ZERO: Website Optimization internal optimization

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Absrtact: The website internal optimization said simple is simple, said difficult also difficult, why say so? Internal optimization of the site, in fact, the most important or detailed optimization, is a piece of small things, very simple can be done, but the details of the problem is often the most easily forgotten, it is difficult to do comprehensive, this is "difficult." Below, you will list some of the minor problems that zero personally recognizes.

Keywords: website optimization, internal optimization, SEO

1. Domain Name

The domain name preferably contains keywords, the keyword can be pinyin, pinyin abbreviations, English, common names, aliases, synonyms and other related words, such as you want to build a "sea Thief King" as the key words of the site, then your site domain name preferably include "HZW" (pinyin abbreviation) or "One Piece" (formerly Known) or "Op" (abbreviation).

2, website name

The site name is best to include keywords, of course, this keyword is your most important keyword, for example, the main keyword is "free movie", then your site name is the best "* * Fast film", the reason for doing so is: A, the site name in general, the entire site will include the title, conducive to improving the overall site keyword density. B, Site original statement to add the site name, because the site name contains keywords, in the reprint, is conducive to SEO. C, because the site name contains keywords, the site is recommended, in favor of SEO. D, the site is searched, the direct input "* * Fast movie" search the possibility of increased, conducive to SEO.

3, the website title

Website title needs to be graded processing, home page title keyword needs to repeat, suggest repeat number is 2-3, (main keyword not too much, one is good, ambition too big but will have no gain. Then insert the words in the long tail keyword into the title, the channel page title, ditto processing, but the channel page title best can be seen at a glance is the rate of "* * *" site Channel page, which is conducive to the focus of the home page weight; content page title, standard format "content name-(insert keyword, can be omitted)-channel name-station name", such as " Bucket Breaking the Sky (content name)-the latest and full download (insert keyword)-fantasy novel (channel name)-zero novel network (site name). Note that the title character limit, Baidu title should be controlled in 60 characters is 30 words or less, Google's title should be controlled in the number of words in 66 characters is 33 words within.

4. Description of the website

Description of the site should be as accurate as possible to describe the content of the Web page as a whole, and not in the description of the accumulation of keywords, google novice SEO manual expressly pointed out that does not support the description of keyword accumulation or inaccurate description, otherwise, Google will not use descriptive text as a summary. But the keyword can not give up, so, we have to do is as reasonable as possible in describing the content of the Web page to insert keywords. Note: Baidu Description Label description should be controlled within 220 characters or 110 words, Google description Label description should be controlled in 240 characters, 120 words or less.

Shun mention one, Google did not keyword this item, Baidu did not know, hehe.

5, the website keyword

Site keyword optimization is divided into the overall site keyword optimization and keyword optimization, site overall keyword density related to the theme of the site, Google Webmaster tools in the keyword function has such a sentence: "The following is Google in the crawl your site to find the most common keywords." These keywords should reflect the topics covered by your Web site. "Therefore, the Site keyword optimization must do a good job of the overall distribution of keywords." Web keyword optimization, the Web page in the number of keyword density, zero will not jump to the conclusion, but the repetition is must have, and long tail keyword also want to repeat, long tail key words can be disassembled to distribute, for example, "Bucket breaking the sky latest" can be divided into "bucket broken Sky + latest", so more easily inserted in the Web page, Note the long tail keyword optimization, long tail keyword optimization will bring you unexpected results.

Use H1\H2\H3 to deal with the site keyword, zero I have no feelings, do not say more.

6, the website internal link

The internal link is very important one function is the weight transmission, the website internal link manifests the website to the page weight the setting, also relates to the website optimization. The more internal links to a page, the more the page appears to be weighted by the search engine, affecting the page's ranking at site, but only the impact. Sometimes at the bottom of the entire website to join the site home page link, can solve the site home page is not the first problem. In short, internal links related to the site's internal distribution of the weight of the page.

Above only for personal humble opinion, welcome to the brick discussion!

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