Zeng Xuzhong: ZTE's mobile Internet transformation has no retreat

In Zeng Xuzhong, three months after the CEO of ZTE Terminal, ZTE began selling 4G new handsets to the Internet at a weekly rate.

Is the frequency of this product released too fast? ZTE Mobile phone this year in the smartphone market how to achieve 4G products and internet platform "linkage"? ZTE Mobile Phone executive Vice President Zeng Xuzhong, Jingdong Group senior Vice President Wang Lisong, ZTE Power business President Huanghuiying recently with the author of this dialogue.

New release frequency too fast?

Zeng Xuzhong said, when he took office, learned that ZTE's 2013-year product system chaos, such as only the operator customized models on up to 176, resulting in a single shipment is not high, gross margin too small, the focus of distraction and so on. After in-depth reflection with the mobile phone team, decided to cut off more than half the number of models in 2014, the goal of each new product to achieve more than million shipments.

ZTE Mobile phone from April 1 to 16th launched 1699 Yuan "secret", 799 Yuan "V5", 1399 Yuan "star One" three 4G new mobile phone. Zeng Xuzhong explained that he took office after the ZTE mobile phone product system has done a new comb, the upcoming listing of new products in accordance with the characteristics of the Internet product redesign and improvement, which requires a time lag. ZTE Mobile phone Quarter is the adjustment period, in fact, the new product is not much, two quarter domestic 4G mobile phone market began to explode, ZTE's mobile phone system in straighten out, must seize this time point, this is April looks "Zhou have new" reason.

Zeng Xuzhong further explained that ZTE mobile phones in the first half of this year 4G key models are launched in April of the three products, from the pricing system can also be seen under the target of 1000 yuan, 1000-1500 yuan, 1500-2000 yuan three price range, which is the future focus of ZTE mobile phone layout.

ZTE's mobile internet has no turning back

2014 was Zeng Xuzhong defined as ZTE Mobile to the Internet in the year of transition. ZTE Mobile phones released in April this year three of new products are for the electric platform in advance sales two months later, access to operators and traditional open channels.

And in the choice of electric business channel, ZTE Mobile phone selected Jingdong and cat as the main Internet sales platform. Which priced 1699 Yuan "secret" has been the days of cat underwriting 500,000 units, the target sales of 1 million units. 799 Yuan "V5" target global sales of 10 million units, Jingdong Mall target sales of 2 million units. Priced 1399 Yuan "star One" target sales of 5 million units, of which the number of electric sales 2 million units.

Wang Lisong, senior vice president of Jingdong Group, said according to the Beijing-east of the user's purchase behavior of large data analysis, nearly a year, within 1000 yuan price segment domestic mobile phone brands accounted for the highest, 1000-2000 yuan price segment domestic brand sales ratio to upgrade quickly; and then 2000-3000 Yuan Price international brand share has begun to decline , showing that domestic mobile phone brands from 2013-2014 onwards to the high-end collective transformation, and consumer recognition. However, Wang Lisong also said that at more than 3000 yuan price, is still the international mobile phone brand accounted for the main, indicating that domestic mobile phone brands still need to work hard.

In cooperation with ZTE Mobile phones, Wang Lisong said that the Beijing-east and ZTE 2014 is a full range of strategic cooperation, the two sides signed a 3.5 billion-yuan cooperation agreement this January, including Jingdong Mall in the sale of ZTE and Nubia mobile phones, also including ZTE for the Beijing-east to provide mobile resale business core support system construction and support services, and will collaborate to launch the internet characteristics of mobile communications services. Judging from the effectiveness of the cooperation between the two sides, it is expected that the amount of cooperation will exceed 3.5 billion yuan this year.

ZTE's president Huanghuiying said that, in addition to the Beijing-east and the two-day cat platform, ZTE will also exert its own electric business platform this year, as well as "micro-products", such as mobile based on the Consumer-to-consumer platform, estimated sales accounted for more than 10% of total shipments of electricity dealers.

Zeng Xuzhong to the author revealed that this September, ZTE will also launch a 4G blockbuster new products, but also their "new post" completely in accordance with the needs of Internet users and experience to create a brand-new mobile phone product, ZTE Mobile phone in the transition to the Internet there is no way to go back.