Zalora opens its first physical shop in Penang, Malaysia, O2O business

Absrtact: January 7 News, Zalora in Penang, Malaysia opened the first physical shop, layout o2o business. Zalora said the entity store will operate from December 15, 2014 until March 13, 2015. learned that, like ordinary clothing stores, in Zalora's line shop

January 7 News, Zalora in Penang, Malaysia opened the first physical shop, layout o2o business. Zalora said the entity store will operate from December 15, 2014 until March 13, 2015.

Know that, like ordinary clothing store, in the Zalora shop, customers can try to wear shop clothes. The difference is that customers can use the shop's tablet computer to get online advice on clothing matching and styling.

In addition, when customers are ready to pay, they can use personal electronic devices to scan barcodes and make quick payments. And the customer buys the product, not takes the commodity directly, but waits for the Zalora to deliver the goods to the customer's own house.

Luca Barberis, head of the Malaysian market in Zalora, said the entity shop in Penang was actually a Zalora flash shop that would be closed after a period of opening. The main purpose of the Flash shop is to improve Zlaora's influence in Penang. He believes that many customers in the first online shopping, will feel uneasy, and Zalora flash shop can let customers in the next single to try to wear clothes and feel the kind of merchandise.

In addition, he noted, Penang is the second largest market in Malaysia except Klang. Zalora is focusing on building a flash shop in the two or three-line city of Malaysia to allow Zalora to penetrate the less influential areas of Malaysia's brands.

"In fact, this is not the first time we opened a flash shop, Zalora has been in Malaysia's Johor Bahru, Johor, Kuching, Sarawak, Kota Kinabalu and other cities have opened a flash shop in Sabah." Luca Barberis said.