Zappos e-Self service: Look at the map of the discerning help find links

Absrtact: July 30 News, Zappos Another new twist: This Zappos launched a name ask Zappos Electronic self-service. Customers offer pictures of fashionable goods to Zappos, and then they help users find out the details of the product based on the images. Matter

July 30 News, Zappos New tricks: This Zappos launched a "Ask Zappos" electronic self-service. Customers offer pictures of fashionable goods to Zappos, and then they help users find out the details of the product based on the images. Whether the user wants to find the product is Zappos sales of products, "ask Zappos" will give customers answers.

"Ask Zappos" provides this personal assistant service that can help users find the purchase address of the product they want, as well as provide users with several alternative items. Zappos has been testing this feature since June, but only last week to promote the service at Zappos's mobile end.

"Ask Zappos" e-self-service

Industry analysts, this new service approach is Zappos through social and digital media to obtain customers new attempts. Zappos has been known for its customer service, including quick refunds, sending flowers to customers, and even customer service to chat with customers for more than 10 hours, just because customers need someone to talk to.

For Zappos, any employee must put customer service first, and each employee will be trained at the Las Vegas Customer Service Center for one months prior to their entry to ensure that they understand the process of customer services. Zappos's management says it is really difficult to form a good customer service in the network sales.

Ask Zappos is Zappos's attempt to infiltrate customer service into electronic channels, and Zappos's research team began testing new avenues for online shopping in 2010. Now that social-networking shopping is starting to flourish, Zappos has been exploring this area in order to ensure close integration with customers.

Zappos's parent company, Amazon, has also recently launched a fun service where Twitter can add goods to a shopping cart and Facebook allows brand-makers to add "buy" buttons to their social pages.

Market data show that in the first quarter of 2014, the sales of traditional electric dealers increased by 12%, rising 14 consecutive quarters, the fastest growing is the area of clothing and accessories.

Use ask Zappos, the user can through various channels to inquire Zappos staff, can be Instagram released with #askzappos label picture, also can give Zappos send mail and text messages. When Zappos's staff receives the picture, they immediately look for the product, and the output image is screened for feedback to the user.

Senior product manager Adam Goldstein said that the image identification technology of fashionable goods is very high, because the design of a lot of specific materials and products run logo. But designers are very accurate, because they are exposed to a lot of fashionable goods, Zappos with designers to help identify products will save a lot of trouble.

But at present ask Zappos demand is not very much, but at this stage of the inquiry will give feedback on the same day and recommend other products. Zappos gives users a link to a product or even a product link to a competing website, and this is done to make the customer satisfied.