Zeng Xin: H1 and H2 label layout and usage details

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Hello everyone, today Zeng Xin to Beijing SEO identity for you to talk about H1 and H2 label layout and use. As we all know, for the header tag in the optimization has a certain role, header label in the end how important, how to use, where to use, I am surrounded by these problems, the next I to optimize the header label view.

Let's first understand what the header tag is. Header tags are the tages of six different text sizes in the HTML language for < h1> to < h6> definition header headers. The essence is to present the content structure, there are six kinds, the text from big to small, the weight according to this but reduce. That means h1>h2>h2, and so on. He is also playing in the optimization, presenting a role in the content structure, so that the benefits of the distribution of the Web page the entire structure from the main to the second, the search engine crawl the page will be in this order to crawl index. But we are not H1 to H6 are often used, we often use just H1 to H3,H4 also often use, as a prominent site keyword, of course, you can use bold, but also enough to highlight keywords.

Header tags can be used anywhere, anywhere you feel you can highlight the content of the page. Let us give an example of the homepage of the website. Usually the main page of the site is the name of the site, because the theme of the site is built around the site name. So according to the level of the label, we should take the H1 label to the core content of the website. Of course, there are exceptions, such as a website is a portal site, such as the name of the website is Sina. But we can still apply the idea and define the H1 on the core content. Second, we have to do a certain amount of sun H2, we do not need to add all the columns H2 tags, but also harmless. So where do we add H2 tags?

The core content of the home page has been fixed, leaving navigation, there are some other calls to the column. Site Navigation column has a lot of links to him, and is fixed for a long time, the inevitable weight will not be low, so we can put this opportunity to H2 tags in those are not navigation, but also in the page call on the column. Then it's H3, we'll just have a little arrangement.

For the Website column page also has the inside page, actually also is a truth, in the header label we may take any page of the website as an inside page to do. Let him structure clearly, the content structure can be presented, the idea is the same. Column page We can set the column for H1, because for the column page, the column name is the most core, followed by the column side, we can set for H2, finally is the list of columns, we use H3. The inner page is also the same, the core content with H1, side column can use H2, content connection with H3.

Here is a point to remind everyone, in the label appear keyword is conducive to optimization, but we think process, do not have to appear keyword, lest overflow, and thinking to open the label can be used in any place, for a word, a word, a sentence. Do not confine yourself to a specific location.

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Author information: Zeng Xin blog, the founder of the Valley SEO portal, Zeng Xin SEO has asked the QQ group: 79019744 Welcome everyone to learn questions