Zengxiangqing: The core competitiveness of network marketing is creativity

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Whether it is online marketing or offline activities, marketing is the struggle for eyeballs and brain activity.

For the eyeball, the first time to arouse the attention of consumers, attract them to pay attention to this information, in order to carry out the next competition for the brain, hypnosis marketing, guide consumers step-by-Step according to our prompts voluntarily go down, until the successful purchase of products. Enterprise website promotion Time especially should pay attention to.

To achieve the above two steps, we need a very "attractive" creative premise. In the current era of information explosion, to attract the attention of users, you have to do different than others, and other people's ideas are different.

Zengxiangqing before the QQ mass mail received in the computer at the bottom right corner when you see the title is advertising class, will be conveniently deleted. But Zengxiangqing recently found that the email title was very creative and had to open all the emails and read the ads. such as received the title "Your password is stolen, please change the password immediately", "Your Taobao also has a sum of unpaid, please pay as soon as possible", "Your password has been found, please start to make money." When the title appears in the lower right corner of the computer when prompted, about your own interests, there is a very strange, I what password stolen? When did I buy something from Taobao? When did I find the code? So, similar to these headline mail people will usually point to see. It caught people's attention to their own interests, curiosity of psychology. This is also a big headline idea. No matter how many times this mail, as long as not too frequent, see the prompt people will still "recruit", because of their own interests, do not look at the psychological always feel uneasy. Such advertising success rate is very high.

Here is an example, quoted from Zac's book "Network Marketing actual password", which is also a good network marketing creative.

An online shop sellers in order to attract eyeballs and shoot mosquitoes, shop clicks quickly increased, the seller's product description concise and interesting, creative full: mosquito corpse, 6 yuan A, ordinary home mosquito, really hand-killed.

The interactive text of the seller and the Netizen is also very interesting. Such：

Are with the dozen with the hair, the randomness is very strong, does not divide the male mother, does not guarantee the integrity.

Some people ask: all a price, get the big is not earned? Sellers Answer: Pure natural products, no man-made factors, of course, there are large and small.

Someone asked: Can you give me two of the same size? I'm going to do a stud. Answer: Expensive is different in each size.

Some people ask: how can you guarantee that you killed yourself? Answer: My family is just me, I want to find someone to pay the labor costs.

Obviously, this is a pure creative stuff, the product is no real value, but the attention and topic, but is true. Such classic ideas on the internet, such as a pin-change house, and millions of squares, are all very unexpected ideas that no one has ever done before, and they are both entertaining and newsworthy.

Creativity is not only embodied in the project planning, but also in a number of details to reflect. For example, some of the site's product confirmation email is just a list of products purchased, expressed thanks, did not further let customers do something. We can actually do all of the above, add a sentence like this: if you are satisfied with our products and services, please write your feelings and opinions on your blog and website, or share this shopping trip in your space. This is some of these examples, more details can be to Zengxiangqing Enterprise SEO Promotion Blog Exchange discussion.

What do we want to be creative? Here are only two points:

First: Divergent thinking, the opposite of its way. The things we usually think about for the first time are routines and have some inertia. Then we should change our thinking, do not follow these methods can not, go in the opposite direction.

Second: It is not to set limits on ourselves, when we think, relax, do not have pressure, do not limit a certain range of thinking, should be unrestrained, arbitrary. Even think of are some unreliable, very bizarre ideas, should be recorded, do not immediately deny. For example, many online spoof videos are like this, and we all know that the "popularity" of these videos and the amount of clicks are scary.

Creativity is the difference between the marketing master and the general marketing staff, to want a good marketing promotion, you need ingenuity, do others did not do the idea. Often a successful marketing is relying on an idea.

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