Zero talking about the "black" and "white" of station swarm optimization

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For "station group", do SEO friend is not unfamiliar. Because almost all SEO website, blog cheating means a column has about "station group" introduction. Because we have defined him as a black hat from the beginning of contact with the "station group", few Seoer are concerned with the optimization of "station group". But why is it recognized as cheating means "station group optimization" means, but in recent years has caused a lot of seoer attention? Why are so many friends who use station swarm optimization not only not "go to hell", but the first to eat "crab"? If someone tells you that "station group" is not necessarily "cheating", Then you must think the man is crazy. And this person is zero, why I want to put forward "station group" is not necessarily "cheating" this view? Not because of the recent success of the station group optimization case, nor because of a momentary brain fever. On the contrary, Zero also and the vast majority of seoer like these successful cases, behind a lot of uncertainty and opportunity. But by careful research and scrutiny, Zero believes that the method of station swarm optimization is not completely feasible. Below zero from two aspects to take you know this between "black" and "white" optimization means and how to avoid the risk of correct use of "station group optimization."

A correct understanding of "station Group"

What is the station group I don't think it's necessary for me to elaborate here, because personally feel that there is no need for that. Below, through the diagram to understand the current comparison of the two types of station groups (with the seoer level of continuous improvement, the form of the station group is full of patterns.) Of course, ça decree, although it is changed soup, but also see which ace changed medicine.

Station Group 1

Station Group 2

Station Group 3

Station Group 4

From the above diagram, the station group is to two or more than two independent sites through the form of "hyperlinks" to form a whole. The form of links can be diverse, its essence is the station and the station through the link to form a whole.

Second, "station group" is not cheating

For this gray technology between black and white no one can give you a positive answer, the use of the appropriate station group will be a good way to optimize, conversely, there will be a "red card" warning danger. But there is a station group can certainly be criticized by search engines, that is purely to improve the search engine rankings set up the station group. Of course not all of the station group will be search engine into the black hole, Jerri L.ledford in the "Search Engine optimization" a book on the clear proposed a reasonable station group structure is able to effectively improve the search engine rankings, but the purpose of the station group structure is not based on improving search engine rankings. By sorting zero, we think that the following points can effectively avoid the risk of station group optimization.

1, based on user-built station group.

The establishment of the station group is not to improve the search engine rankings, but to strengthen the user experience for the purpose. For example: Diagram of the station Group 2 mode, if a company has thousands of products. If we put all these products on one website, the efficiency and clarity of the website will be greatly reduced. If this information is displayed separately, "main station" for the company introduction as well as the introduction of large categories of products, will be subdivided into a, B, C, D, e site to introduce. Will this be good for the user experience? And all the actions that are beneficial to the user experience will be accepted by the search engine.

2, the relationship between the site is not the same.

Related and not the same! Search engine has consistently advocated the relevance of links, two unrelated sites between the links are not the search engine is certain. And two exactly the same link between the Web site, that can only deceive themselves and deceive the search engine.

3, different IP address, whois information.

Interconnection between sites with the same IP or whois information increases the risk of being penalized, so we try to use a separate IP address host and a domain name with different whois information.

4, Website weight plasticity

The role of the station group is mutual, a whole site will affect each other, so to ensure the station group of each site of high quality. The station group can not only increase each other's weights, but also reduce the rank of each other. So one site in the station group can bring positive effects to other websites as well as negative effects.

5, station group size control

The size of the station group is the key factor to determine whether the station group is cheating, the station group is not the bigger the better. Large stations--easy to find, catches, number: the Internet of hundreds of thousands of websites (which can be interpreted as link fields). Of course, for the size of the station group we can not fully quantify, can only be based on user needs, the site needs reasonable construction Station group.

Station Group is reasonable still need more practical operation and application, zero paper slightly superficial, hope to be through the example in the future work to be confirmed.

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