Zalando AG steady growth slows down

The growth in the Web site of Europe's biggest fashion dealer, Zalando AG, slowed sharply during the holiday season in late 2013 and began to show a decline.

According to comscore, a US internet research firm, Zalando's December visit was only 26.4% higher than the same period in 2012, from 53% in September to less than 40% in October and November.

Zalando AG's weak performance at the end of the year, the largest shareholder controlling the 37% stake in the electricity dealer, the Swedish investment company Investment Kinnevik AB shares in recent days under pressure, since the Friday daily lower, five days a cumulative decline of 16.3%.

The market is looking forward to a 2012-year income of 1.15 billion euros, beyond Asos the same year, 552.9 million pounds to become Europe's largest independent electric company Zalando AG is expected to be listed soon. The Zalando AG, in December last year, changed its organization from a limited liability firm (German 2¥Q Liability Company, abbreviation GmbH) to a private-equity firm used by most German-listed companies (privately German stock Corporation, or AG, has made the market more speculative in its approach to listing.

However, the major shareholder investment Kinnevik AB CEO and Zalando AG, the new chairman of the Board of Directors Mia Brunell Livfors Wednesday suddenly announced the resignation of another development, so that two enterprises are not a small blow, this distance mia brunell Livfors was appointed to lead the Zalando AG board for less than one months. Investment Kinnevik AB (KINVB. ST) executive Chairman, the founder of the company Stenbeck daughter Cristina Stenbeck will take over the role of chairman of Zalando AG.

Zalando AG last October reported a second-quarter sales of 437 million euros, a 70% increase from 257 million euros in the same period in 2012, but a slight slowdown in growth compared with 74% in the first quarter, Zalando AG operations director Rubin Ritter The main reason for the Reuters explanation was that the company had not moved into the new market recently and that the peak sales in the summer of last year had been delayed by weather factors.

In the first half, Zalando AG achieved total sales of € 809 million, an increase of 72% per cent, and € 471 million in the same period in 2012. Zalando AG's ability to maintain a fast-growing trajectory has been closely watched by the market.