Zaker Leeson and: Entrepreneurial opportunities more in the vertical field

News and Technology May 7-8th, the fifth session of the Global Mobile Internet Conference (gmic 2013) held in Beijing, its theme is "http://www.aliyun.com/zixun/aggregation/18826.html" > Redefine mobile Interconnection , Gmic 2013 will lead the world to think about the real value of mobile internet and give it a new understanding. At the meeting, Zaker CEO Leeson and was invited to receive the interview of the news technology.

Leeson and said that, from the mobile internet market, the entire stock, including the growth of smartphones is very fast, for practitioners is a good news, users need to have, and the scale will be very large. But on the other hand, with this year's shuffle and adjustment, for some startups the biggest challenge and pressure is often the channel how to do, how to do, now seems to be the cost of increasing.

[VIDEO] Leeson and: Still optimistic about mobile reading field

Leeson and think, from the entire all-inclusive product line, the opportunity to leave the start-up company is getting less and more, especially emerging, just out of the start-up companies more and more difficult, more to stay in some vertical areas, may be its own value, but can not cover the whole network of users of some vertical areas more opportunities, all-inclusive platform is difficult.

The following is a transcript of the interview:

News and science and technology: everyone dispatch friends good! At the 2013 Global Mobile Internet Conference, we are very honored to invite Zaker CEO Leeson and Sir, please Sen and first say hello!

Leeson and: Everyone dispatch friends good! I'm Zaker's Leeson and.

News and Science and technology: Sen and, recently Zaker have any trends to introduce you.

Leeson and: Recently we had a ZAKER3.0 version after our holiday in May. This 3.0 version we have planned for a long time, we zaker in the whole project to speak of the thinking of reading, the beginning is based on the subscription mode in doing. From the end of last year, we began to put the social part on the agenda, and then through the product planning and planning development, until recently launched. 3.0 is our entire strategic focus this year, but also carries a lot of our thinking about mobile reading.

News technology: What do we think of mobile reading, you say this is to join the social elements?

Leeson and: After our two or three years of exploration, we found that the entire mobile reading was categorized into three stages. The first stage is to subscribe to the stage, so that users according to their preferences, choose their favorite media and content to read. In this process will find a problem, user time is more fragmented, we hope that through technology and products to solve and improve his reading efficiency. In this process, personalized subscriptions are actually part of the solution. Another part of the hope that rely on technical algorithms to understand the user's entire preferences and taste, to carry out directional push.

Outside of this we feel that reading monotonous some, users look at their own content, there is no crossover between, we hope that the use of SNS model can let users find friends in what to see, friends like the article. This is equal to enhance his efficiency, equal to have friends to help filter some content, is the improvement of efficiency. The second is to broaden the horizons, everyone's own preferences just stay in his original category, can be seen by friends to read the article, can expand his horizons, to see more and more extensive content, so this is the third phase of our definition, this year will focus on this matter well.

News technology: Zaker is also a relatively new small company, what are the proud of things? Or what is our development?