Zhan Tian Innovation technology to create the only combination of B2C/C2C electronic bookstore

"We are committed to building the world's best digital publishing and reading platform in the cloud services." New company first heavy price consideration, with high stability, high reliability, the development of high elasticity, as well as the expansion of the flexibility of Windows Azure, is the rapid growth of Pubu electronic bookstore in Taiwan's largest electronic bookstore process, very trustworthy, the team behind the robust support partners. The founder and CEO of Cai, a Pub-sky innovation and technology operator

Zhan-Tian Innovation and technology operation of the Pabu Electronic bookstore, the first in China to combine the b2c/c2c mode of operation of the electronic bookstore, the new team won the 2011 IDEAS Show Evaluation Award, and in 2012 won the economic department of the Gold Net award affirmation. "Content for the King Pubu" as the slogan, the development of a new generation of high-quality e-book transfer file technology, using the latest HTML 5 standards to develop a cross-load reader and cloud bookcase App. The open platform combines individual writer's creation stage, and publishing house's channel dual role, cooperates with more than 300 publishers at home and abroad, has the member more than 400,000, each person uses the APP to read nearly 30 page content each day.

Business requirements

Taiwan has been developing e-books for more than more than 10 years, but in the past it has been limited by the development of software and hardware such as Internet bandwidth and loading, as well as the limitations of DRM (Digital Rights Management Digital Rights Management) technology development, which faces difficulties and challenges in content acquisition management and reading experience. 2009 Zhan-Tian Innovation and Technology was established, founder and CEO Cai Insight into the wireless internet environment is mature, smart portable devices, through the cloud services to create a new bureau of the time to come, so the enthusiasm of the new team to develop actively, the following year to innovative cloud service concept, launched Pubu Electronic Bookstore, For the B2C/C2C platform, which combines the free openness of online auctions, and the simple payment mechanism of online shopping, the content provider is easy to put into the mode, plus the low conversion cost of automatic transfer file, subversion of Taiwan's E-book market model.

Cai's idea of a good cloud service is to make it easy for users to read any time, place, or use of a carrier. At the same time in the management of cloud bookcases, not as long as the cloud bookmark, notes, sharing and other functions, but also to achieve unlimited expansion. And good reading quality comes from good transfer output technology, so that users can clearly feel the difference between e-books and paper books, and enjoy the fun of digital reading.

"To create the best user experience, what we need is not to buy or choose a cloud platform, but to find a cloud service partner who can help new companies grow." "Zhan Tian Innovation Technology founder and CEO Cai said."

In addition to reducing costs, with high stability, high reliability, high flexibility in development, and expanded flexibility of Windows Azure, the Pubu electronic bookstore has become the driving force for the rapid growth of the road.

Solution

To reduce costs for the new company, is absolutely important to the first issue, Cai blushes Windows azure"with the pay" flexible pricing scheme, in line with the company cost effective demand, and can open Taiwan Invoice this point, for the general enterprise is not a big problem, It is a great convenience to the new company.

Zhan Tian Innovation technology currently uses cloud services, storage, VM, SQL Server Infrastructure Services deployment to Windows Azure. The stability of cloud services is key to making the convenience of E-books truly accessible to the user's life. Cai said that Windows Azure excelled in terms of performance and stability, and that while Microsoft was not the first service provider in the cloud, it was completely trustworthy in terms of quality, "we've used other vendors ' services before, but we've encountered some problems, such as foreign engine rooms, The unexpected condition that caused the service to be interrupted, since the switch to Windows Azure, there has been no problem at all. Simple is reliable! "Due to the increased mobility of activity requirements, when content flow is large, you can build Cloud service or VM through Windows Azure, allowing more users to use the service without worrying about accidental conditions that may cause service disruption." There is no need to worry about the lack of storage space in the cloud.

The most important core shift service for E-books, through Windows Azure's VM (virtual machine), provides an optional expansion of the computing infrastructure, a variety of configuration Windows Server and Linux operating systems, that need to be quickly constructed to build resources. Moving a large amount of content to the shelves or moving a virtual hard drive between the interior and the cloud has high power.

Benefit

Cost effective, service power and innovation power up

Zhan Tian Innovative technology is the main human resources RD, with the Web and APP development team, as a result of saving the infrastructure to store large amounts of data and cloud computing costs, reduce IT equipment procurement and transport management costs is throttling, RD team can put the spirit on the development of better services is open source, Windows Azure achieves the cost-effectiveness of both.

Multiple advantages for the development team

Zhan Day was not developed with the Microsoft Solution, but Windows Azure is not only performing well, but it is easy to get through the transition, faster deployment times, rich development resources, lower application lifecycle costs, set convenience and develop high degrees of freedom through Visual Studio Can be developed, tested, and deployed. Coupled with simple VM operation, support for Traditional Chinese management interface, perfect real-time service support, etc., are difficult to be replaced by the advantages.

Reliable Cloud service constructs the best foundation for operating profit

Pubu Electronic Bookstore attaches great importance to the good user experience, and the establishment of good users ' experience needs the same reliable cloud service support as Windows Azure. Cai is easy to understand: "windows Azure cloud service is within the cost range, when needed to be able to do real-time adjustment and support, usually no time on the smooth operation, there is no need to worry about a sudden situation. 」

Flexible adjustment with high flexibility to enhance marketing kinetic energy

Start-up company's early operation of the unknown, the need to promote brand and services through network marketing activities, Windows Azure fast access and automatic extension mechanism, in the capacity can be quickly adjusted, so that the team in the marketing activities before the start to estimate the flow, rapid deployment. "It is a very serious problem for consumers not to enter the door." "Cai to friends of the company to do the network activities for example, the results of the server can not load instantaneous high flow, also too late to purchase machines, consumers can not enter the activity site, complaining repeatedly, but the company brand image caused great harm." Zhan-Tian Innovation technology because of Windows Azure, no worries, you can fully marketing to win market success.

Partnering with the best cloud services partners to expand overseas markets

Pubu Electronic Bookstore in multiples of the pace of growth into the third year, has steadily accounted for the leading position of E-book market, is a successful representative of the new company. The top of Windows Azure is equipped to use basic services after the transfer of Zhan-Tian innovation technology, which is a treasure trove of service development. For Pubu's future overseas Chinese market, Windows Azure can also easily integrate the exclusive advantages of management use overseas, and is the best choice for far-sighted leaders.

"windows Azure is a partner that we are very trustworthy and robust behind the team. "Cai See Windows Azure as a new company flying to the wings of the Blue sky, but also a good partner to win success!"

Solution Overview

Company Name: Zhan Tian Innovation Technology
Country/region: Taiwan
Industry: Network Services

Customer Profile: Zhan Tian Innovation Technology was founded in 2009, the introduction of the 2010 Pubu Electronic Bookstore, the team is interested in creating a unique E-book platform, hope that through the provision of a simpler, more friendly environment for the public on this platform can be free from past restrictions on the publication of Works, It also allows readers to enjoy the ultimate E-book reading experience.

Facing challenges:

E-books in the past limited by Internet bandwidth, software and hardware development, digital Rights Management Technology (DRM) development constraints, resulting in content acquisition management and reading experience are facing difficulties and challenges. Zhan-Tian Innovation and Technology launched PUBU Electronic bookstore, providing b2c/c2c and unlimited platform, combined with the free opening of the network auction, the simple payment mechanism of online shopping, easy to the content of the model, coupled with the low cost of automatic transfer of documents, subversion of Taiwan's E-book market model.

E-books are designed to allow users to easily read when, where, and what to use. Management Cloud Bookcase, in addition to cloud bookmarks, notes, sharing functions, but also to achieve unlimited expansion. The quality of reading comes from a good shift-output technology that makes it obvious that the difference between an ebook and a paper book. In order to create the best user experience, Zhan Tian Innovation technology can not only purchase or choose a set of cloud platform, but to find to help new companies grow the cloud service partners.