Zebra Media Nuggets Wireless internet: creating a cross Media interactive marketing platform

Zebra Media's China share software registry since its inception in 1999, has been a developer and user interaction between the hub, by the thousands of oak group acquisition, To build a software product as the core of the marketing 1.0 model, so that it becomes the most important software distribution base; 2006 Zebra Network from the Oak Group spin-off independence, gradually evolved to consumer-centered Marketing 2.0 model, but also successfully created a precision marketing (targeted Media) mode, Comprehensive coverage of Internet broadband users; since 2012, zebra and three major operators to reach strategic cooperation, the launch of the Zebra data business, in-depth support operator-level data analysis and mining, plus zebra precision, zebra movement and other common formation of Zebra media, the three business groups constitute a complete network of media industry chain, And the Zebra media also officially into the trans-media integration as the core of the marketing 3.0 times. The press conference, Zebra Media new product Mooker 2.0 new online, this social class reading application has just leapt to the Apple Application store (App Store) News class application list first, the world famous news class applications such as Flipboard, Zaker, Become the national news class application in the landmark. Whether it's iOS or Android, the metaphor of "the Reds are not red" This is also the portrayal of Zebra Media, in a series of popular applications, such as the constellation Master, free time master, installed and so on, these are the zebra media concentrated on the layout, the production of thin fat, when other network media is still exploring the water, Zebra Media has quickly formed a wireless application matrix with tens users. This and zebra accurate, zebra data coverage of the millions of users complement each other, the zebra media has built its own Cross-media empire. According to Zebra Media CEO Zhang Qiqu, this strategic upgrade has completed three major changes: first, from the "technology research and development" to the "Media service type" of the transformation, followed by the "network software products" to the "Wireless application Products" extension; The most important thing is to "network precision marketing" to "cross-media interactive marketing", The new Zebra media still insists on serving end users and advertisers, gradually enriching and perfecting the unique zebra biosphere.