interview is going to begin soon, as for the rules of the interview, please allow me to repeat the same old story: in order to conduct the interview in an orderly manner, please do not speak (welcome applause) To avoid interfering with the guests during the interview with the host and guest. The interview will last for a few minutes, we are free to ask questions, please cooperate!

In response to the requirements of webmaster, today I wish to invite to the well-known network marketing expert Zac Guest Webmaster Encyclopedia. We all know that Zac Teacher has a deep research on internet marketing, his blog "SE0 every Day", within a few months to become China's SE0 field is cited most, the most popular industry blog, a lot of articles on the Internet, so, in the next one hours, please Zac teacher to "SE0 every day" For example, share some of the SEO practical skills of dry goods. Now let's have a warm applause to welcome Zac Teacher!

Webmaster Encyclopedia A loss of taste: Interview officially began, first please Zac teacher talk about how to search engine optimization blog?

Zac: First of all suggest a good name, do not call Putian SEO blog, Network Marketing blog, and so on, no one remembers to live, called No association Ah, every day a stick ah what, compare can let people remember, and so become a brand, someone will search for the name of the blog, for example, now search every day a lot of a paste, Search engines will know when looking for specific blogs or websites, and search engines will know where to look for specific blogs or websites. Second, with independent domain name, want to build a good brand, search traffic, do not hold the mentality of playing, do not use a free platform test water, try to try out the inertia and trouble. Third, the URL static or to do, in WordPress very simple, open function on the line, I just a few days ago I blog URL did 301, before doing is not good, but I did not want to deliberately optimize. But old people remind me, as a lot of people look SEO blog, I do not do the basic good, will mislead others, although I have said many times not to learn my blog ... 4th, the classification should be flattened some, that is, the classification more, the main list of blog posts will be a long time a lot of pages, the earlier post page will be pushed to a very far away from the homepage, the main list of blog posts will have a lot of pages, the earlier post page will be pushed to the home very far, my blog seems to classify more than 20 categories ... Then, do not remember the first few, to avoid the tag and the category name duplication, I blog did not write tag, but in fact tags page ranking is often very good, because the correlation is strong, especially in the Gg,tags page ranking is very good, but tag and category name do not repeat, with the classification of SEO technology, When you write tag, do not use SEO technology, otherwise, the category page and tags page for the same keywords, their own competition, I blog did not write tag, one reason is to want different tag, too troublesome, I simply do not write, but there is time for children's shoes, can write. And then, in addition to the original content, this does not say, everyone knows, but also have personality, the so-called personality, can be reflected in different aspects, for example, although it is best to write professional content, but occasionally write personal life is necessary, only occasionally write some assorted even very personal things, to let people remember you this person, for example, My blog on the most is my birthday speech, I scold Taobao posts, as well as my online love story, many people will remember, but most people can not remember what I wrote SEO technology things ... There is also the internal link arrangement, refers to the link in the body of the post, many people asked me, the link to other posts in the post is to do with the software, is not, is artificially added, write posts, encountered related words, they have written before, put a link, they have written what of course are very clear, even the past is also very simple, of course, You can even pay a little attention to that post, for example, the word external link is searched, I also wrote a post, later to write other posts, to that previous post even, until the search "external link" when this post row to the front, and then stop, and then write a post when not to say external links, change to sayBacklinks, linked to the previous another post, probably this meaning, a long time, the SEO a variety of content to write general, you can cover most of the relevant words, people search, always see my post, is not this article is that, anyway always appear. The last complex point, you can try to prohibit the collection of a variety of archived pages, these pages are all copied content, classified reservations, sorted by time is not necessary to include, but this complex point, it will backfire.

Webmaster Encyclopedia A loss of taste: We all know Zac Teacher's "SE0 every day a stick" marketing is very successful, please and we simply say some SEO methods and ranking skills, this is also a lot of webmaster friends have to ask questions.

Zac: Overall, SEO is through keyword research, site content and structure design, page optimization, external link construction, traffic analysis, strategy improvement These steps, small Web site, please pay attention to keyword research, some details can be reference books, I am afraid it is not sure. Here only remind a few, find can transform, someone search, not competitive keyword, is victory, do not torture in the hot words and major stations competition, large sites, pay attention to the structure of the site, improve the rate, included on the big site is not a simple thing.

Webmaster Encyclopedia A loss of taste: Webmaster hard to do a website, but the search engine is sometimes very ruthless to pull your site hair, we all know that the site is K has a lot of reasons, please Zac teacher specifically say what factors? How do we avoid the site being K-off?

Zac:k station, I see most of the site itself, many webmaster like to say that they did not cheat, was K feel wronged, in fact, is self-deception, I have seen a few cry, not a real injustice, was k the main reason is that we all know the keyword accumulation, such as we say write title can be put two times keyword , and some say it can be put three times, strictly speaking, put the best, put two times has often been deliberately put, for SEO and put, the page other places are the same, General Seoer deliberately want to put keywords, there has been accumulation of the trend, the result is, often unconscious between the bottom line, The other most common reason is that there is no unique original content, now the so-called false original too rampant, reproduced in the content of other people's Web site did not get the necessary rankings, do a station group, we talk a lot, envy, but the risk is also obvious, not be caught very good, but the search engine will not be idle, be caught don't complain, As for the real cheating, such as hidden text, there is no need to say, so on the page, I suggest, rather than do enough, do not do, do just the right way to grasp, the standard has changed, it is best to stay away from the bottom line.

Webmaster Encyclopedia A loss of taste: Above Zac Teacher mentioned just be k main or internal reasons, but if they inadvertently offended one of them, and by the search engine punishment, then a previous was down the right K have a page does not have the domain name, then recovered, ranking is also good, but want to change its domain name to do other industry station, May I ask Zac that this is feasible for optimization?

Zac: If really has been restored, and the domain name is relatively old, feasible, the domain name here says old, refers to the amount of more than 4-5 years, refers to more than 4-5 years, a year or two domain name, it is recommended to do with the new domain name, a new beginning is better

Webmaster Encyclopedia A loss of taste: There are many sites like to hang on the window ads, of course, but also in order to earn some living expenses, this is human nature, but the point-bomb code on the search for the weight of the impact not? Will the search engine down the right?

ZAC: The impact on the user experience must be, there are a few people are not seen immediately turn off the search engine, a small amount of nothing, such as one or two, more will have a negative impact,

Webmaster Encyclopedia A loss of taste: the current malicious plug-ins, malicious code is rampant, the site is also sometimes toxic poisoning is inevitable, then the site after the virus has been deleted, how can the site of poisoning how to let the search engine re-indexed, how long can the normal collection?

ZAC: Search engines will be evaluated regularly for two months. No special things to do. Search engines regularly evaluate sites that have virus codes, eliminating the need to do anything special, just wait two months. can also try the GG network management tools can be submitted to the application. Baidu does not seem to have good channels, but is in the beta network management tools. Sometimes the addition of several of the quality of the chain can also speed up the process, and sometimes add a few of the quality of the chain can also accelerate the process

Webmaster Encyclopedia A loss of taste: Micro Bo now so fiery, webmaster are of course also in the active use of this promotion platform, then ask Zac Teacher Weibo content will be included, will be used to calculate the weight, outside the chain?

ZAC: Will be included, will also be calculated weight, but may filter more, the ordinary link calculation is actually filtered, some links are not considered, such as the suspected sale of the link, micro-blog filter should be more stringent, and appear in the micro-Bo also has a relationship, appeared in the micro-Lee Kai-fu Li's microblog is certainly better than the appearance in my good too much, Pay attention to Weibo, SNS is a big direction.

Webmaster Encyclopedia A loss of taste: Site keyword ranking is every webmaster want to upgrade, Zac Teacher you can share with us to improve keyword rankings and Baidu snapshot of the trick?

ZAC: First of all, a single keyword ranking is not so important, in terms of search traffic, a keyword again hot, bring the flow is limited. This refers to commercial keywords. Some social hot words may have a large flow, but the business value is small. First of all, a single keyword ranking is not so important, in terms of search traffic, a keyword again hot, bring the flow is limited. This refers to commercial keywords. Some social hot words may have a large flow, but the business value is small. The page itself can do so much, spell is a link to the keyword anchor text link, there is kung Fu, money, exchange, buy keyword links, the best, the site itself, the internal link also line, just need the number of larger than the chain, but the site itself more than the page, you can control, put a thousands of tens of thousands of are OK, buy links, Don't get caught.

Due to the time of the relationship today's interview is over, thank Zac Teacher can be in busy schedule to visit webmaster Encyclopedia, finally thank you for sharing!

From Webmaster Encyclopedia Forum: http://bbs.zzbaike.com/thread-70210-1-1.html