Zalora April Fool's Day staged model dress, male model show female skirt push new marketing

April 4 News, Southeast Asian fashion electric dealer Zalora on the April 1 on April Fool's Day staged to model costumes.

On April Fool's Day, Zalora to its users to send a new skirt series of push mail, in this email Zalora took a male model to show the practice of female skirts, trying to be in a new way on April Fool's marketing. Zalora is also very appreciative of the male models that agreed to photograph the women's skirts.

Zalora male model show women's Wear

As Singapore's famous fashion dealer website, Zalora has been trying to do all sorts of novel ways to attract customers. Especially in Japan, Rakuten is also targeting the Singapore online fashion market.

To compete with Rakuten Singapore, Zalora is also trying to expand the impact by showing more internal construction to customers. They also made a special film to showcase Zalora's witty team and corporate culture.

Zalora Team Photos