Zebra Network Investigation Group: Card player travel more easily recall old players

In the 2014-year Q2 data report issued by the mainstream channel dealers in China, the card-type hand tour is still the main force of downloading and the leader of the income ratio. In the operational data level, stable new user growth, aurp and so on are card players to travel ahead of other types of hand tour of the huge backing. In addition, the constant return of the old player in the card player tour also provides great support for the continuous heating up of the card player. Of the 627 polls in this issue, 44% of the players said that card player travel is more appealing to older players, which means that many players will be more likely to download and return to a previously played card player after a certain period of time. In this issue of the Zebra Survey Group poll, up to 44% of the hands of the players said they will return to the once played card player tour, compared to the large-scale strategic hand tour of the return rate of 22% (plant vs Zombies, Angry Birds, etc.); the return rate of leisure games is 16%; The regression rate of MMORPG heavy mobile games was only 11%, while the return rate of other categories was less than 7%. The Zebra Network Survey Group believes that the old player's return (regression rate) has become a hand tour life cycle can extend the important factor, the impact on the game's revenue is obvious, especially for card players; on a deeper level, the return of the old players to the hand products in the game market has become a trend, This trend can be interpreted as a fan of the economy, the Zebra Network Survey Group believes that this trend will continue to 2015, and the market may be in the 2015 years around the current game market all the classic theme, play and so on. Zebra Network Investigation Group: Hand Tour "regression rate" survey card player swims in China market still strong Zebra Network Investigation Group poll comments, more than 50% of the players said for card type hand tour is very attached, netizens "small cool" said, like card games that collection, develop the game process, the kind of richer the better, and easy to start, It doesn't take much time. 360 channel June 2014 data from 360, Baidu, when music and other channels of the 2014-year Q2 data show, card licensing RPG leisure is still the 2014 China hand market mainstream products. In the 360 income, download TOP100 list category game ranking, card, role play and leisure games are still the mainstream of the three major game types; in Baidu gamers focus on the list of hot spots, the most players are concerned about the top three games products are still "My name is Mt" (card), "Time Hunter", " Legend of the turret (card synthesis), veteran games continue to hot, on the one hand benefited from its huge and user base, and more importantly, its own products are constantly evolving, and constantly into new elements, new play; While the channel data show that June 2014 card game revenue accounted for 41% of total income, This number was 31% in May and grew by nearly 10%. Card player travel easier to recall old players in this issue of the Zebra Network poll, up to 44% of the hands of the player said will be irregular return card player tour, this proportion in the leisure hand tour is 22%, and heavy hand tourThe regression rate was only 11%. NET friend "Z God" said that the so-called "old game", can be understood as the game itself familiar to the player, but a period of time did not go to play. So if N has not played for a long time, for online games, online is nothing more than aftertaste aftertaste, but more energy to spend or not is a personal problem, but it turns out that there are a lot of friends around. Among them, leisure class update speed is not the first choice; RPG class also do not make a new file to open a story; the last short process card strategy class game may become more old players preferred. Heavy hand travel development faced with difficulties in the 2014 ARPG and other heavy action-type hand tour also has a good performance, in the 360 channel June 2014 data, ARPG and other action games momentum has rushed up, which means that 2013-2014 years of heavy hand-travel user training more mature, The heavy game starts to become the user's demand gradually, "the 2014ARPG year" The goal perhaps can realize. But for the development of heavy hand tour, the distributor also gave another aspect of the interpretation-"no suction, bad conductivity." Referring to the VP Huangnazhi said, to PvP hand tour as an example, due to the level of factors such as restrictions, players are too far away from the time lag may affect the balance of game development, such as large bullying trumpet phenomenon, etc., so this kind of game is faced with the pressure poured into a large number of users. This phenomenon may not appear in casual games, CP or release can be 1.1 of slowly import user volume, but PVP hand swim cannot. Compared to ARPG and other heavy hand travel, card player swim the suction level is very different, standing in the CP, channel or publisher's point of view, perhaps this is card player tour can be easier to recall the old players data base. Of course, the card player's own "fast" leisure design, but also it can again attract old players return to another layer of reason, perhaps this design is more suitable for the actual mobile phone game experience, and the repeated return of the players also confirm the beginning of the tour and the end of the tour, the different development curve. Transplant old IP, maintenance of the old players will become a hand tour market trends It is noteworthy that in this Zebra Network survey Group's vote comments, many "old players" for hand tour show a higher enthusiasm, and look forward to some old games, classic IP can be transplanted to the hands of the tour, netizens Gallimaufry said, Very much looking forward to Pokemon and ranch things such as RPG or develop can be transplanted to the hand, in addition to the "Chinese Paladin" and other classic old game of the hands of the transplant is also full of expectations. In Hand Tour CEO Xiaojian unconsciously, the "old players" has been with the "Nostalgia" IP attachment, began to deeply affect China's hand tour market. Chinese Hand Tour CEO Xiaojian has said that at present, has become the domestic hand tour consumption of the main crowd, China's hand tour in the future will be aimed at this vertical population in the product line to make further adjustments. Around this train of thought, the Chinese hand swims openly with Japan SNK Playmore, Glorious and the Taiwan IGs and so on many IP (game copyright) Copyright party to reach the cooperation, and announced will launch "the Big nauticalTime 5, "Naruto", "Smart Break", "Fist Emperor 97", "true Spirit 2" and "alloy warhead 2", "The Three Kingdoms War and the Wind and the Wind", "West Tour Sout biography" of the same kind of hand tour products. In fact, companies that share the same ideas with the middle hand are no longer in the minority, at present, the domestic hand tour market, the perfect "magic Baby", the extension of the "Beautiful Girl Dream Factory", the palm of the "Stone Age ol" are nostalgic style classic transplant, and even the famous "My name is Mt Online" and "The Legend of the Sword" Its theme is inseparable from the "Warcraft" this classic theme. And all kinds of "age" in more than 10 years of the day diffuse IP (EVA, sea thieves, Naruto and so on) also flocked in 2014, the fact that the 2014 Chinese Hand Tour market is a nostalgic market, all kinds of old players will become the main market consumption, zebra network that this atmosphere will continue to 2015 years.