Zero Coca-Cola to join the Eternal tower to open creative infinity

Digging the bay Network, June 17 news, yesterday, "zero Coca-Cola" in Shanghai Landmark Oriental Pearl TV Tower held under the Coca-Cola Zero "creative Infinite World You change" opening ceremony, announced with the grand game of the famous network game-"Eternal Tower" work together to open "creative unlimited" integration of marketing activities, Find the most innovative creative players.　　With a height of nearly 4 meters of "demon clan" Bow star statue hand shot "Creative arrow" activated giant "zero Coca-Cola", marking the beverage industry giant Coca-Cola and domestic leading online entertainment enterprise Grand Game of the powerful joint official launch. The senior integrated marketing director of Coca-Cola China, Mr. Ka Jing Rong, and the CEO of Shanda Games, Yu, jointly opened the "zero Coca-Cola" and the "eternal Tower" cooperation between the two companies. Mr Ka Jing Rong said: "This summer, ' zero Coca-Cola ' timely launch of the ' Creative Unlimited ' marketing campaign to make ' zero Coca-Cola ' as an unlimited creative representative. We are delighted to be a strategic partner with the grand game to promote ' zero Coca-Cola ' and ' Eternal Tower '. Both sides have a common consumer group and business philosophy let us have sufficient reason to believe: this cooperation will be extremely successful. Ms Yu said: "It is a great pleasure to form a strategic partnership with the Coca-Cola Company." Shanda Games and Coca-Cola companies in their respective fields have a wealth of industry experience and unique advantages, ' The Eternal Tower ' and ' zero Coca-Cola ' are also very high market expectations, well received by users of the products, I believe that our common concept can give our users virtual and practical two aspects, A more comprehensive happy experience, I am full of anticipation of cooperation with the Coca-Cola Company. As the most solid cornerstone of this cooperation, "creative infinity" is not only a slogan, but also represents the common idea of two companies pursuing innovation. 2008, "Zero Coca-Cola" officially listed in China. It cool fashion, publicity personality, bring consumers unique "sugar-free, still Coca-Cola," The good taste, fully embodies the Coca-Cola Company creative characteristics. And the Grand game's epic masterpiece "Eternal Tower" also with its beautiful painting wind, wonderful plot, rich props and unmatched accessibility to the industry acclaim.　　Game unique flight system, so that the vast number of players can stretch wings, control the sky, was warmly sought after. As part of the two-strong partnership, the new version of the "Eternal Tower", the "Echo of the Valley", will be added to the NPC (the game's characters) tailored to "zero Coca-Cola", calling on players to complete the new task of online acquisition and redemption. It is reported that the "Echo of the Valley" is the "eternal Tower" new large new version, will bring new levels, new wings, new skills, new maps, new replicas and many other new game content. The game will also appear "zero Snow Crystal Water" and other new items, so that players in the game can also feel the ice cool and cool zero Coke. At the same time, the Coca-Cola Company will be based on the "Eternal Tower" game characters, design [Coca-Cola Zero] grand games to join hands and win the commemorative packaging. It is reported that the new packaging will follow the "zero Coca-Cola" fashion design, to black, red, white as the main color, with the "Eternal Tower" game Zhongtian, magic two representatives of the people's image, create or gorgeous, or mysterious visual effects, bring cool visual feeling. The package will be in mid-June to meet the vast number of consumers around the market.　　At the same time, in line with the reality of "zero Coca-Cola" cool visual effects, "Echoes of the Valley" also added a lot of bright visual elements, such as the new design of the cheongsam and Korean clothing, the combination of virtual and reality will create a more fashionable brand combination. At the event, the Coca-Cola Company also uncovered the first ad for the event.　　In the advertisement, the zero Coca-Cola became the link two world's bridge, will "the Eternal Tower" in two big group "the Heavenly Clan" the glamorous Mage and "the Demon clan" the Spirit to attract to the reality, has carried out a thrilling fight. In order to give consumers a broad space to show creativity, "zero Coca-Cola" also announced with the Grand game jointly launched "Zero Coca-Cola" ' Eternal Tower ' network creative competition. From South Korea ncsoft "Eternal Tower" Master planning Mr. Xu Yongxu as the main evaluation of this creative contest came to the scene, with the scene from more than 50 well-known game union more than 500 players meet interaction, and call the national creative players bold imagination, flying inspiration. From July 1 to August 30, www.icoke.cn will become the most accessible creative platform, linkage qq.com and 51.com, consumers can upload the most creative "eternal Tower" game plot text, pictures or video works, will be awarded a unique "zero Coca-Cola Creative award." "Zero Coca-Cola" will bring the most creative storyline into the game, and for the winner of the 3rd Korean tour, visit the NCsoft and Aion project team, hands-on experience of the game carnival and three-month grand game internship the perfect opportunity.　　Not only that, during this period to buy "zero Coca-Cola" promotional products, landing www.iCoke.cn, the input lid or pot bottom of the 13-bit characters that will be able to win the total value of 10 million of the virtual game Surprise gift package, there are a variety of Shanda Games games to choose from, first come first. To continue the creative wave of online games, Coca-Cola will also from June 16 to icoke.cn for the window to launch "zero Coca-Cola" creative competition (to confirm), the contest will be divided into music, art and fashion categories, will be invited to the industry's renowned creative masters as judges, by the trend magazine milk as creative partners, Select the most innovative characters and works for China's creative spirit of the young generation cheering. Other offline activities will also be carried out in full, including: A full range of advertising, in the grand Game of the National XX Internet cafes posted zero Coke posters; in the Internet Café computer set zero Coke desktop, screen saver and browser homepage (specifically please join the Marketing department colleagues); Opening ceremony, in Beijing, Shanghai, Guangzhou, Shenzhen and other dozens of cities to carry out a huge donation activities will be "creative unlimited" message throughout the spread. Coca-Cola Company is the world's largest beverage company, with more than 500 beverage brands, every day for people around the world to provide refreshing drinks. In addition to the world's most valuable Coca-Cola, Coca-Cola has 12 brands worth billions of, including diet Coca-Cola, Sprite and Fanta, zero Coca-Cola, vitamin water, music, juice Source and Georgia coffee. Globally, Coca-Cola is the world's largest producer of soft drinks, fruit juices, fruity beverages, and tea-drinking and coffee-drinking. Through the world's largest distribution system, consumers in more than 200 countries enjoy nearly 1.6 billion cups of Coca-Cola products daily. At the same time, Coca-Cola has long been committed to promoting economic development in every business region of the world, advocating the concept of environmental protection and energy conservation, and carrying out environmental projects to promote sustainable development of communities.　　For more information on the Coca-Cola Company, please visit the Coca-Cola website www.thecoca-colacompany.com. Coca-Cola (China) Beverage Co., Ltd. Coke is one of the most well-known international brands in China and dominates the soft drink market in China. Coca-Cola has returned to China since 1979, and its Chinese companies and bottling partners have invested up to 1.3 billion dollars in China. By the end of 2007, Coca-Cola has built 35 bottling plants in mainland China. At present, the Coca-Cola China system employs more than 30,000 people, most of them are Chinese local staff. The Coca-Cola China system has long spared no effort in supporting various national and regional social undertakings in China, with a total donation of over 60 million RMB. In May 2008, Coca-Cola donated more than 21 million yuan to the quake-stricken area of Sichuan.　　For more information on Coca-Cola China, please visit www.coca-cola.com.cn. * [Coca-Cola]* brand by the U.S. "Business Weekly" as the world's most valuable brand 2008, the brand value of up to 66.7 billion U.S. dollars.　　In this eight-year brand survey, Coca-Cola has always been exclusive. Shanda Games Shanda Games is China's leading online game developer, operator and distributor, offering a wide range of gaming offerings including large multiplayer online role-playing games (MMORPG), casual games, and more. Shanda Games through independent research and development, strategic investment, overseas agents and cooperative development and other diversified channel model, the accumulation of China's richest online game product content. Shanda Games is a wholly owned subsidiary of the Shanda Network.