November 26--Southeast Asian fashion online retailer Zalora has launched its first bilingual shopping website in Malaysia to provide English and Malay services to online shoppers in Malaysia and Brunei.
In Southeast Asia, Zalora has gained a good reputation in the field of electrical business with fast and convenient service. In order to dominate the Southeast Asian market, Zalora for the needs of local consumers, provide secure online payment, 30-day return policy and delivery of goods and other services.
On line for more than a year, Zalora has been committed to improving consumer shopping experience, in improving logistics services, the introduction of 24-hour distribution project, but also released the iOS and Android version of the app, trying to crawl users from multiple angles. With the improvement of service level, Zalora realizes that the establishment of a bilingual shopping website is very important due to the diversity of consumer groups in Malaysia.
Giulio Xiloyannis, director of marketing and procurement at Zalora Malaysia, said: "Zalora's goal is to provide online shoppers with the simplest and most convenient way to get affordable fashion." To this end, in the language of the website we also want to provide the most suitable way for consumers, the whole shopping process become more relaxed and smooth. ”
He points out that with the new language option, shoppers can choose their familiar language to browse the Web site and get information about more than 600 brands and more than 30,000 products, including clothing, shoes, accessories and beauty products. This will not only enhance the consumer's shopping experience, but also give Zalora a good opportunity to develop a potential market.
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