Zank release gay consumer report

Netease Technology News July 17 news, gay service platform Zank today announced that it has won 20 million yuan of round A financing, but the investment agency has not announced. In addition, Zank also released a survey report on the consumption of gay men in China with more than 10 gay organizations in the country. The report shows that gay people are more likely to enjoy consumption, 61% of them choose their cell phones, and more in heterosexual groups Men choose to use Samsung mobile phones.

Zank got the angel financing from Jingwei after it went online in May last year. And this time to get a new round of financing, Zank will be mainly used to expand the team, from 15 to 30 people. As of July 2014, Zank had 5 million total users, 1 million daily active users and 3 million monthly active users.

As of mid-2014, there were 70 million gay people in China, accounting for 5% of the total population. With the increasing acceptance of gay groups in China, the "pink economy", an economic form for gay groups, has also made great strides. In the survey published by Zank, 15,778 valid samples were obtained, of which 59% of gay samples were aged 23 to 28 years, 32% of gay samples had an average monthly income of 3000-5000, and 13% of gay samples came from Students, 11% of gay samples engaged in the Internet industry.

Gay groups prefer to enjoy the consumption

Due to policy reasons, compared with heterosexual groups, gay groups tend not to set up families or establish families later. Therefore, 70% of the community members have never purchased property and the proportion of those who own their own homes only accounts for 19%. The same is true for car purchases, where 84% of gay men never bought cars, but 35% of car buyers have already bought more than 200,000 yuan. This shows that choose to buy a car and have the desire to buy gay groups more biased toward high-end models.

The use of mobile phone brands, gay groups choose the proportion of apples than the heterosexual groups 1 times, while in heterosexual groups, more men chose Samsung, millet, Huawei and other Andrews machine. In the cell phone price range, more than 5,000 yuan models choose comrades is more than 15% of heterosexual men, and the replacement of mobile phones more frequently than heterosexual. Ling chief Zank CEO said that this is mainly because, gay groups through such hot-type consumption, can further transform the pressure of public opinion and life.

Skin care is the favorite sport fitness is the hot consumer

And heterosexual male group basically only use big treasure compared to gay groups apparently more willing to spend time and money on skin care, 56% of the gay community daily use of skin care products, and most of the use of high-end skin care products, such as Goff, Biotherm, Shiseido and many more. In the gay community, the proportion of people who have "plastic surgery" and "who have had plastic surgery" is as high as 45%.

And in sports and fitness programs, gay men favor more relaxed aerobic exercise, including running, cycling, swimming and so on; and men's heterosexuals prefer confrontational strong color ball games, such as basketball football and so on .

The increased recognition of gay groups also contributed to the development of the pink economy. For businesses, the marketing for gay groups will also expand their own consumer groups. (strict