Zang return to the charm race to stare at Lei Hunt

The millet, which was established in 2010, has now developed into a company with a market value of nearly 23 billion dollars, and the early start of the Charm clan is far from the difference. In the industry's view, the charm and millet are two completely different genes of the company. September 2, this day for the charm of the science and technology is destined for extraordinary significance. On the same day, the charm family in Beijing National Stadium held its new MX4 press conference, this is Zang return to the charm after the first new product launch, means the charm family began to counterattack, the opponent pointed to millet. In fact, on July 22, Millet just in its new product launch released a new generation of products 4 meters, by many hot rice noodles, however, the emergence of the charm of the MX4 to its formation of a fresh threat, the past has been taking the high-end line of the family began to put down their body to the low-end users close, The price of 1799 Yuan seems to herald a price war is about to be kicked off. Zang previously publicly said: "MX4 intends not to make money to sell, we are now to expand the scale of financing, the use of scale to develop Internet services, the use of Internet services to push up the company's shares to shareholders and employees to be rewarded." However, it is not known whether the enchantment can redeem its lost gold for 3 years through this price war. The charm family of heavy marketing chasing Millet This release MX4 mobile phone, the bright spot is quite a lot, but the real arouse exclamation is the price, 1799 yuan. In the industry, MX4 beyond the charm of the introduction of several products, cost-effective quite high. In fact, the charm of the mobile phone quality and technology in the industry, with Zang personal characteristics: professional, low-key. The charm of the family focused on the product, but in the market for half a shot, the charm in the market in the past few years, the voice is weaker. Earlier this year Zang returned to the enchantment and was determined to undertake a reform. The vice president of the charm Group Linan has said to the media, Zang mainly bring three major changes: foreign financing, change the former mainly in the form of their own profit development, the introduction of employee ownership plan, from the family business into a popular company, from the pursuit of small and beautiful into a scale priority. For this reform, the charm family set itself a five-year deadline, the plan for five years to go public. Insiders believe that, for the moment, the charm family beyond the only themselves, from Millet still has a distance. Although the Charm clan also has its own loyal fans, but both in the user size is not an order of magnitude. Second, the two sides in the market share is very far, according to the recent CCTV published domestic mobile phone market share data statistics, millet ranked second after Samsung, in the top seven statistics, did not see the Phantom of the Family. Innovation Workshop investment manager Laixiaoling told reporters: when Millet caught the opportunity to Android, the charm clan is not so decisive to do research and development, and Zang is a very pursuit of product quality and product of the people, he may want to do is to create better products, the market does not pay much attention to, so lost the opportunity for development. This Zang's high-profile return to the market to bring expectations, however, a venture in South China to the charm of the intention of the family to seize the market through price war, the behavior of the mobile phone when the wave of smart phones, millet with a more cost-effective price disruption of the market pattern, but slowly the market pattern precipitation, the charm of the family began to lower prices down, fromThe effect is not as good as it was then. In fact, millet, which was set up 2010 years ago, has now developed into a company with a market value of nearly 23 billion dollars, and the early start of the Charm clan is far from the same. In the industry's view, the charm and millet are two completely different genes of the company. Millet is considered to be an internet company, and the Charm clan is more regarded as a company that makes boutique handsets. From the positioning, millet more know how to integrate resources, play the Internet. This year, the enchantment has tried to make a difference. First of all, in terms of product breadth, the charm group will release four new products in a year, to meet the needs of different users, which changed the previous charm brand coverage is too narrow, mainly focused on the image of the middle-end income users. Second, the charm family began to understand the value of the Internet era Open, the new flyme4.0 system will be open to other brands, more through the software value-added services to gain profits. In addition, the enchantment announced the connect to Meizu strategy, trying to build an intelligent hardware ecosystem. Of course, the most worth mentioning is the former has been criticized for the outside world of the charm of the marketing strategy. Now the enchantment attaches more importance to this piece. The vice president, who is now in charge of the market promotion of the charm, said in her microblog after the launch of the second day of the Phantom Building interactive advertising has been spread across the country, in addition, the day of the release of the charm and MX4 Baidu Index of the heat also soared to 1.64 million, Linan in micro-blog loudly declared: Now the only suspense is, Baidu Index can also flush a 20% or 30%, kill millet. It is understood that online marketing, the Phantom of the President Bai Yongxiang announced that the investment compared to the previous 10 times times the market promotion. The new release, the Charm clan also in the official microblogging, forums and users more than 100 million of the app to send a large number of ads and fan interactive activities, and in the past, the charm of the general group is focused on the forum. However, the charm of the marketing effect of the end, still need to see the final MX4 sales. According to the company's staff statistics, as of September 4, MX4 line online booking + reservation volume has exceeded 3 million units. To join the agency, the expansion of the size of the limited according to know, the charm in the conference announced this year will be opened in the country stores to 1000, and suning cooperation with 300 authorized stores, at the same time in the country's major shopping malls to cooperate 3,000 counters. The expansion of this line of stores will be the Charm clan to expand sales channels of new measures. It is reported that the Phantom of the line and offline sales channels will be 3:7, the current charm online has been with the Beijing-east, the cat has cooperation. The Charm clan staff told the Reporter: The charm clan mainly uses is the sales Province Branch Company + Platform Corporation's operation mode. Provincial platform Company by the agents of the local traditional provincial package of joint venture to establish a common market. However, the distribution model has advantages and disadvantages. According to the above mobile phone dealers: Because the charm has been taken by the line to join the chain of form, the general store only sell the charm family of a brand, although the effective control of products and prices, but not conducive to large-scale expansion. and other brands, such as Step-mastersMachine, the use of distribution mode, can be agents of many brands, relative to the store, this form is conducive to the expansion of the channel scale, on the other hand, the cost of rent is relatively low. The above people further told reporters, in fact, online distribution channels to do the best is millet. He explained: Millet sales income of nearly 70% from the line, but from the line is very few. Millet and Dealers Eschde cooperation, Millet is mainly responsible for product and topic hype, distributors are responsible for offline sales and other work. Millet launched a new product is first through the online topic hype, and then to hunger marketing to consumers to buy, however, a lot of times, only a few people in the online grab, and more will be through the two-tier market, and because of the advance topic is very sufficient, so often the Channel Chamber of Commerce increase sales This mode of millet makes the three parties benefit, of course, the premise is to be the topic of detonation. It is understood that the red rice noodle under the average transaction price of 1099 yuan, although the profit is low, but this kind of hard currency, online two-level market transfer quickly, for the distributor profit is considerable. If the charm of the 1000 stores to combat the size of millet distribution channels of the fierce, but also need more change.